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Revolution in Pleasantville Video

• CATEGORIES: Features, videos

(No updates for Sunday … Have a great 4th!)
Check out Barry Thomas’ long awaited video from 1948 called Revolution in Pleasantville, presented by the Newgren Company and the Monroe Auto Equipment Company. There’s some great vintage footage! Thanks to Barry and to Clint Dixon for doing the research to locate this and provide context for the “Revolution” campaign!

At around the 5:52 point in the video watch as two jeeps roll out of the factory. Then, the camera angle switches and three dark colored jeeps roll past the camera, as if they were rolling right out of the Willys-Overland factory also. However, the first two are ‘lefties’, while the third has a standard setup.

https://www.farmjeep.com/revolution-in-farming/

still-photo-revolution

In this still shot from the video you can see a CJ-2A with a Worman hardtop in the window of the dealership.

 

 
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Spokane’s Sandifur Motors Willys Distributor

• CATEGORIES: Features, Old Images, Old News Articles

UPDATE: Additional content has been added about Sandifur Motors.

Originally established in 1937, the Sandifur Motor Company out of Spokane, Washington, was operated by Charles and C. Paul Sandifur. Brothers and business partners, by 1938 the two men were involved in taxi cabs, used cars, life Insurance, and other business pursuits in the Spokane region.

The Sandifurs became a Willys distributor in the autumn of 1945 soon after the launch of the CJ-2A. An ad in the October 21, 1945, issue of the Spokesman Review confirms this.

1945-10-21-spokesmanreview-sandifur-ad

October 21, 1945, ad published in the Spokesman Review

As best as I understand it, being a distributor meant Sandifur Motors could both sell jeeps and signup other dealers.

The company seems to have followed the standard line of advertising, as this 1947 farming ad shows:

Clipping from The Spokesman-Review - Newspapers.com

As we’ll see in a moment, Sandifur was successful at selling jeeps, but I can’t imagine CJ-2A was very practical for farming in the Spokane region, in part due to the size of the farms. For example, my maternal grandparents obtained a 160 acre farm 35 miles southeast of Spokane on the small banks of Fighting Creek, Idaho, a place they won in a lottery around 1910, then secured by homesteading. In the 1920s they founded the local Fighting Creek store and operated one of the first phones in the area (we still have some of the books that documented the calls). They also made money logging the local forest and, after WWII, electrifying the area. Had they thought a jeep was practical, I believe they could have afforded to purchase one. Instead, they preferred to use tractors.

My family’s decision to abstain from buying a jeep did little to slow the success of Sandifur Motors. It’s possible the company was doing better selling wagons and trucks versus CJ-2As. I could imagine four wheel drive versions of the trucks and wagons being very handy navigating the endless forests and deserts of the Inland Empire area. This may also explain why both long-wheel base CJ-2As (likely the CJ-2Ls) and CJ-2As with 6ft extended beds were available for sale from both Spokane and Montana dealers (more on this in an upcoming post).

Here’s a 1949 ad promoting the wagon:

Clipping from The Spokesman-Review - Newspapers.com

October 17, 1949, Spokesman Review

Whatever the company was selling, it was selling enough of them to justify new digs. In early 1951, the Willys dealer moved from its original location at W419 3rd Avenue, to W228 2nd Avenue in downtown Spokane:

1951-02-27-the-spokesman-review-sandifur-motors-new-location-lores

February 27, 1951, in The Spokesman Review

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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

1954-form-kw-1702-cj3b-jeep-makes-its-road1-lores 1954-form-kw-1702-cj3b-jeep-makes-its-road2-lores

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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1942 Photo Soldiers Preparing For Mustard Gas

• CATEGORIES: Features, Old Images

I can only imagine how awful those suits were to wear in the California desert, even in March. My wife tells me that even the modern-day chemical warfare suits are terrible.

View all the information on ebay

“SOMEWHERE IN CALIFORNIA —  Even deadly mustard gas holds no qualms for these soldiers in the chemical warfare service who are ready to fight poisonous, skin-burning gas by wearing clothes–treated in a secret solution–which resist and neutralize any dangerous vapor. They’re shown here decontamination a jeep which was sprayed with mustard gas. 03-19-42”

1942-03-19-chemical-warfare1 1942-03-19-chemical-warfare2

 
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July 1948 “Jeep — Engine Power” Ad

• CATEGORIES: Advertising & Brochures, Features

The July 1948 issue of the Country Gentleman included this “Get more jobs done at lower cost with Jeep–Engine Power” advertisement.

