Leave it to Popular Science Magazine to publish a brief reference about using a Jeep to mix cement. This article (or retro-article) was issued in the Feb 1974 edition.
Old News Articles Research Archives
Mr. White Brings Home His Jeep
Here’s a short article about a Veteran of WWII named Mr. M C White. He was assigned a Jeep with only 7 miles on it during the war and proceeded to drive it for 3 years, through battles all over Europe. I don’t see a period at the end of the last sentence, so I suspect this article might be longer than it appears?
This article is from the front page of the July 19, 1946 issue of the Mt. Pleasant, Ia, Newspaper [The Mt. Pleasant News]. Thanks to Bruce for the article.
Dec 22, 1941 — A Reporter rides in a Jeep
This is an article Bruce found in the Charleston Daily Mail from Dec 22, 1941. Note that the reporter calls this vehicle both a Jeep and a Bantam Buggy, suggesting that readers would be familiar with both terms. In fact, the US was only in the ware a couple weeks by the time this article aired.
Early Colombian Jeep Ads — Courtesy of Sebastian
Sebastian’s friend Esteban found these great ads.
Sebastian writes, “Here are some vintage willys ads published in Colombia during the late 40’s and early 50’s. The one showing the CJ-3B appeared on a newspaper in 1953. The other ads were published in “Revista Semana”[ed. note: That is Spanish for ‘Week Magazine’ – I hope I got he right web link?], one of the oldest and most prestigious magazines in Colombia. A friend of mine, actually one of the best men in my wedding (Esteban Ucros), found these pictures. For work purposes (nothing related with Willys), he was researching the old archives of “Semana” (hard copies) and ran across these ads. He sent me high resolution pictures and I just did some edits.”
July 1972 Jeep Ad from Popular Mechanics
Newspaper Articles from 1945 introducing the Jeep
UPDATE: The links to the PDFs are fixed.
Among the digitized items Bruce has sent me comes these articles. In this one, from the Hammond Times, July 23, 1945, Willys Overland introduces the new Post-War Jeep. What’s interesting is that it’s neither an “ad” nor is it really an article. You can view the entire PDF here.
Even more interesting was the pricing decision. These new Willys would cost $1000, a price not set by Willys Overland, but instead by the Office of Price Administration (OPA). This information comes from a July 31, 1945 article, in the Vidette-Messenger, Valparaiso, Indiana. Here’s the full PDF and an excerpt below.
Old News: New Jeep Developed for Sand & Swamps
In the May 25, 1944, edition of the Ogden Standard Examinier was a press release out of Toledo, Ohio. Buried between articles on “GI Haircutting Leaves Much To Be Desired”, “Dog Quarantine To Be Strict”, and a map of Bombing Times (shown below because it’s a cool map), was the following announcement:
New Jeep Developed For Sand, Swamps
TOLEDO, O., May 25 (AP) — A sand and swamp jeep, which can carry eight men over soft beaches at 50 miles an hour, has been developed for coast guard shore patrol duty by Willys-Overland Motors, Inc., Ward M. Canaday, President, announced today. The new vehicle is much the same as the standard model except that it is 12 inches longer, has a lower gear ratio, is equipped with jumbo-balloon tires, and has a rotary hoisting device which enables it to extricate itself or other vehicles from mud and sand, Canaday said.
Josh notes that the jeep in this article is the MLW. He pointed us to the Milweb website. Here’s a picture from that site. Many more pics are there along with an article by Mark Askew, who has written a good book about rare jeeps called Rare WWW2 Jeeps.
And, just for fun, this pre-Dday Map:
Tour Jeep in Africa
UPDATE: The was first published September 23, 2015: Perhaps one of the earliest wagons used as a tour wagon?
This unique tour jeep truck was featured in the April 1955 issue of Willys News.