Features Research Archives

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1948-1949 Willys-Overland Deluxe Tool Kit

• CATEGORIES: Features

Anyone have photos of an actual 1948-1949 Deluxe Tool Kit? Or, if you have a 1948/1949 Jeepster manual, a pic of the front of the kit may be in there, too (according to this post). If you have either, please email me a pic of the front to d @ deilers.com. Thanks!

Claus is hoping to reproduce a leather kit version of this vinyl plastic tool holder and needs to see the inscription on the front of it. Here’s the back side (from the 1949 Willys Accessories Book):

1948-1949-deluxe-tool-kit

 
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Maynard Roberts’ Two-Year Jeep Trip Through South America

• CATEGORIES: Features, Old News Articles • TAGS: .
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Maynard Roberts pictures on the left in San Paulo, Brazil, from the January 23, 1950, issue of the Pomona Progress Bulletin.

In 1948, 34 year-old Maynard Roberts, from La Verne, California, traveled south into Mexico and spent the next 18 months exploring Central and South American. He wrote a series of articles for the Pomona Progress Bulletin detailing his trip. He’d hoped to write a book, but I have been unable to locate one. If he didn’t, it’s too bad, because I think he was a very good writer.

His skill is evident early on when he wrote a phrase that caught my attention, “About seven years ago I was keeping company with my last twenty-dollar bill …” His attention to details and telling a few small stories make his tale worth reading. It’s unfortunate that these articles only share snippets, for it seems he’s got a good story to tell and the skill to tell it.

His idea to travel germinated prior to WWII. He was born in Lima, Ohio, in 1914. As a child, his parents moved to California, Near the start of WWII he got the idea to travel to South America, so he began saving money. During WWII he was a draftsman, perhaps a skill learned during his college days at Chaffee college? Finally, by 1948, he saved up enough money to buy a jeep and afford to travel.

Part one of his adventure appeared in the January 09, 1950, issue of the Ponoma Progress Bulleting, split into two sections.

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Part II: This is the second installment of Maynard’s adventure. It appeared in the January 16, 1950, issue of the Pomona Progress Bulletin.

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Newgren Bed Extender Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Newgren bed extender brochure is form N-166.

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1942 Of Helen Hayes in Jeep w/Soldiers on eBay

• CATEGORIES: Features, Old Images

This photo was taken May 07, 1942, as confirmed by The Times newspaper out of Munster, Indiana, dated May 08, 1942. It shows actress Helen Hayes MacArthur sitting in the passenger seat of a jeep, surrounded by servicemen.

View all the information on eBay

“Press Photo Helen Hayes visits soldiers at Army base camp, Washington D.C. This is an original press photo. World War II – United States (Helen Hayes at Camp*. Washington D.C. Major William R. Fisher, Base Special Services officer is shown instructing miss Helen Hayes of stage and screen fame in the art of handling the army “Jeep” Lieutenant Robert Kuhne of Philadelphia is at the controls while Lieutenant Benet F. Cain prepares for the start. Photo measures 8.5 x 6.75 inches. Photo is dated 5-7-None.”

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Here’s the newspaper image:

Clipping from The Times - Newspapers.com

May 08, 1942, The Times newspaper out of Munster, Indiana.

 
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1949 Jeepster Sales Tool Brochure for the Sales Force

• CATEGORIES: Advertising & Brochures, Documents, Features, Jeepster

This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.

Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton  “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.

Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??

Some of these pages worked better when shown together, so I’ve sewn together a few of them …

1949-jeepster-salesforce-brochure01-lores 1949-jeepster-salesforce-brochure02-lores 1949-jeepster-salesforce-brochure03-lores 1949-jeepster-salesforce-brochure04-05-lores 1949-jeepster-salesforce-brochure06-lores

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Newgren Pull-Type Tandem Disc Harrow Brochure

• CATEGORIES: Advertising & Brochures, Features

This Newgren Pull-Type Tandem Disc Harrow Brochure is form N-165.

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1943 Photo of Attu Island Signs & Jeep on eBay

• CATEGORIES: Features, Old Images

I imagine the dancing and the beer would have been popular, but I’m less sure about the hardtack?

View all the information on eBay

“1943 Press Photo Attu Island, World War II. This is an original press photo. Attu Island. This sign on Attu Island points out the Japanese capital is closer to the strategic island than is San Francisco. Jeep riders also are warned that this is their last chance for “Dancing beer and hardtack”. This is one of the first pictures of the rugged island since the days when American forces wiped out the Japanese there. Photo measures 8.5 x 6.75 inches. Photo is dated 9-30-1943.”

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Lawnmower + Firetruck (?) Concord, CA $2400

• CATEGORIES: Features

Here’s an odd, non-jeep item….

https://www.facebook.com/marketplace/item/339764920551103

“Been in the family for years since I was a child. Lawnmower runs great no problems. Can seat up to 10 small children at a time or 6 bigger children plus driver. Has bell and horn sound effect. Located in Concord $2,40.00 obo”

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Portuguese Jeep Ads

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features, International

I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.

These ads have some neat illustrative work.

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June 1947

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1948

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1947

Here are pics showing 1/4 of his collection of ads:

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Newgren Hydro-Grader & Terracer Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Newgren brochure form N-164 highlights its hydro-grader and terrace.

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1943 Photo of Crated Jeeps on eBay

• CATEGORIES: Features, Old Images

Nice historical photo of crated jeeps.

View all the information on eBay

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“1943 Press Photo crates of Jeep parts are lifted onto an assembly line, England. This is an original press photo. Somewhere in England — A heavy maintenance company of U.S. Army Ordnance obviously had America’s ability for automotive production in mind when it decided to set up a Jeep assembly line at a depot in England. On a trial order from Army Ordnance Chiefs for the assembling of 2,000 Jeeps they established something of a record within a fortnight — with Jeeps rolling off the assembly line at the rate of one every 3 minutes. Following pictures show how it’s done. Crates of partly assembled Jeeps, just received from the US are being lifted onto the start of the assembly line.Photo measures 9 x 7.25inches. Photo is dated 10-28-1943.

 
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UPDATE: Clifford F-head Headers

• CATEGORIES: Features

UPDATE: Thanks Scott for the heads up on this one. These Clifford headers have proven popular enough that Larry from Clifford Performance is doing another run of headers. Contact him via the website if you are interested. :https://cliffordperformance.net/store?olsPage=products%2F134-fl-head-jeep-headers&page=3

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Newgren Bottom Moldboard Plow Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The following three Newgren brochures have form numbers of N-161, N-162, and N-163. All three focus on different types of moldboard plows. This first brochure shows a plow that utilizes a General Purpose base.

newgren-from-N-161-gp-bottom-12-inch-moldboard-plow-1-lores newgren-from-N-161-gp-bottom-12-inch-moldboard-plow-2-lores

This version of the plow uses a slat base.

newgren-from-N-162-slat-bottom-12-inch-moldboard-plow-1-lores newgren-from-N-162-slat-bottom-12-inch-moldboard-plow-2-lores

This version of the plow uses a Forgy base.

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October 1976 Article on Jeeps made by Volkswagen

• CATEGORIES: Features, International, Magazine

Scott directed me to an article in the October 1976 issue of South Africa’s CAR Magazine. It highlighted the jeeps that Volkswagen, having secured a license from AMC, was building in South Africa. Below is a copy from the article.  CAR Magazine still exists; you can find it on Facebook and on the Web.

1976-10-carmagazine-southafrica-vw-jeep1 1976-10-carmagazine-southafrica-vw-jeep2 1976-10-carmagazine-southafrica-vw-jeep3 1976-10-carmagazine-southafrica-vw-jeep4

 
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1949 Photo of Girl and Penguin on Jeep Ride

• CATEGORIES: Features, Old Images

This image graced the pages of the July 07, 1949, issue of the Los Angles Times. A young Janice Snow rides on a jeep carnival ride while Poki the Penguin accompanied her.

Clipping from The Los Angeles Times - Newspapers.com

 
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Yellow CJ-5 Glass Ashtray on eBay

• CATEGORIES: Features

Price is $149.99 (or make offer), but I’ve never seen another one.

View all the information on eBay

“Here is a really cool vintage, Willys Jeep glass ashtray. The ashtray is in good to very good condition. There are no chips or cracks in the glass. There is a little bit of wear to the decal, it is not perfect. The ashtray measures about 5 3/4 inches long, by about 3 3/4 inches wide.”

jeep-ashtray-cj5

 
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JeepRod from Grand Junction

• CATEGORIES: Features, Jeep Rods

This hotrodded jeep appeared as part of a Craigslist ad for Sunday morning hotrod meets at the city’s new Uhaul store. You can read the ad here: https://westslope.craigslist.org/pts/d/grand-junction-hotrod-sundays-morning/7191206125.html

hotrod-jeep-grandjunction-co

 
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Newgren Stabalizer Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

As I mentioned a couple days ago, I received some Newgren brochures as part of the Jeep Equipment book I received. The brochures are numbered between Form N-160 (below) through Form N-168, with only Form N-167 missing. I cannot see a reason for them to start at N-160, but they do. I also think that there were other brochures from this line of brochures that I do not have. I will published these brochures over the coming days.

This brochure indicate that the Newgren equipment is tailored for the Monroe Hydraulic Lift.

newgren-form-N-160-stabilizer-1-lores newgren-form-N-160-stabilizer-2-lores

 
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Nickel-A-Jeep-Ride Fundraiser

• CATEGORIES: Features, Old Images, Old News Articles

These ladies were helping raise money for European reconstruction by giving nickel jeep rides.

Clipping from Fort Worth Star-Telegram - Newspapers.com

 
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Risqué Matchbook Cover on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this unusually risqué Matchbook cover from a dealer that sold jeeps and other vehicles.

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“Vintage Unstruck Matchbook cover :
KAISER WILLYS Station Wagons & Jeep Automobiles
KOUPAL’S MOTOR SALES 8640 S. Commercial Ave Chicago IL
” Open from 9 to 9 “
koupals-matchbook-cover2

koupals-matchbook-cover1

 
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1944 Photo From the Invasion of Wakde Island on eBay

• CATEGORIES: Features, Old Images, Old News Articles

Wakde Island is in Indonesia (At first I thought it was Wake Island misspelled).

View all the information on eBay

“Size is 7.25″ x 8.5” We always combine shipping. Please wait for our invoice before paying. The photographs are Originals taken from file archives used by different news/media agencies. They are not perfect or reprints, if they are printed at a later time we labeled them “2nd Generation Restrike” or “Vtg 2nd Gen Restrike” The photographs are in various conditions, some cut to different sizes. Some may have dates and/or descriptions written/typed/stamped on the back or the front. They could have bent corners, tears or light stains.”

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Sun Carnival Jeep Derby in El Paso, Texas

• CATEGORIES: Features, Old Images, Old News Articles, Racing

In the autumn of 1962, the Sun Carnival organization in El Paso, Texas, decided to add the Sun Carnival Jeep Derby, one of only four derby’s held in the US, to it’s late December events calendar (the other ‘derbies’ were held in Las Cruces, Truth or Consequences, and Denver). The grand prize was a brand new 1963 CJ-5 donated by the Willys Manufacturing Company (I think they meant Willys Motors).

Clipping from El Paso Times - Newspapers.com

September 12, 1962, El Paso Times

Before being presented to the race winner, Carnival manage Bruce Brooks planned to use it by carnival staff to carry tickets between the four branch offices.

Clipping from El Paso Herald-Post - Newspapers.com

December 25, 1962, El Paso Herald-Post

Ted C. Brewer of Roswell, New Mexico, went on to win the Inaugural Sun Carnival Jeep Derby.

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January 01, 1963, El Paso Times

The next year, the Sun Carnival volunteers put together another course.
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Spanish Matchbook w/ Jeep on it on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: .

There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).

View all the information on eBay

“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”

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Photo of WWII Overloaded Jeep on eBay

• CATEGORIES: Features, Old Images

That is one loaded jeep!

View all the information eBay

“Offered for bid is a portrait sized original US wartime photograph (see scan), printed on large wartime photopaper that measures to be approximately 5″ x 4″ inches in size. Guaranteed original wartime lot; No reproductions or postwar copies!”

year-rheinbach-soldiers-photo1 year-rheinbach-soldiers-photo2

 
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June 1948 Monroe Lift Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure from Monroe is dated June 1948 and has a form number of 890.

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