1948-07-country-gentleman-jeep-engine-power-ad-lores

 
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1949 Article on the Jeep’s Forest Fire Fighting Potential

(Given fireworks have arrived, this article seemed appropriate …) This August 07, 1949, article was published in the Spokesman Review out of Spokane, Washington, but it likely originated from a Wisconsin news report. The article mentions Nicolet National Forest, which is located in Northern Wisconsin, and the event was sponsored by E. W. Schwartz Motors out of Milwaukee, Wisconsin. One interesting statistic noted was that conservative estimates put the number of jeeps in service in state and national forests at over 1,000 jeeps by the summer of 1949.

1949-08-07-spokesman-review-fire-fighters-light-artillery-article-lores

 
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1956 Forms W-25X-XX Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: This poster was based on the 1956 W-25X-6 brochures. This also seems to confirm that there was never any Form W-251-6 brochure (which had been a lingering question of mine).

1956-form-w-250-6-brochure-jeep-poster

Original Post From Feb 17, 2020 (but with all new text): Below are the front pages from a series of 1956 brochures. I think I’ve got everything sorted out … 

  1. Form W-250-6 V1 (CJ-5/CJ-6/CJ-3B):
    1956-form-w-250-6-v1-brochure-2nd-3-lores
  2. Form W-250-6 V2 (CJ-5/CJ-6/CJ-3B) … this form replaced the one above:
    1957-truck-form-W-250
  3. Form W-250-6X (CJ-5/CJ-6/CJ-3B) Export:
    1956-form-w-230-6x-export-cj5-1-lores
  4. Form W-252-6 V1 (Trucks):
    1956-form-w-252-6-green-truck-brochure1-lores
  5. Form W-252-6 V2 (Trucks) This form replacement the green truck form above:
    1957-truck-form-W-252
  6. Form W-252-6X (Trucks) Export:
    Photos
  7. Form W-253-6 (Wagons) (was there an earlier version of this form?):
    1957-truck-form-W-253
  8. Form W-253-6X (Wagons) Export: Anyone have this form?
 
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1956 CJ-5/CJ-6/CJ-3B Domestic Brochure Forms W-250-6

• CATEGORIES: Advertising & Brochures, Features

UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X

What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure.  Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.

Because that reasoning, I believe this is Version #1 of Form W-250-6 …

1956-form-w-250-6-v1-brochure-2nd-3-lores 1956-form-w-250-6-v1-brochure-2nd-5-lores 1956-form-w-250-6-v1-brochure-2nd-6-lores

1956-form-w-250-6-v1-brochure-2nd-4-lores

This shows the back of the brochure when opened fully:

1956-form-w-250-6-v1-brochure-2nd-7-lores

==================

This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.

Scannable Document

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1956 Domestic Truck Brochure Forms W-252-6

• CATEGORIES: Advertising & Brochures, Features

UPDATE: There were actually two different Form W-252-6’s produced during 1956. This green one shown below and the one at the bottom. Both differ significantly from the export version of the form, which is Form W-252-6X

What’s the difference between them? Well, the text, the fonts, and the font sizes are nearly identical. Both forms open up to 11″x17″. Obviously the front of the bottom version is more colorful and the front color image is certainly different. But, what might be the biggest change and the reason for the alternative version is that the green-themed brochure is printed with the word ‘Jeep’ in a san-serif font in numerous places, while the brochure at the bottom uses the much more standard jeep font. Finally, you’ll also notice that “WILLYS” is absent from the front of the green brochure, while “BY WILLYS” is prominent on the front of the colorful brochure.

Because that reasoning, I believe this is Version #1 of Form W-252-6 …

1956-form-w-252-6-green-truck-brochure1-lores

1956-form-w-252-6-green-truck-brochure2-lores

1956-form-w-252-6-green-truck-brochure4-lores 1956-form-w-252-6-green-truck-brochure3-lores

This is how the back of the brochure looks fully opened…

Photos

=========================

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October 1960 New Redlands Geckos Jeep Club Article

• CATEGORIES: Features, Old Images Jeeping, Old News Articles

This October 16, 1960, article introduced the Redlands Geckos Jeep Club out of Redlands, Calfiornia.

1960-10-16-san-bernardino-county-sun-redlands-geckos-jeep-club1-lores 1960-10-16-san-bernardino-county-sun-redlands-geckos-jeep-club2-lores

 
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Wausau Iron Works Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This post now includes the full brochure, along with updated information about the company.

Wausau Iron Works, unsurprisingly, incorporated in Wausau, Wisconsin, as an offshoot of the Northern Boiler & Structural Iron Works out of Appleton. The founders launched Wausau in 1908 to build bridges (some of them here), but expanded into snow plows in 1923. During WWII, some of the company’s plows were turning to the military.

Oddly enough, there was an earlier “Wausau Iron Works” was founded by Ely Wright in 1874. It was the oldest industrial establishment in the city and supplied machinery for the early railroads and for sawmills in north and central Wisconsin. However, I could find no evidence it made snow plows.

wausau-iron-works-plows-form-36TJ-2-lores wausau-iron-works-plows-form-36TJ-3-lores wausau-iron-works-plows-form-36TJ-4-lores

 
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December 1948 “4-Wheel-Drive Farm Vehicles” Ad

• CATEGORIES: Advertising & Brochures, Features

This December 1948 Willys-Overland “4-Wheel-Drive Farm Vehicles” advertisement appeared in the Farm Journal.

It’s currently for sale on eBay

1948-12-farm-journal-4-wheel-drive-farm-vehicles-ad-lores

 
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1976 Struck Mini-Beep Jeep Fairborn, OH **SOLD**

• CATEGORIES: Features, Other 4x4s • TAGS: .

UPDATE: This rare Struck Mini-Beep hit the market, but only briefly as it quickly sold. It was $400.

Roger Martin spotted this Struck Mini-Beep project.

https://www.facebook.com/marketplace/item/576790182895969/

“Bought for project but want the garage space back. It’s a Struck Mini Beep painted John Deere Green. Includes a new torque converter, clutch, belt, chain, brake, tie rods, and a Roper mini jeep steering wheel. Needs steering sorted, brakes attached, and drivetrain finished. No hood or engine. Want this to go to a good home. Willing to pass on at cost: $400 firm”

1976-mini-struck-beep-jeep-fairborn-oh3 1976-mini-struck-beep-jeep-fairborn-oh2 1976-mini-struck-beep-jeep-fairborn-oh

 
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1950 Truck w/ New Hurricane Engine Brochure

• CATEGORIES: Advertising & Brochures, Features

This is one of the introductory brochures for the new 1/2 ton truck powered by the new Hurricane engine. It’s Form HTTMI-3CM-350, a form number I’ve yet to decode for any meaning. This folds out to roughly 11″x17″. Here’s another one of these on eBay at a good starting price.

Scannable Document Scannable Document Scannable Document

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1944 Ad For United States Steel on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad from United States Steel promotes the toughness of steel. Unclear where this ad was published.

View all the information on eBay

“Magazine ad size is approximately 8″X11″
Original advertisement, not a copy”

1944-united-states-steel-ad

 
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1949 Report Jeep in Conservation on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s another version of the “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here.

View all the information on eBay

Photos

 
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Tootsie Toy Jeep, Tractor, And Implements on eBay

• CATEGORIES: Features, toys

The starting price for this set of Tootsie Jeep, Tractor and farm implements is only $10.99. Seems like a neat little set.

View all the information on eBay

1 tootsie-farm-jeep-implements2 tootsie-farm-jeep-implements3 tootsie-farm-jeep-implements4

 

 
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October 1952 Vic Hickey Jeep Article

• CATEGORIES: Features, Magazine

This October 1952 Hot Rod magazine “Jet-Hot Jeep” story is an update from a previous story earlier in the year (May 1952 — I haven’t obtained that story just yet) that the magazine published. Since then, the jeep was updated with an engine that was bored to larger specs and topped with a different head and new intake manifold. The winch is powered with a Ford starter.

1952-10-hotrod-mag-1-lores 1952-10-hotrod-mag-2-lores

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1957 Hemet Jeep Cavalcade Article

• CATEGORIES: Features, Old Images Jeeping, Old News Articles

This article and photo appeared in the April 07, 1957, issue of the San Bernardino County Sun. The two jeeps shown are part of the 14-member Rialto Sidewinders Jeep Club. The two men pictured are W. H. Casaday(seated) and Bill Deal.

1957-07-san-bernardino-county-sun-borrego-cavalcade

 
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1994 AAA Jeep Station Wagon Sign on eBay

• CATEGORIES: Features

Its not all that big, but has a pretty good vintage feel.

View all the information on eBay

“Jeep Station Wagon Willys-Overland Sign by AAA Sign Co Coitsville New. Condition is New. Shipped with USPS Priority Mail. Item measures 16″W X 11″H, sign back dated 1994. Sign is embossed. Whether new or used everything is as is.”

1994-AAA-wagon-jeep-sign1

1994-AAA-wagon-jeep-sign2

 
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The FC-150 Mobile Cocktail Bar

• CATEGORIES: FC150-FC170-M677, Features • TAGS: .

the-fcbar1

Craig shared the news that the FC-150 Mobile Cocktail Bar has been finished! You can view all the information and details on the build here: http://www.thefcconnection.com/fc-150_mobile_cocktail_bar.htmBelow are some highlights

This project began with a rusty FC-150 cab that was found in a field. It was paired with an equally rusty FC-150 bed. Coincidently, their colors matched pretty well. The owner decided it was not worth the money and time to repair the body and cab, so he went a different direction, creating a cocktail bar. Moreover, this contraption can travel as independent single units or be joined together and transported as a four-wheel rig thanks to some clever engineering!

The captions are from theFCConnection.

the-fcbar-beginning-1

Believe it or not this cab and bed came from two different vehicles. Most all of the body suffered from severe rust and would take quite a bit to repair. (The bed was found laying in a field)

the-fcbar-beginning-2

The idea here was to build a full scale bar that can be easily moved around inside a building and even moved outside for parties. The only real modification to the sheetmetal was the removal of the bed floor which was toast already.

Independent jigs were built under each body part so they can be separated for easy movement. The bartender can serve from inside of the bed with the floor removed and the custom tool box on the right side will make the perfect serving counter. The original look was preserved and all lights function to give it a completely opperational look.

the-fcbar-5

A receiver was also added to the front of the cab so it or the complete truck could be towed.

the-fcbar-6

Here we are with the tow hitch installed for easy transportation. The receiver tubes on the bed can be used as shown above OR the Tongue can be removed and the receivers used to join the bed to the cab.. 

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1950 French Poster on eBay

• CATEGORIES: Artists/Drawings, Features

This French Army poster has a buy-it-now price of 136,50 Euros.

View all the information on ebay

“ORIGINAL FRENCH LITHOGRAPHY POSTER
ORIGINAL FRENCH VINTAGE POSTER IN LITHOGRAPH
LEARN A GOOD CAREER IN THE ARMY (1950)
Format : 60x77cm / size : 23×31 inches”

1950-poster-french-jeep-career

 
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Early Documented Post War Jeep Races

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

Doing some random searches, I learned that during the summer of 1946 several jeep races popped up across the country. One of them was very organized (#2), one was more of a performance (#1), one was impromptu (#4), and one provided no additional information (#3)

  1. On the night of June 1, 1946, in Ogden, Utah, jeep races and jeep-jumps-jeep events were planned by the local American Legion, along with other event. The jeep events were part of Lt. Dick Ryan’s traveling jeep rodeo, so I’d argue they were more of a performance than an organic race. (Ogden Standard-Examiner, June 1, 1946).
  2. A mid August 1946 five-mile jeep race for veterans was organized for the Plumas County Fair in California. Only standard jeeps and qualified WWII veterans could participate. Four jeeps were entered, with Clayt Joslin of Quincy  winning the event (As reported in the Feather River Bulletin August 22, 1946). First prize was $100, while second price was $50 (Indian Valley Record, Greenville, California, August 1, 1946).
  3. Around September 14, an impromptu jeep race was held at the West Tennessee District Fair. It was organized by folks were were driving jeeps that were servicing the race track for the fair (The Jackson Sun September 15, 1946).
  4. In October, jeep race(s) were held on October 04, 1946, at the Montana Youth Fair, in Kalispell, Montana. I could find no results or more information. (The Daily Inter Lake October 01, 1946, Kalispell, Montana)

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In unrelated news from 1953, this Yakima Ridgerunners photo hit some newspapers across the country. The example below was published in the June 24, 1953, issue of the Spokesman-Review, out of Spokane, Washington. Chet Thompson and Wally Klingele, both names synonymous with the early days of the Ridgerunners, are shown practice-racing for a July 4th event.

1953-06-24-spokane-review-yakima-ridgerunners-photo-lores

 

 
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Bantam BRC-60 Vac-U-Cast VS-105 Model Jeep on eBay

• CATEGORIES: Features, toys

It is only $20 (includes shipping). This Vac-U-Cast VS-105 “Bantam Prototype 2” model tempted me. But then I spotted the “Bantam Prototype 1” Vac-U-Cast model jeep. I went with that instead.

View all the information on eBay

bantam-brc60-model-jeep-plastic-vac-u-cast-vs105-1 bantam-brc60-model-jeep-plastic-vac-u-cast-vs105-2 bantam-brc60-model-jeep-plastic-vac-u-cast-vs105-3 bantam-brc60-model-jeep-plastic-vac-u-cast-vs105-4

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August 1953 Article “Jeeps Goes International”

• CATEGORIES: Features, Magazine

I bought this August 1953 issue of Cars magazine for the jeep article, but it also has all kinds of interesting information in it. The article “The Jeep Goes International” by Evan Jones highlights how various companies in different countries were capitalizing on the demand for jeep vehicles by manufacturing jeep-like vehicles of their own. The story discusses the new Austin Champ, the Fiat Campagnola, the Land Rover, and the Delahaye V.I.R.

1953-08-cars-mag-jeep-goes-intl3-lores

1953-08-cars-mag-jeep-goes-intl4-lores 1953-08-cars-mag-jeep-goes-intl5-lores
1953-08-cars-mag-jeep-goes-intl6-lores

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