Given this brochure includes a Surrey, it was likely printed between 1960-1962. This four-page brochure was auctioned on eBay back in 2015. It lacks a form number; it may have been produced by Kaiser Industries rather than Willys Motors.
Features Research Archives
Article Highlights Success of Mahindra Roxors
UPDATE: In case you missed it, FCA has won the first round of the FCA vs. Mahindra legal case over the jeep-looking Roxor. The court ruled that Mahindra violated FCAs “Trade Dress”, which isn’t a specific trademark or patent, because the Roxor looks so much like a jeep. Mahindra is currently deciding whether to appeal.
https://www.automobilemag.com/news/jeep-mahindra-roxor-infringement-case-update/
This was the second win against Mahindra. The first win came in January when the International Trade Commission agreed with Jeep’s charge that the company was not contractually barred from suing Mahindra for a Trade Dress violation. This freed Jeep up to pursue the recently won lawsuit.
https://www.autonews.com/blogs/jeep-scores-legal-spat-mahindra-roxor-rolls-detroit
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Originally posted September 29, 2019: This article from the Detroit Free Press highlights the successful introduction of Roxors, to the point that the company can’t keep up with demand. Unfortunately for Jeep, there’s some real branding problems, as I’ve seen countless people on Craigslist advertising these as “jeeps”. Moreover, do a Google search for “Jeep ATV” and Roxors pop up on the results page.
1943 Photos of a ‘Jeep’ Named Squeekie
A one-of-a-kind ‘jeep’ named Squeekie was built from photos by William Mason in 1942. In 1943, this press photo was taken, then circulated around the country, two of which can be seen below.
Mason worked at Oakland’s Independent Iron Works, Inc. I wasn’t able to uncover too much about Mason, other than he filed a patent for an arc welding machine, on behalf of his employer in October of 1956.
This photo was shared on a vintage photograph Facebook Group by Bob Cunningham. He included the following text, though I’m unaware of where the text originated (maybe based on an original press photo caption?):
Here are two newspaper photos and captions:
1946 Photo of Kids in Jeep
This photograph was published in the April 29, 1946, issue of The Fort Worth Star-Telegram. It’s located in the University of Texas at Arlington’s digital archive library.
https://library.uta.edu/digitalgallery-beta/img/20033476
“Twenty neighborhood children took a “test run” in a jeep to be used for a carnival at Brooklyn Heights School. Driving the jeep is Jack Scott, and sitting beside him is Howard Victry, president of the school Dad’s Club. The children and Mr. Victry are facing the camera and Mr. Victry’s hand is raised. Published in The Fort Worth Star-Telegram Morning Edition April 29, 1946.”
June 1948 Jeep-Propelled Power-House Ad
No information provided on where this June 1948 “Jeep-Propelled Power-House Ad” was published. This seller has other jeep ads and willys ads as well.
https://www.goantiques.com/jeep-propelled-power-house-397135
“Jeep Propelled Power-House Ad 1948 This is a June 1948 advertisement. It is a nice black and white ad for Willys-Overland Motors of Toledo makers of the Jeep. Pictures the Jeep on the job and it reads, The 4 wheel drive universal Jeep gets to the job and furnishes power to operate industrial equipment. In mint condition. Photo is taken through plastic and may show wrinkles or crookedness that is not in the ad. This magazine tear sheet measures 10 1/2″” wide by 13″” tall”
1942 Photo of the Fitch Jeep Station Wagon Car
UPDATE II: Marc noted the the rear of the vehicle is based on a Renault Juvaquatre. It just so happens this car is somewhat based on the German Opel, which Wally King used to create his Jeepster-like vehicle in Germany following WWII.
UPDATE: UndiscoveredClassics.com had some additional insights into this vehicle. I tried to learn more about Captain Richard C. Fitch of the Second Regiment Mechanized Cavalry Reserve, Los Angeles, but didn’t have much luck. I did learn he was a design engineer for the Army and was responsible for the MT Tug design (see below post). Below is a photo of how it looked in a newspaper.
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Originally published March 2014: I wonder what ever happened to this prototype? Marc spotted this unusual photo. The vehicle doesn’t seem very jeep-like, except in its compact design and front clip similarity. It doesn’t appear it was four wheel drive.
The image was picked up and published by a couple newspapers. Below are links to Newspaper.com that show a small image of the page. The caption vary slightly:
1. The Amarillo Globe (Amarillo, Texas) March 18th, 1942, on Page 2
2. The Statesville Record and Landmark (Statesville, NC) March 16th, 1942, Page 4
1942 Press Photo of MT Tug
UPDATE: This photo of an MT Tug (aka “Super Jeep”) with the Ford GP grille was published March 16, 1942, in the Roseville Press out of California. Richard C. Fitch also designed this Victory Car.
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Update Posted on March 2, 2017: Here’s another MT Tug Press Photo. See one sold on eBay in 2014 at the bottom of the post.
“1942- Very rare example of a 6×6 Ford MT Tug “Super Jeep” designed by Captain Richard Fitch of the 2nd Regiment Mechanized Cavalry Reserve. The MT Tug was built in 1941 experimentally for units of the U.S. Army’s Tank Destroyer Command as a light fast vehicle capable of mounting the 37mm anti tank gun..unfortunately series production of this Jeep was not eventually authorized as the gun needed two people to operate it, and the vehicle with gun fitted, could only carry two men so the driver had to act as gunner, which did not make the vehicle a good idea ”
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1950 “Get The Facts, Mr. Farmer!” Ad
These “Get The Facts, Mr. Farmer!” ads published in 1950 shared the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432.
The ad appeared in the March of 1950 issue of Farm Journal. It measured 8.5″ x 11″.
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(Originally Published in July of 2012): This ad was featured in the April 1950 issue of the Country Gentleman. It showed the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432. The same ad appeared in the March 1950 issue of the Farm Journal. Because Country Gentleman was an oversize magazine, the ad measured approximately 13.75″ x 10.25″:
CJ-2A Body Storage Rack/Jib Jordan, MN $155
Here’s a good option for storing your tub, whether you buy this one or make your own.
https://minneapolis.craigslist.org/dak/cto/d/jordan-cj2a-body-tub-storage-cart-jig/7140078068.html
“This storage rack was used to locate/ drill tub attach bolt holes to frame. It also allows storage of tub in vertical position saving garage floor space. Once tub is mounted all body parts fit nicely inside tub or strapped to rack. Worked very well.”
May 1951 Jeep-Tractor Farm-Jeep Ad
This May 1951 AD differs slightly from the April 1951 ad on the CJ-3A page here. So, I’d guess there were at least two version of this ad. The differences are primarily related to minor changes in font sizes and styles, along with a shadow and different tilt of the “Milestones” box on the upper left.
1959 Hemet De Anza Borrego Cavalcade
1959 marked the 11th annual Hemet to Borrego via De Anza trail Cavalcade. That year over 400 vehicles joined the adventure. The author and photographer of the below article, Del Schrader, was transported over the trail via two German DKWs. The article was published in the March 22, 1959, issue of the Los Angeles Times.
Fire Brigade Trucks From Australia
Cool photos. I would guess these were Personnel Carriers converted into fire trucks. However, they may also have been a cab-only chassis as well. The serial numbers would tell us more. You can see a few more photos at the bottom of this CJ-3B page.
“St George Fire Brigade Car 1, July 1962. St George Fire Brigade’s Car 1 converted from a Willys Jeep Truck. The Queensland Government supplied these units to small rural towns in 1961. The chassis were built by Willys Motors Australia Pty in Brisbane and the bodies by Enoggera Motor Body Works.”
This example calls Mattaburra, Australia, home:
Here’s another example. The pic is small.
The Four Large Speedo Clusters for Universal Jeeps
I thought I’d posted this graphic a while ago, but I cannot find it. So, here are four examples of the different large four-speedometer clusters used from 1955-1957 (and later). The transition dates are approximate (I haven’t studied them too closely).
Each of these four appeared in CJ-5s, CJ-6s, and DJ-3As (as documented here https://www.cj3b.info/Siblings/DJDetails/DJ3ASpeedometer.html). According to the CJ-3B page, only the latter two speedometers (the KS 0-9 and the SW 0-9) appeared CJ-3Bs.
The first three were manufactured by King-Seeley, while the last and most common one with the orange coloring was made by Steward Warner. I have seen a 0-9 with an orange needle, but I don’t know if that was a custom styling or not.
