This brochure was published in June 1960.
Advertising & Brochures Research Archives
1952 4 Wheel Drive Booklet
UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.
I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.
1954 Utility Ambulance Brochures
The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.
There are small differences between the two brochures on both the front and back pages. The interior pages are the same.
Form SX-230-4:
1954 4WD Ambulance Brochures
The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.
There are small differences between the brochures on three of the four pages.
Form SX-228-4:
CJ-2A Brochure & Price List on eBay
Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.
Baldwin ‘Jeep’ Loader Brochure
This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.
Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:
1954 Sedan Delivery Brochure
This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:
Domestic version of brochure, Form W-227-5 (images from eBay):
1955 Station Wagon Brochure
1955 Station Wagon brochure form W-221-5 (see W-221-4, predecessor to this brochure):
1955 Jeep Vehicles and Equipment Cut Costs Brochure
This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.
1954 No Matter What You Grow for Profit Brochure
1947 Jeep Or Tractor Brochure
Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).
Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)
Willys Courtesy Sign New Jersey $675
I’m not sure how much these signs run these days.
https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html
“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”
1954 CJ-5 Fire Engine Brochure
December 1954 Kaiser Willys Booster News
1954 1-Ton Truck Brochure
UPDATE: The early version of this brochure (form SD-203-4) can be found here.
This form W-203-5 was part of the 1954 family of brochures.
1954 Cargo Personnel Carrier Brochure
1954 Willys Overland 4-Wheel-Drive Brochure
This 24 page brochure, W-1772, is a little large for my scanner, so I’d put off scanning it. A few days ago I was investigating various large format scanning strategies (bigger than 12″x9″). Below is a test of some free IOS software from Evernote. It’s not perfect, but it sure was quick and I could see using this software when going over old documents at a library, stuff where time is more important than performance.
I might also try one of those new overhead. portable book scanners, though some of these require your computer to provide Admin access, which is a little suspicious (especially since a couple users noted that the unit was causing communications to occur to China).
Anyway, once I get a large format scanner, I’ll get some better scans of this one.
1945 Willys Jeep Newspaper West Brookfield, MA $25
Not in perfect shape, but a reasonable price.
https://www.facebook.com/marketplace/item/799775637112471/
“Rare hard to find mailer newspaper to advertise the first CJ.”
The 1954 KW Logo
INTEGRATING KAISER MOTORS WITH WILLYS MOTORS:
As mentioned in the 1955 testimony by Edgar Kaiser, initially when Kaiser purchased the Willys-Overlands assets, Kaiser Industries operated it as a separate automotive company called Willys Motors, an entity distinct from the other automotive company Kaiser Motors. Part of the reason for this was that both organizations had separate plants, Kaiser in Michigan (at Willow Run) and Willys in Toledo, and separate sales and distribution systems.
Step one of the integration was to blend the sales and marketing teams of Kaiser and Willys. Later, in early 1954, the Willow plant was shut down and manufacturing was moved to Toledo. By early 1955, most of the integration of Kaiser Motors into Willys Motors had been complete (I don’t know if Kaiser motors existed after that).
As a part of the integration strategy, and perhaps to bring cars, jeeps and truck under one umbrella logo, the marketing team introduced the Kaiser Willys name and the KW logo. These appear on a variety of brochures and documents from 1954, but pretty much disappear by early 1955. Here’s an example of the sales and dealers’ newspaper, the Kaiser Willys News. It features both the logo and the dual name:
But by early 1955, this KW and Kaiser disappears, replaced by just Willys and the W logo:
Maury found this good example of Kaiser Willys coupled with the KW on a service manual. It also labels the sales division as the Kaiser Willys Sales Division.
In terms of brochures, here’s an early 1954 version of a CJ-3B brochure with the KW:
Here are the later 1954 versions of this same brochure, with the one on the left intended for the Willys-Overland Export Company, while the one on the right was marketed by the Willys Motors, Inc. Gone is KW and Kaiser Willys, though Willys and the W-O logo reappear on the Export brochure:
Here’s another somewhat common brochure that I hadn’t dated until yesterday. That’s because it didn’t register with me that this brochure has both a KW logo and a KW-form number (KW-1706). It’s the Farm Power Brochure that extolled the virtues of four wheel drive and it’s practicality on the farm. I’ll just show the first and last images here. The full brochure can be seen in the post below.
