This is listed as a Willys Overland Document, but appears to come from the Studebaker Management Institute. Either way, it’s a pretty interesting read. The document has 8 pages total.
Advertising & Brochures Research Archives
1941 Article from Field Ford on the Ford Pygmy on eBay
From the Magazine “Field Ford” comes a rare article about the Ford Pygmy Prototype. The article projects that 30,000 of these 4-4s might be used eventually.
1962 Hatari Sale Brochure with John Wayne **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s an unusual brochure that highlights a variety of jeeps used in the movie Hatari starring John Wayne.
“Original 1962 Jeep advertising brochure based on the film Hatari with John Wayne. The brochure measures 8.5 x 22” when unfolded. It has a series of photos from the Hatari film, including some nice shots of John Wayne. The text describes 4 different Jeep models that are pictured and that were used in the film. It includes lines like “What a combination: rugged John Wayne and powerful Jeep vehicles.” This 50 year old Jeep brochure has the original address label on it but is still in excellent condition.”
Here are other images from the sale of a Hatari brochure in October of 2019:
1955 Canfield Wrecker Brochure **SOLD**
UPDATE: **SOLD** These brochures were on eBay in 2012.
Here’s a canfield wrecker brochure for a truck.
1966 Canfield Overload Spring Brochure **SOLD**
UPDATE: **SOLD** This was on eBay.
Here’s an example of overload springs sold in 1966 by Canfield. This includes a price list.
More Traveller Wagon Information
Dan forwarded be this Traveller information, which has proved helpful for me. Dan also took some a picture of Paul Berry’s 2WD Traveller, which you can see here (you can see all the pictures here, but you’ll need to scroll 2/3s of the way down the page).
Wikomi Stockland Hydro-Blade & Scoop Brochure on eBay
This brochure has room for both the Hyrdo-Blade and Hydro-Scoop attachments. It’s unclear to me just how many were used on the back of a jeep though.
1953 Post Cereal Card #4 Pat Brady and His Jeep
UPDATE: **SOLD** Was on eBay.
Post Cereals had a set of Hopalong Cassidy cards in 1951 and Roy Rogers cards in 1952 and 1953. The only card that included a jeep appears to have been Card #4 of the 1953 set, which shows Pat Brady and His Jeep.
1942 W.S. America At War Card No 548 on eBay
Here’s a prototypeish jeep depicted amidst a battle with Japanese soldiers. I looked for other jeep related cards among the series, but I could only find a handful of other cards.
1955 Greenline Moldboard Plows on eBay
Jeep-A-Trench Prices and Models List
UPDATE: Was on eBay. **SOLD**
There were many variations of Auburn’s Jeep-A-Trench. This list shows pricing, width, and depth options.
Parkway Conversion Brochure on eBay
One of the arguments for the Parkway conversion is that the delivery wagon “can now be registered as a suburban vehicle, which grants it access to boulevards and other zoned sections where commercial vehicles are not allowed.”
Anyone know how restrictive this zoning was?
1961 Howe Fire Apparatus Brochure on eBay
Lots of specifications listed, as well as additional equipment options.
1960 CJ-5 Full Cab Brochure on eBay
1955 Roper Post Hole Digger Brochure **SOLD**
The required items to run one of these post hole diggers required an investment in PTO equipment (see the second image).
1954 Nissan 4W60 Brochure on eBay
Service Station Brochure on eBay
Here’s a brochure targeted at Service Stations. It is 8.5 x 3.5 Folded , 17 x 10.5 Unfolded.
Letter about Woodie Tops by Station Wagons, Inc
UPDATE: **SOLD** Was on eBay
Here’s a rare letter that advertises woodie kits from Station Wagons, Inc, for CJ-2A and MB/GPW models. This 2 page letter shows both a full and a half cab. Below the two page letter is an example of an ad that appeared in Popular Mechanics.
Popular Mechanics Ad from the January 1948 issue of Popular Mechanics, pg 266. This ad appeared in the February 1948 issue as well. I haven’t done a full accounting to determine how many other issues had the ad.
1947 Brochure of CJ-2As and Planes on eBay
Here’s an add from the 1947 issue of Time Magazine showing two different jeeps involved with airplanes. There is a reference to National Skyway Freight Corp and the “Flying Tigers”.
Gorman-Rupp Irrigation Pump Brochure
Dorsey Rotary Cutter Brochure on eBay
Go-For-Digger Trencher Brochure
UPDATE: **SOLD** Was on eBay.
Here’s another type of trencher. Go-For-Digger also made also made back hoes (see bottom image).
“N.O.S. & O.E.M., KAISER, JEEP, CJ5 UNIVERSAL, “GO-FOR-DIGGER”, “TRENCHER”,
SALES AD-(2-SIDED & COLORED, ON BOTH SIDES)-BROCHURE. KAISER JEEP OFFERED: SPECIAL EQUIPMENT, ATTACHMENT OPTIONS, FOR KAISER JEEP CJ5 UNIVERSAL’S.”
Here is an example of the go-for-digger backhoe:
Ira Fryer Associate Jeep Dealer
UPDATE: David Silberman has filled in some gaps from a story told by Jacques yesterday.
David writes, “Ira Fryer was an associate dealer, did not have a franchise. He was located at 714 Walnut Street in Reading. During the mid to late 50’s into the early 60’s he also sold Simca and Goliath cars. They knew their product, had a good service department and an excellent parts department. Mr. Fryer wore a shop coat while at work, something you don’t see now.
His son, Robert, also worked there. They had a 1940 Willys pickup and a 3-wheel Harley Davidson for the parts/service department. They went out when Hettinger Brothers got the franchise. The building was torn down to make way for a parking garage.
I seem to remember that he also sold Renault Dauphine at the time. It was an old fashioned garage, showroom in front, passage to the rear along side of the showroom. Mack, the parts guy, rode a motorcycle.
Hettinger Brothers got the franchise and Mr. Fryer disappeared from the scene when the building was torn down to make room for a parking garage. I think that was in 1965.
Hettinger Brothers didn’t last long as the Jeep dealer, as they had the Chrysler/Plymouth dealership and didn’t push the Jeep line. J.F. Kohler ended up with the dealership in 1963, and had it until the Renault fiasco of the early 80’s, at which time many of the dealers turned in their franchises due to the actions of the company.
An interesting side note on Hettinger Brothers. They had the Chrysler/Plymouth dealership for many years, and when the building was demolished they didn’t even take the time to remove the old parts inventory from the basement.”
1955 Warn Hub Brochure on eBay
This Warn brochure from 1955 highlights the differences between automatic and semi-automatic hubs. I didn’t know there were such things as the automatic hub.
Alexander Bush and Bog Harrow Brochure
This is a neat little little brochure for the Alexander Bush and Bog Harrow Brochure.