Features Research Archives

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You-To-Me Postcard w/Jeep on eBay

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

Here’s a simple, unusual postcard with a jeep-like vehicle.

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1old-jeep-postcard-lovers old-jeep-postcard-lovers2

 
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1954 Utility Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.

There are small differences between the two brochures on both the front and back pages. The interior pages are the same.

1954-form-w-230-5-utility-ambulance-1-lores 1954-form-w-230-5-utility-ambulance-2-lores 1954-form-w-230-5-utility-ambulance-3-lores 1954-form-w-230-5-utility-ambulance-4-lores

Form SX-230-4:

1954-form-sx-230-utility-ambulance-brochure-1-lores

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1954 4WD Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.

There are small differences between the brochures on three of the four pages.

1954-form-W-228-5-4WD-ambulance-brochure-1-lores 1954-form-W-228-5-4WD-ambulance-brochure-2-lores 1954-form-W-228-5-4WD-ambulance-brochure-3-lores 1954-form-W-228-5-4WD-ambulance-brochure-4-lores

Form SX-228-4:

1954-form-sx-228-4-4wd-ambulance-1-lores

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CJ-2A Brochure & Price List on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

View all the information on ebay

cj2a-brochure-and-price-list0 cj2a-brochure-and-price-list

 
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Pink Sands Paddy Wagon Postcard on eBay

• CATEGORIES: Features, Old Images, Postcards • TAGS: , This site contains affiliate links for which I may be compensated.

No pic of the backside of this postcard from the Bahamas, presumably the pink sands area. I had no luck searching for more info on the web.

View all the information on eBay

“Jeep called the Pink Sands Paddy Wagon. Card in very good condition. Free shipping.”

pink-sands-paddy-wagon-postcard

 
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1956 News Photo Introducing the FC-150

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

This photo and caption was published in the December 13, 1956, Madera Daily News-Tribune.

1956-12-13-madera-daily-nt-fc150-photo

 
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Baldwin ‘Jeep’ Loader Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

baldwin-jeep-loader-brochure1 baldwin-jeep-loader-brochure2 baldwin-jeep-loader-brochure3 baldwin-jeep-loader-brochure4

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

30 Baldwin hydraulic loaders front lores

30.1 Baldwin hydraulic loaders back lores

 
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1954 Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:

1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-1-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-2-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-3-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-4-lores

Domestic version of brochure, Form W-227-5 (images from eBay):

1954-form-w-227-5-sedan-delivery-2

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1955 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

1955 Station Wagon brochure form W-221-5 (see W-221-4, predecessor to this brochure):

1954-form-w-221-5-station-wagon-brochure-1-lores 1954-form-w-221-5-station-wagon-brochure-2-lores 1954-form-w-221-5-station-wagon-brochure-3-lores 1954-form-w-221-5-station-wagon-brochure-4-lores

 
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1955 Jeep Vehicles and Equipment Cut Costs Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-01-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-02-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-03-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-04-lores

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1954 No Matter What You Grow for Profit Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This 1954 brochure is form W-993-5.

1954-w993-5-no-matter-what-you-grow-for-profit-1-lores 1954-w993-5-no-matter-what-you-grow-for-profit-2-lores 1954-w993-5-no-matter-what-you-grow-for-profit-3-lores 1954-w993-5-no-matter-what-you-grow-for-profit-4-lores 1954-w993-5-no-matter-what-you-grow-for-profit-5-lores

 
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1953 Ben Eastman Fruit Basket Post Card on eBay

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

Maury spotted this unusual postcard. The starting auction price is a crazy $39.95, but it’s a pretty cool postcard none-the-less.

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“Wow! This is a wonderful vintage 1953 postmarked postcard. Scene shows a view of the Big Flowing Orange and Ben Eastman Family on a Jeep at their Citrus Stand in Sebring, FLA. Postcard is in very good condition with some light wear and is postally used.”

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1947 Jeep Or Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).

jeeps-or-tractors-in-the-farm-plan-brochure

Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)

 
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Willys Courtesy Sign New Jersey $675

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’m not sure how much these signs run these days.

https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html

“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”

wiillys-courtesy-sign

 
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Old Novak Catalog Cover

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

UPDATE: The location has been identified as “Oceano Dunes SVRA a state park located by Pismo Beach Cal. It is not as open to day as it was back then”.

Ted shared this catalog cover from an ancient  Novak catalog.

novak-cover-page-lores

 
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1954 CJ-5 Fire Engine Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These images of Form W-229-5 are from Troxel.

1954-cj5-fire-engine-brochure1 1954-cj5-fire-engine-brochure2 1954-cj5-fire-engine-brochure3

 
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December 1954 Kaiser Willys Booster News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here’s the complete newspaper for the December 1954 issue of the Kaiser Willys Booster News.

Scannable Document Scannable Document Scannable Document

 
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1954 1-Ton Truck Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: The early version of this brochure (form SD-203-4) can be found here.

This form W-203-5 was part of the 1954 family of brochures.

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1954 Cargo Personnel Carrier Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Form W-215-5 for the Cargo-Personnel Carrier was part of the 1954 family of brochures.