There are quite a few examples of the KW and Kaiser Willys logos on documents. However, by 1955, those logos were mostly removed in favor of ‘Jeep’ and Willys.
Tomorrow, we’ll visit the initial attempts to harmonize sales brochures across models.
1948 A Report On Jeep in Conservation on eBay
UPDATE: Here’s another version of the 24-page “A Report on The Universal Jeep in Conservation” available on eBay. You can view all the pages of the report here. It’s priced at $29.95.
Early 1950s: The W Logo
(This is an extension of the hubcap post above, but also covers how the angular W was used in other ways)
In 1952, Willys-Overland introduced the Aero line of cars. They sported a new hubcap that featured only the W, along with a W on the front of the car and Willys script along the side.
The hubcap would be used throughout the Aero car line for the next four years.
The 1952 Mechanic’s Manual below shows how the W logo was used on covers.
This page is from a 1952 owner’s manual; it demonstrates that the Willys-Overland Export Company had already been formed by 1952, so it was a pre-Kaiser creation.
Here’s a good shot of the angular W on the grille on they 1952 Aero Ace. Note the Willys script logo along the passenger side fender.
In 1954, I’m sure just to make my life documenting hubcap history more difficult, Willys introduced a new hubcap with a circle around the W on the Willys Aero Ace. What other models may have sported this hubcap I couldn’t say:
Also, in 1954, Willys offered a dual concentric circle hubcap, a design used later on the Surreys (Galas) starting in 1959. However, these were all red. The one below looks like it could have been an aero cap:
In 1955, Willys Motors introduced the Willys Bermuda, which sported a brand new hubcap design:
The Aero cars were discontinued in 1955, with some (or all) tooling eventually shipped to Brazil. The angular W logo would mostly disappear after 1955, but a few ripples remained. For example, the plain W re-appeared on the DJ-3A hub caps starting in 1956,
Sometime after 1959, with the introduction of the DJ-3A Surreys (and Gala’s for export), Willys re-introduced the concentric circle W hubcap design:
I doubt that this is a complete list of Willys-related hubcaps or of the angular W, so I welcome corrections for those that know more about this than I do!
Late 1950s Meyer Snow Plow Brochure on eBay
This 32-page snow plow manual includes a variety of jeep-related photos.
View all the information on eBay
“Here I have an Excellent Condition 32-Page Brochure
MEYER SNOW PLOWS SNOW PLOWING MANUAL
Measures about 8 ½ x 5 ½ inches
Near Mint condition except it has 2 holes punched to fit in a ring notebook
Has some great photos inside of 1950s vehicles
including several Willys Jeeps”
Arps’ Blackhawk Snow Plow
UPDATE: This post from 2013 originally consisted of a brochure from eBay, but for this update I’ve added some additional brochures and Tom’s video showing how he uses the Blackhawk snow plow in Northern Wisconsin. The Arps Corportation manufactured these plows out of New Holstein, Wisconsin. Near the end of the video he shows how he mounts the plow and manual adjusts the angle using a chain.
Prices as of 1948:
Other material:
Mid-1950s Willys Motors ‘Jeep’ Specialized Equipment Binder on eBay
Unfortunately, this got wet. Starting bid is $149.99. Or you can have two different binders for $300 off of Facebook (again, both water damaged) (Located at Front Royal, VA).
View all the information on ebay
“Jeep Specialized Vehicles & Equipment Catalog 1950s Binder Ambulance Fire Engine. Was wet at one time so most pages are wrinkled but none are stuck together. The binder is solid no mold. The white stuff is from another book that was on it when it got wet. Its completely dry and ready to be used.”
1955 Service Station “Mr. Service” Mailer
This was mailed to the Anderson Willys Company in Portland, Oregon, at some point. This is one of the 1955 mailing pieces as part of the Kaiser Willys advertising push. It was one of several targets mailers produced for dealers.
Service Station (Mr. Service) 1955 mailer: