Blaine shared these two ads from the February 1966 issue of Popular Science. The jeep ad appears on page 71 and the engine adapter ad was published on page 227.
Advertising & Brochures Research Archives
July 1961 Jeep Family Sales Brochure on eBay
This auction starts pretty cheaply on this very 1960s looking brochure (pics are from an older auction)
“Up tonight I have more from several lots of literature I recently Acquired. Here I have a 1961 Jeep Brochure. This is 7 and 1/2 by 11 inches folded, opening up to 15 by 22 inches. Decent shape with wear as shown. A neat piece of Advertising to display with your classic.”
1944 Post-War Anecdote
In a column titled Underwater Puzzle: A Post War Anecdote, an article shares the story (true?) about a lost jeep. This appeared in the December 1, 1944, issue of the Saturday Evening Post.
1943 Ad for Weiners in Ford GPs
This ad may have appeared multiple times, but appear at least once in the January 30, 1943, issue of Colliers magazine on page 29. Included below is a color version supposedly published in 1942.
1942 Gulflex Ad in the Saturday Evening Post
Willys-Overland Ads In the Saturday Evening Post 1942-mid1946
UPDATE: I’ve updated these images with corrections and four additional ads. You can a similar listing of Collier ads in black and white. I’ve added two ads that only appeared in the CIO-News, one that only appeared in Colliers, and one Sat Evening Post ad that I’d missed.
Original Post (03/01/2019): I tried to find a listing of all the Willys-Overland ads and their issue dates that were published in the Saturday Evening Post during and after WWII. Unable to find any good resource, I spent the last three days surfing through 250 issues of the magazine using the Saturday Evening Post non-profit site, which costs $15 a year to use. Then I organized them in a way that I hoped would make it easier for me to study them. Hopefully, it’s handy for you all, too. For expediency and bandwidth size, I used low-resolution images to create the files below. Eventually, I’ll go back and replace them with hi res images so that everything is clearer when viewed more closely.
The ads started in May of 1942 (at least that’s the earliest I found) and were published on average once a month. All ads published up to November of 1945 were placed on the inside of the back cover.
On November 10, 1945, Willys-Overland formally introduced the CJ-2A to Saturday Evening Post readers with a more centralized, two-page ad. After that, one or two-page ads for the CJ-2A appeared until August of 1946, when the first wagon ad appeared in the magazine.
1979 EasyLok Hub Brochure
A big thanks to Jim for finding this brochure in old box of files, then sending it my way gratis. It shows the EasyLok Hub, manufactured by the Mechanex Corp, a devision of Tenneco, out of Englewood, Colorado. You can learn a little more about the EasyLok hub’ s history in this post.
Mechanex Corp patented another hub in 1978, but I don’t recognize the hub.
RB & W Bolt and Nut Company Ad on eBay
I have no date yet on this ad from the Russell, Burdsall, & Ward Bolt and Nut company.
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“This is a vintage original ad , not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and ½ by 14 inches.”
Ford Company AEF Ad on eBay
UPDATE: This was published in Coliiers on September 11, 1943, pgs 66-67. This issue also contains the Willys WWII Ad, “Ordnance Doctors Operate Under Fire”, pg 57.
Fred Caldwell mentions the ad in his book “Selling the All-American Wonder“. According to him, this is one of the few Ford-sponsor, jeep-related Ford ads.
B.F. Goodrich Ad with Jeep on ebay
This ad was published in the March 6, 1943, issue of Collier’s. I wish I could locate an online archive for that magazine. Anyone know of one?
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“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 inches by 14 inches.”
1944 Willys Overland Ad
UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads). It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.
Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.
Mallory Ad w/ Ford GP on eBay
Anyone know when this ad was published?
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“This is an original 1942 ad neatly removed from a vintage magazine. Measure 11 by 14 inches.”
More CJ-2A Launch Photos
UPDATE: Thanks to Tremaine for supplying better pics of the CJ-2 grille guards seen in a couple of these photos.
Original Post March 4, 2019: These photos were published in the July 22, 1945, issue of the Sunday Star Gravure Section of the newspaper. I don’t think I’ve seen a photo of the jeep pulling the trailer from the driver’s side.
1942 Rice Krispies Ad with Jeep
One of the places this Rice Krispies with a Jeep appeared was in the October 24, 1942, issue of the Saturday Evening Post, pg 6.
Ethyl Research and Service Ad With A Ford Pygmy
UPDATE: Through Fred Coldwell’s “Selling the American Wonder“, Maury learned that this unusual ad featuring the Ford Pygmy was published in the August 18, 1941, issue of Time Magazine.
Ramsey C7R Capstan Winch Brochure on eBay
Given this brochure suggest the winch would fit on a DJ-3a, this must be post 1956. I didn’t realize the Ramsey was still advertising them so late.
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“Here I have an
Excellent Condition
Single-Sheet Mailer
NEW!
The Ramsey C7R Capstan
For
CJ-5 CJ-6 CJ-3B CJ-2A ‘Jeep’ Universals and DJ-3A ‘Jeep’ Dispatcher
Measures about 8 ½ x 11 inches
Has been folded
Bulletin 141”
1946 Ad For a New Willys Dealer
This particular Wilmington, North Carolina, dealer was selling trucks, cars, jeeps, tractors, and much more. The ad appeared in the February 7, 1946, issue of the Wilmington Morning Star.
Stratton Hydro-Implement Lift Information
UPDATE: Nate’s hoping to gather some Stratton-related information. So, I’ll be using this post to gather that info. If anyone has any more insights into this lift, email me at d@ewillys.com or post it directly to Nate’s thread on the earlyCJ-5.com page. Also, Clint Dixon and Barry Thomas have authored a five-part series of articles for the Dispatcher Magazine titled “The Making of the Farm Jeep”. The Fall of 2018 issue includes information on the Stratton Lift.
As early as 1949 Stratton Equipment out of Cleveland, Ohio, was marketing hydraulic products. One example was their truck lift, a hydraulic lift used for placing cargo onto truck beds. The lift is pictured at the top of page 146 in the October 1949 issue of Popular Mechanics. This was just one of multiple patents filed over the period of three decades (1940s-1970s) by Alfred F. Foote, product designs both jeep-related and non-jeep-related.
1) On July 27, 1960, Alfred F. Foote filed a patent for the Stratton Lift with the Stratton Equipment Company as the assignee. Due to the lack of information related to Stratton lifts, it was unclear to most when this product hit the market. Given the patent date, the lift likely entered the market in late 1960 or later.
As part of his patent, Foote references both the Monroe and the Love designs. The patent for the lift was granted on Feb. 26, 1963.
2) This Stratton brochure is currently on eBay (Nate has better scans of this brochure):
3) These are two mailers that I think someone sent me .. was it you Barry? Continue reading
1946 CJ-2A Ad with Top
This ad with a CJ-2A sporting a canvas top was published in the November 24, 1946, issue of the Evening Star.
1950 Revision Poster for Wagon/Jeepster Poster on eBay
This is an unusual item.
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“THIS AUCTION IS FOR ONE Original Vintage STICKY BACKED PICTURE OF A 1950 WILLYS JEEP STATION WAGON MODEL POSTER WITH DETAILS OF ITS FEATURES. THIS POSTER WAS TO BE USED TO CORRECT A SALES POSTER ALREADY PRINTED THAT HAD THE WRONG INFORMATION ON IT. THIS STCKY WAS TO BE PLACED OVER THE ORIGINAL POSTER TO CORRECT THE ERRORS. ERRORS HAD TO DO WITH THE FRONT END DESIGN, AND MOTOR.
THE POSTER COMES WITH A WRITTEN LETTER FROM WILLYS OVERLAND ON WHY THIS POSTER IS NEEDED AND HOW TO USE IT.
DATED MAY 20,1950
MEASURES 22 X 11-3/4 INCHES.”
1950 Wagon Brochure: Selling the Unseen Values on eBay
Interesting brochure. It includes a quiz.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”
A. J. Parson’s Generators & Compressors Brochures on eBay
These aren’t the greatest brochure examples, but I’ve never run across brochures for A. J. Parsons equipment. Also included are a couple go-for-digger plow documents. The price is crazy.
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Plow:
Early Willys-Overland Booklet for the CJ-2A on eBay
Maury shared this one. It isn’t pristine.
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“Universal Jeep Willys-Overland Sales Brochure. Undated. 32 pages. With photos. See photos. Creases and stains.”
1946 CJ-2A Newspaper Ad
This “Jack of all Jobs” ad was publishing in the April 7, 1946, issue of the Sunday Star.
1955 DJ-3A Postal Brochure **SOLD**
UPDATE: **SOLD** Was on eBay
(03/20/2016) Here’s a hard-to-find single sheet brochure.
“Here I have a Single Sheet Flier for the Willys Jeep mail Dispatcher from 1955.
This has some wear and a small tear on the bottom (See Scans) but still displays Very nicely.
Will ship in a protective Sleeve with backing board.
Nice item for the Willys Jeep Collector!”