1954-w-215-5-cargo-personnel-carrier-brochure-1-lores 1954-w-215-5-cargo-personnel-carrier-brochure-2-lores

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1954 Willys Overland 4-Wheel-Drive Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 24 page brochure, W-1772, is a little large for my scanner, so I’d put off scanning it. A few days ago I was investigating various large format scanning strategies (bigger than 12″x9″). Below is a test of some free IOS software from Evernote. It’s not perfect, but it sure was quick and I could see using this software when going over old documents at a library, stuff where time is more important than performance.

I might also try one of those new overhead. portable book scanners, though some of these require your computer to provide Admin access, which is a little suspicious (especially since a couple users noted that the unit was causing communications to occur to China).

Anyway, once I get a large format scanner, I’ll get some better scans of this one.

Scannable Document Scannable Document Scannable Document Scannable Document

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1945 Willys Jeep Newspaper West Brookfield, MA $25

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Not in perfect shape, but a reasonable price.

https://www.facebook.com/marketplace/item/799775637112471/

“Rare hard to find mailer newspaper to advertise the first CJ.”

willys-jeep-newspaper

 

 
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The 1954 KW Logo

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

INTEGRATING KAISER MOTORS WITH WILLYS MOTORS:

As mentioned in the 1955 testimony by Edgar Kaiser, initially when Kaiser purchased the Willys-Overlands assets, Kaiser Industries operated it as a separate automotive company called Willys Motors, an entity distinct from the other automotive company Kaiser Motors. Part of the reason for this was that both organizations had separate plants, Kaiser in Michigan (at Willow Run) and Willys in Toledo, and separate sales and distribution systems.

Step one of the integration was to blend the sales and marketing teams of Kaiser and Willys. Later, in early 1954, the Willow plant was shut down and manufacturing was moved to Toledo. By early 1955, most of the integration of Kaiser Motors into Willys Motors had been complete (I don’t know if Kaiser motors existed after that).

As a part of the integration strategy, and perhaps to bring cars, jeeps and truck under one umbrella logo, the marketing team introduced the Kaiser Willys name and the KW logo. These appear on a variety of brochures and documents from 1954, but pretty much disappear by early 1955. Here’s an example of the sales and dealers’ newspaper, the Kaiser Willys News. It features both the logo and the dual name:

kaiser-willys-news-example

But by early 1955, this KW and Kaiser disappears, replaced by just Willys and the W logo:

willys-news-example

Maury found this good example of Kaiser Willys coupled with the KW on a service manual. It also labels the sales division as the Kaiser Willys Sales Division.

1954-vintage-willys-service-time-schedule-manual

In terms of brochures, here’s an early 1954 version of a CJ-3B brochure with the KW:

1954-cj3b-brochure30

Here are the later 1954 versions of this same brochure, with the one on the left intended for the Willys-Overland Export Company, while the one on the right was marketed by the Willys Motors, Inc. Gone is KW and Kaiser Willys, though Willys and the W-O logo reappear on the Export brochure:

1954-cj3b-brochure-comparison

Willys-Overland Export brochure is on the left, while the standard brochure for Willys Motors is on the right.

Here’s another somewhat common brochure that I hadn’t dated until yesterday. That’s because it didn’t register with me that this brochure has both a KW logo and a KW-form number (KW-1706). It’s the Farm Power Brochure that extolled the virtues of four wheel drive and it’s practicality on the farm. I’ll just show the first and last images here. The full brochure can be seen in the post below.

1954-kw-1706-jeep-far-power-1-lores 1954-kw-1706-jeep-far-power-5-lores

There are quite a few examples of the KW and Kaiser Willys logos on documents. However, by 1955, those logos were mostly removed in favor of ‘Jeep’ and Willys.

Tomorrow, we’ll visit the initial attempts to harmonize sales brochures across models.

 

 

 

 
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October 1954 Kaiser Willys News

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.

Scannable Document

Scannable Document

Scannable Document

Scannable Document

Scannable Document

 
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1948 A Report On Jeep in Conservation on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another version of the 24-page “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here. It’s priced at $29.95.

View all the information on eBay

jeep-conservation-report

 
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Hubcap Branding by Willys Overland/Willys Motors

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

For decades car makers have used hubcaps as a way to promote their brands, so it’s not surprising that Willys-Overland and Willys Motors also did that, specifically with W-Os and Ws. Now, I’m most definitely no hubcap expert, but I’ll take a stab at this anyway based on some Google searches (what could go wrong with that?).

In Willys-Overland’s case, one of the earliest examples of the W-O branding appearing on a hubcap was this 1932/1933 Overland 8-88s:

By 1939 (possibly earlier), the Willys-Overland sedan was sporting a more familiar arrangement, a large W over a broken O:

Based on that hubcap, we can also date the original version of this sign, which pops up on the internet quite frequently, to the late 1930s:

Willy_s_car_sales_sign_1024x1024

In 1940, Willys changed it up to show WILLYS in all caps:

For the 1941 Willys Americar, the company created a much fancier hubcap:

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