The first speedometer shown sits in my early 1956 DJ-3A “Patterson”. The second one was in my 1956 DJ-3A Rusty that I sold last year (only 200 units later than Patterson). The third speedometer was a replacement I bought. The fourth is from an image on the CJ-3B page.
1953 Postcard of a Delahaye VLR(?) 4×4 Working a Field on eBay
Probably a rare postcard of a French Delahaye 4×4. It might be a VLR model, but I don’t know these well enough.
View all the information on eBay
“Attention : Collage réalisé il y a +- 15 ans
à partir d’une photo d’un d’article issu d’un Magazine
collé sur un dos de carte postale
8.7 x 14cm”
1959 Meyer Snow Plow and Dozer Brochures
This first four-page brochure blends pages two and three into a single, poster like image. It could make for a good poster.
This is a four-page brochure:
This is a single sheet, two-sided brochure for Meyer’s Offset Angledozer showing flat fender jeeps:
1945 Life Magazine Superglue Example
This photo from the March 05, 1945, issue of Life Magazine shows a jeep being used as a guinea pig for a superglue test.
French La ‘Jeep” Universelle Ad on eBay
This approximately 5″ x 7″ ad is a pretty reasonable price given it’s shipped from France.
View all the information on eBay
“REAL ADVERTISING
FROM A PERIOD MAGAZINE
format 13x18cm approximately”
‘Jeep’ Parts • Service Sign on eBay
Bill’s got this sign for sale. It’s got some damage.
View all the information on eBay
“VINTAGE JEEP WILLY DEALERSHIP ADVERTISING SIGN Kaiser AMC PARTS SERVICE. Condition is Used.
Check out this great dealership sign salvaged from an old garage. The sign is 18” x 24” and would have been part of a lighted sign in a metal frame of some sort. This auction includes (1) plastic printed Jeep sign as shown.
See the pics. The sign is cracked and has some pieces missing from the top left corner. While damaged, it does not detract from the coolness of this piece. The color is vibrant, and the graphics are bold.
Build a frame/box for it, and put some LED strip lights behind it and hang it on your wall for a cool effect.”
1969 Vagabond Adventures #1 on eBay
UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.
This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.
“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”
1961 Motor Trend Article on the New CJ-5
Bob Ames, the author of this September 1961 article in Motor Trend, described his time in a CJ-5 as a “rump” ride.
March 1949 ‘Jeeps’ say “Can Do” to Tough Jobs Ad on eBay
Berg Truck Jeep Parts Magazine(?) Ad on eBay
Given the page number of “78”, I’d guess this ad was in a magazine of some kind. I’m not sure if it was a pre-Berg-catalog ad or just part of its advertising strategy.
View all the information on eBay
Ride-the-Ducks DUKWs to be Auctioned in July
Blaine share this auction of a series of Ride-the-ducks DUKWs (and DUKW-like vehicles) to be auctioned in July. As the video below demonstrates, Ride-the-Ducks was a huge tourist attraction until 2015 when one of the DUKWs suffered a mechanical failure, careened across aurora bridge traffic into bus, then teetered on the edge of the bridge (hanging over a spot is pretty close to my aunt’s houseboat on Lake Union). The accident and the resulting litigation doomed the company, resulting in it declaring bankruptcy in April of 2020.
https://www.murphyauction.com/Auction/Details/8254
Here’s one of the vehicles that’s being auctioned:
1954 Jeep Calvcade Visits Austin, Texas
Two articles in the Austin American shared the news, both with a photo,that a calvacade of jeeps would be visiting Austin, Texas, Calvacades were also planned around the world for 1954, with jeeps visit 25 countries outside the United States.
This first article appeared in the April 21, 1954, issue of the Austin American-Statesman and featured a CJ-3B fire jeep:
This second article appeared in the April 22, 1954, issue of the Austin American-Statesman and featured a CJ-3B climbing a vertical wall:
1956 Koenig Brochure for the DJ-3A Dispatcher
This was a surprising find. Bulletin 256 by Koenig touted add-ons for the DJ-3A. I can’t imagine many DJ-3A owners purchased a winch. I can’t think of any DJ-3As that I’ve seen with a body extension either.