Anyone have one of these FC-150 Demonstration Drive Salesforce contest brochures? I can’t remember where I saw/found these pics.
Advertising & Brochures Research Archives
April 1948? Newspaper-like Brochure
This “America’s Most Versatile Farm Tool” newspaper-like advertising piece (though printed on a heavier weight material than newsprint) is marked 484A250, which may mean it was published in April of 1948.
March 1947? Universal Jeep in Industry Brochure
I’ve had this brochure for years, but never got around to scanning it until now. It’s form 473A250, which might mean it was published in March of 1947. This brochure folds out horizontally with four panes.
These next two images show how the entire brochure folds out, front and back.
May 1950 “Made-to-Order for Sportsmen” Ad on eBay
This ad appeared in the May 1950 issue of Outdoor Life.
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“Outdoor Life 5/1950. Original magazine page. NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [8 1/2 x 11″+/-]. Two page ads noted. Occasional small edge splits not affecting image or type may be present.”
Newgren Field & Pasture Cultivator Brochure
This Newgren field and pasture cultivator brochure is form N-168. It is the last of this series of color Newgren brochures that came with the jeep equipment book.
1949 Newgren Parts Price List
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.
‘Jeep’ 4 Wheel Drive Wellington Lighter on eBay
Starting price for this ‘Jeep’ 4 Wheel Drive lighter is $75.
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“Great old lighter. From the estate of a longtime Toledo Jeep Employee.”
Newgren Bed Extender Brochure
1949 Jeepster Sales Tool Brochure for the Sales Force
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …
Newgren Pull-Type Tandem Disc Harrow Brochure
Portuguese Jeep Ads
I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.
These ads have some neat illustrative work.
Here are pics showing 1/4 of his collection of ads:
Newgren Hydro-Grader & Terracer Brochure
Newgren Bottom Moldboard Plow Brochures
The following three Newgren brochures have form numbers of N-161, N-162, and N-163. All three focus on different types of moldboard plows. This first brochure shows a plow that utilizes a General Purpose base.
This version of the plow uses a slat base.
This version of the plow uses a Forgy base.
Newgren Stabalizer Brochure
As I mentioned a couple days ago, I received some Newgren brochures as part of the Jeep Equipment book I received. The brochures are numbered between Form N-160 (below) through Form N-168, with only Form N-167 missing. I cannot see a reason for them to start at N-160, but they do. I also think that there were other brochures from this line of brochures that I do not have. I will published these brochures over the coming days.
This brochure indicate that the Newgren equipment is tailored for the Monroe Hydraulic Lift.
Risqué Matchbook Cover on eBay
Maury spotted this unusually risqué Matchbook cover from a dealer that sold jeeps and other vehicles.
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“Vintage Unstruck Matchbook cover :
KAISER WILLYS Station Wagons & Jeep Automobiles
KOUPAL’S MOTOR SALES 8640 S. Commercial Ave Chicago IL
” Open from 9 to 9 “
Spanish Matchbook w/ Jeep on it on eBay
There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).
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“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”
June 1948 Monroe Lift Brochure
Body Extensions For Early 1/4 Ton Jeeps
UPDATE II (01/22/2024): A puzzle has been solved. It was the Transport Motor Company that offered a full-width body extension that we’ve seen on several jeeps over the years.
This excerpt is from this document on Farmjeep.com: https://www.farmjeep.com/lifts/other-hydraulic-lifts/transport-motor-company-tmc-hydraulic-lift/
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UPDATE (09/13/2020): This DENCO body extension brochure appeared as part of the 10/01/1949 Second Supplement of the Willys-Overland Equipment Book brochures.
Interestingly, the 1948 First Supplement of brochures showed a Newgren collapsible body extension (see a few brochures down or click here) very similar (identical?) to this 1949 DENCO Body Extension brochure. Both extensions offer 7 cubic feet of space and note that a spare tire can be mounted to the side. They also both seem to have the same style of stabilizer bar that connects to the PTO bar. I wonder if Newgren sold this design to Denco in late 1948 or early 1949?
