1945-07-21-press-release-kit Research Archives

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July 19, 1945, Press Release A

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This press release was part of a package of press releases and photos from eBay. It’s appears to be a press kit of some kind. There are four press releases total, each varying in size. This 14-page version A is the largest.

What is “pulling stone boat”? Apparently, the post-war jeep could do that better than the war-jeep (page A-6).

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July 1945 Press Release B

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At five pages, this Press Release B from July 1945 is less than half the size of Press Release A.

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July 1945 Press Release C

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After the large size of press releases A & B, press release C is a modest 2 pages.

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July 1945 Press Release D

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This one-page press release focuses on the CJ-2A’s engine.

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July 1945 Press Release Photo #1

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As part of the 1945 Press Release packet, this image is included as photo #1 along with a caption.

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July 1945 Press Release E

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This brochure highlights the jeep’s ease of operation.

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July 1945 Press Release Photo #2

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This photo, marked as photo #2, shows a prototype CJ-2 at New Hudson. The jeep has a crated pig in the cargo area. The caption discuses the 4-in-1 nature of the jeep and lists different ways the jeep was expected to be utilized.

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July 1945 Press Release F

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This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.

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July 1945 Press Release Photo #3

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This photo, marked as photo #3, shows prototype CJ-2 X59 at New Hudson. The caption discuses the Ginsu-like qualities of the jeep on the farm: It can mow, disk, rake, trash and probably slice and dice with the right attachments.

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July 1945 Press Release Photo #4

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This photo, marked as photo #4, shows a prototype CJ-2 pulling a spring tooth cultivator.
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July 1945 Press Release Photo #5

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This photo, marked as photo #5, shows the versatility of the jeep by demonstrating how it can become a mobile spraying device.

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July 1945 Press Release Photo #6

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Photo #6 from the July 1945 Willys-Overland press kit is this iconic photo of a CJ-2 pulling a trailer full of hay.

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July 1945 Press Release Photo #7

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Photo #7 from the July 1945 Willys-Overland press kit shows a PTO powered mobile wood saw.

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July 1945 Press Release Photo #8

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Photo #8 from the July 1945 Willys-Overland press kit shows a PTO-powered post-hole digger.

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July 1945 Press Release Photo #9

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Photo #8 from the July 1945 Willys-Overland press kit has appeared widely.

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Jeep in back has no “X”. I think it is 39, otherwise could be 59.

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July 1945 Press Release Photo #10

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This was labeled press photo #10. Like the other press photos, this memorable family picnic photo with the jeep and camper appeared in multiple publications. The marking on the bumper is X32.

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July 1945 Press Release Photos #11 & #13

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Below you’ll find Press Release Photos #11 & #13. The seller did not have #12, so at this point I’m left to guess what #12 was. My best guess is that given #11 shows a half top and #13 shows no top, that #12 may have been an image that included some version of the full top.

Photo #11 shows the half or front top:

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Possible Photo #12:  These images were published in an article on the introduction of the jeep. The top photo is press photo #13, which adds weight to the bottom photo being #12:

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The original photo caption for the bottom photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with both tops up“.

Photo #13 shows the jeep without a top:

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Press Photo #14? Finally, there’s this photo which shows the windshield down. It could easily have been Photo #14 as it was taken in the same location, but I have no evidence such a photo was included in the press kit.

If this was actually included in the press kit at photo #14, the caption for the photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with the windshield down“.