Advertising & Brochures Research Archives

advertising and brochures

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Salesman Selection ‘Tips’ from 1951

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is listed as a Willys Overland Document, but appears to come from the Studebaker Management Institute.  Either way, it’s a pretty interesting read.  The document has 8 pages total.

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1941 Article from Field Ford on the Ford Pygmy on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine This site contains affiliate links for which I may be compensated.

From the Magazine “Field Ford” comes a rare article about the Ford Pygmy Prototype.  The article projects that 30,000 of these 4-4s might be used eventually.

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1962 Hatari Sale Brochure with John Wayne **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Here’s an unusual brochure that highlights a variety of jeeps used in the movie Hatari starring John Wayne.

“Original 1962 Jeep advertising brochure based on the film Hatari with John Wayne. The brochure measures 8.5 x 22” when unfolded. It has a series of photos from the Hatari film, including some nice shots of John Wayne. The text describes 4 different Jeep models that are pictured and that were used in the film. It includes lines like “What a combination: rugged John Wayne and powerful Jeep vehicles.” This 50 year old Jeep brochure has the original address label on it but is still in excellent condition.”

Here are other images from the sale of a Hatari brochure in October of 2019:

1962-03-danger-handle-with-care-john-wayne-hatari-brochure1 1962-03-danger-handle-with-care-john-wayne-hatari-brochure2 1962-03-danger-handle-with-care-john-wayne-hatari-brochure3 1962-03-danger-handle-with-care-john-wayne-hatari-brochure4

 
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1955 Canfield Wrecker Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** These brochures were on eBay in 2012.

Here’s a canfield wrecker brochure for a truck.

 
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1966 Canfield Overload Spring Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** This was on eBay.

Here’s an example of overload springs sold in 1966 by Canfield. This includes a price list.

 
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More Traveller Wagon Information

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

Dan forwarded be this Traveller information, which has proved helpful for me.  Dan also took some a picture of Paul Berry’s 2WD Traveller, which you can see here (you can see all the pictures here, but you’ll need to scroll 2/3s of the way down the page).

 
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Wikomi Stockland Hydro-Blade & Scoop Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure has room for both the Hyrdo-Blade and Hydro-Scoop attachments.  It’s unclear to me just how many were used on the back of a jeep though.

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1953 Post Cereal Card #4 Pat Brady and His Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Post Cereals had a set of Hopalong Cassidy cards in 1951 and Roy Rogers cards in 1952 and 1953.  The only card that included a jeep appears to have been Card #4 of the 1953 set, which shows Pat Brady and His Jeep.

 
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1942 W.S. America At War Card No 548 on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Here’s a prototypeish jeep depicted amidst a battle with Japanese soldiers.  I looked for other jeep related cards among the series, but I could only find a handful of other cards.

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1955 Greenline Moldboard Plows on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

More optional equipment for your farm jeep.

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Jeep-A-Trench Prices and Models List

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Was on eBay. **SOLD**

There were many variations of Auburn’s Jeep-A-Trench. This list shows pricing, width, and depth options.

 
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Parkway Conversion Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

One of the arguments for the Parkway conversion is that the delivery wagon “can now be registered as a suburban vehicle, which grants it access to boulevards and other zoned sections where commercial vehicles are not allowed.”

Anyone know how restrictive this zoning was?

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1961 Howe Fire Apparatus Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles • TAGS: This site contains affiliate links for which I may be compensated.

Lots of specifications listed, as well as additional equipment options.

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1960 CJ-5 Full Cab Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I thought this was a nice followup to the jeep for auction above.

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1955 Roper Post Hole Digger Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The required items to run one of these post hole diggers required an investment in PTO equipment (see the second image).

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1954 Nissan 4W60 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, International, Nissan, Other 4x4s This site contains affiliate links for which I may be compensated.

Here’s a rare brochure.

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Service Station Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

Here’s a brochure targeted at Service Stations.  It is 8.5 x 3.5 Folded , 17 x 10.5 Unfolded.

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Letter about Woodie Tops by Station Wagons, Inc

• CATEGORIES: Advertising & Brochures, Features, Magazine, Wood bodies • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay

Here’s a rare letter that advertises woodie kits from Station Wagons, Inc, for CJ-2A and MB/GPW models.  This 2 page letter shows both a full and a half cab.  Below the two page letter is an example of an ad that appeared in Popular Mechanics.

Popular Mechanics Ad from the January 1948 issue of Popular Mechanics, pg 266.  This ad appeared in the February 1948 issue as well. I haven’t done a full accounting to determine how many other issues had the ad.

1948-february-popular-mechanics-wood-tops

 
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1947 Brochure of CJ-2As and Planes on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles, Magazine This site contains affiliate links for which I may be compensated.

Here’s an add from the 1947 issue of Time Magazine showing two different jeeps involved with airplanes.  There is a reference to National Skyway Freight Corp and the “Flying Tigers”.

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Gorman-Rupp Irrigation Pump Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Here’s an unusual jeep attachment.  Anyone ever see one in person?

 
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Dorsey Rotary Cutter Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s a rare brochure for a Dorsey Rotary Cutter.

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Go-For-Digger Trencher Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE:  **SOLD** Was on eBay.

Here’s another type of trencher.  Go-For-Digger also made  also made back hoes (see bottom image).

“N.O.S. & O.E.M., KAISER, JEEP, CJ5 UNIVERSAL, “GO-FOR-DIGGER”, “TRENCHER”,
SALES AD-(2-SIDED & COLORED, ON BOTH SIDES)-BROCHURE. KAISER JEEP OFFERED: SPECIAL EQUIPMENT, ATTACHMENT OPTIONS, FOR KAISER JEEP CJ5 UNIVERSAL’S.”

Here is an example of the go-for-digger backhoe:

 
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Ira Fryer Associate Jeep Dealer

• CATEGORIES: Advertising & Brochures, Features, Reader Stories • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: David Silberman has filled in some gaps from a story told by Jacques yesterday.

David writes, “Ira Fryer was an associate dealer, did not have a franchise. He was located at 714 Walnut Street in Reading. During the mid to late 50’s into the early 60’s he also sold Simca and Goliath cars. They knew their product, had a good service department and an excellent parts department. Mr. Fryer wore a shop coat while at work, something you don’t see now.

His son, Robert, also worked there. They had a 1940 Willys pickup and a 3-wheel Harley Davidson for the parts/service department. They went out when Hettinger Brothers got the franchise. The building was torn down to make way for a parking garage.

I seem to remember that he also sold Renault Dauphine at the time. It was an old fashioned garage, showroom in front, passage to the rear along side of the showroom. Mack, the parts guy, rode a motorcycle.

Hettinger Brothers got the franchise and Mr. Fryer disappeared from the scene when the building was torn down to make room for a parking garage. I think that was in 1965.

Hettinger Brothers didn’t last long as the Jeep dealer, as they had the Chrysler/Plymouth dealership and didn’t push the Jeep line. J.F. Kohler ended up with the dealership in 1963, and had it until the Renault fiasco of the early 80’s, at which time many of the dealers turned in their franchises due to the actions of the company.

An interesting side note on Hettinger Brothers. They had the Chrysler/Plymouth dealership for many years, and when the building was demolished they didn’t even take the time to remove the old parts inventory from the basement.”

 
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1955 Warn Hub Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Warn brochure from 1955 highlights the differences between automatic and semi-automatic hubs.  I didn’t know there were such things as the automatic hub.

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Alexander Bush and Bog Harrow Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is a neat little little brochure for the Alexander Bush and Bog Harrow Brochure.

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