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UPDATE 04/28/2020: Someone in Georgia is selling newly built beds.
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Originally published in 2016: This may come as a surprise (not) that early jeeps weren’t known for their vast amounts of space. We’ve all seen military photos showing jeeps packed full of stuff, like this SAS desert fighter:
When the war ended and CJ-2As were introduced, a couple companies recognized the need for more room and solved the problem by creating add-on bed extensions (also known as bed extenders and body extensions). These bolted to the back and, usually, had supports that dropped to the PTO bar to help support the extra weight. Then, the tailgate was fixed to the very rear of the extension. The goal of this post is an effort to identify the different companies and their products.
As early as August and September of 1946, two different patents were filed, both by the same people.I have been unable to discover if that first patent model was ever built, but the second one has two sides that fold down similar to the Newgren (shown in #2).
Various Bed Extensions identified so far:
- Porter Reed Bed Extension: One of the earliest known bed extensions was produced by Porter & Reed. It was marked along with a half top, creating a truck out of a jeep.
- Newgren Bed Extensions: The Newgren Company also entered the bed extension field in the later 1940s with two different versions. The first was their standard bed extension:
The second model Newgren offered was a collapsable version.
- S & B Corporation’s Jeep Panel Body: About the same time Newgren and Porter & Reed introduced their extensions, the S & B Corporation made their own spin on adding more room by selling a kit that converted the jeep into a panel van.
- Koenig Bed Extensions: By 1955, Koenig had entered the market. Whether the company designed their own or bought out one of their competitors isn’t know (to me), but Koenig sold the extensions for at least a decade. This first ad is from 1955, the second from 1960, and the third from the mid-1960s.
Here is an example of a Koenig data plate:
- Wall & Borg Bed Extender: In the 1960s, a Lake Tahoe, California, company called Wahl & Borg introduced a unique bed extension. Rather than bolt on to the rear of the jeep, theirs slid out.
There have been a number of bed extensions that have resold over the last ten years on Craigslist and eBay, some attached to jeeps and some by themselves. I have found it difficult to distinguish between them, never having owned or seen that many up close. You can see all the ones documents thus far on eWillys: http://www.ewillys.com/tag/bed-extension/
Derek Redmond also has some excellent information on extensions over at the CJ-3B Page. https://cj3b.info/Tech/BodyExtension.html
A Little Jeep Goes A Long Way Poster $279
This “A LITTLE JEEP GOES A LONG WAY”, if you take care of it framed poster was spotted in an antique store. It’s priced at $279 and claimed by the seller to be a prototype poster. How the seller would know this isn’t clear to me, but it looks like a pretty good sized and unique item.
There’s no size listed (and it might already be gone), but I’d estimate the size at about 30″ wide by 24″ tall (if the peg board holes are 1″ apart).
https://www.facebook.com/groups/1641202336209808/permalink/2543053809357985
June 1951 Salesbuilder Magazine
This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.
There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.
1950’s Special Equipment Booklet on eBay
Seller is accepting offers on this late 1950’s Special Equipment booklet.
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“5 1/2 X 8 1/2 inch booklet. All pages shown, soiling and wear to covers, inside pretty clean.”
February 1944 Ad for the “Original Jeep” on eBay
As late as 1944, as this ad demonstrates, the Minneapolis-Moline Power Implement Company argued that they had developed the original “Jeep”. But, it’s clear that they lost that battle entirely.
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“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11 1/4″ x 8 1/4″. This is Not a Photocopy or reproduction.”
Western Jeep Ride at Santa Claus Land in Indiana
UPDATE II: Was this called a Western Jeep rid because it used the Western toy Jeeps?
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Originally posted in 2013: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’ These were very common rides at one time. This ride was also known as the Jeep-a-round.
“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”
11 Willys jeep Brochures **SOLD**
UPDATE: **SOLD** Was on eBay.
This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.
“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”
Feb 1955 Wagon Ad on eBay
This is another wagon-focused ad targeting females, as it was published in Better Homes and Gardens in February of 1955.