It sounds like a unique vehicle; I don’t know much about the history of these.
http://www.jeeptruck.com/mjs/sale18/adm469/adm469.html
“This is one rare and special 4×4. This early production Gladiator is still tagged as a “Willys” not “Kaiser”. It also is equipped with the coveted “Thriftside” bed and small rear window. It is titled as a ’64 but believed to be a ’63 model.
The truck was part of the California AAA Auto Club fleet. It was not used as a tow truck, but as a service vehicle when someone needed some gas, a jump start, or a push. I was told that these AAA Jeeps were used to pull the Rose Parade floats.
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