This “Power for the Job” ad was published in the Evening Star on May 19, 1948.
Advertising & Brochures Research Archives
1965 JA3/JA2/JA-3BC Argentina Jeep Brochures
UPDATE II: This brochure is reminiscent of the Argentina jeep pickup, though this one looks much more CJ-5ish. This is currently on eBay.
UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.
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(Original Post 02/02/2015) This is a single page unfolding brochure.
“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”
1947 Fleming Newspaper Ads for the CJ-2A
During 1947, the Fleming Company pad for some newspaper advertising. Two of their jeep ads are show below.
In April of 1947 the Fleming Company paid for this “Speed up Work” ad in the Sunday Star-News.
Later that year, this ad appeared in the August 24, 1947, issue of the Sunday Star-News in Wilmington, N.C, paid for by the Fleming Company.
Key Chain Leather Fob w/ Willys Jeep Branding on eBay
This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.
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“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”
1947 “Seeing’s Believing” Ad
This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.
1946 Ad for the “Willys Mighty Farm Jeep”
This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.
From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:
1967 Monarch Back Blade Brochure on eBay
Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.
Meyer Snow Plow on FC-150 Brochure
UPDATE: **SOLD** Was on eBay.
I don’t think I’ve run across this brochure before.
“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).
Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”
M-B Sweeper for Willys Jeep Brochure on eBay
The jeeps’ PTO powered this sweeper.
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“Original non color sales sheet , 8.5 x 11 , printed both sides , has many small pieces of tape at tears at edge , has 2 horizontal folds , 3 file holes at edge , wrinkling at edges , some soiling”
7 Willys Wagon Brochures $49.99 (eBay)
It’s not a good price for these seven brochures.
“Original Willy’s (Jeep) Station Wagon Brochures. Group / Lot of 7 brochures. Various years and models from the 1950’s. Good Condition. Covers, edges show some wear, stamps, small writing.”
Lighted Jeep Sign FC & CJ-5 **SOLD**
UPDATE: **SOLD** Was on eBay.
Great sign.
“For your consideration selling with no reserve.. Used previously displayed 38×12 inch Jeep sign. Sign face is in excellent shape has only minor defects in the silk screen which may be visable in the pictures…Light source is a florescent bulb that runs off regular 110 voltage via 2 prong plug. Has a metal frame and wooden backing. Selling at no reserve. won’t be disappointed. Ships priority insured.”
1947 Willys Dealership Postcard in Albuquerque on eBay
Neat old postcard. Seller has multiple postcards. Includes images of an early wagon and a CJ-2A.
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“Print. ca 1947. Albuquerque, NM. Tovrea Equipment Co., Willys Jeep Dealership.”
1949 Jeep Station Wagon Ad on eBay
I don’t think I’ve documented this ad. I can’t remember seeing one that included a photo/illustration of just the body (lower right corner).
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“Vintage 1949 Magazine Ad For Jeep
A Full Page Ad for Jeep, “The Jeep Station Wagon – a roomy, comfortable passenger car and a practical utility vehicle for family and business errands.” The backside is an article with picture. Also included are pages with articles and an Ad for “Volt Athletic Equipment”.
The Ad measures approximately 13 1/2″ x 10 1/2″. It is in good vintage condition with discoloration due to age. The Ad is kept in a clear plastic bag with cardboard so it doesn’t get bent.”
Jeep Truck Cargo-Personnel Carrier Brochures on eBay
UPDATE II: It appears there were two models of the Cargo-Personnel Carrier. One brochure shows that the Willys-Overland Export Company was the only entity offering this no-door Cargo-Personnel Carrier internationally (no mention of “Willys Motors” on the end of the last page of the brochure, but the bottom brochure’s last page shows both names). Here are the brochures’ cover pages side by side:
Both are currently listed on eBay. Here’s the first:
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UPDATE: This is a complete Willys Cargo-Personnel Carrier brochure.
1948 Ad for the Jeep Station Sedan
This advertisement for Willys-Overland’s newest ‘Jeep’ Station Sedan was published April 18, 1948, in the Sunday Star.
The ‘Jeep’ Caravan Ad from 1947
This ad for a ‘Jeep’ Caravan was published in The Wilmington Morning Star on November 04, 1947.
1947 ‘One Versatile Vehicle for 1001 Jobs’ Ad
This ‘One Versatile Vehicle for 1001 Jobs’ ad was published in the March 28, 1947, issue of the Wilmington Morning Star.
1943 American Car Company Ad
This May 23, 1943, American Car Company Ad was published in the Evening Star, out of Washington, D. C.. Given Bantam lost the production contract in 1941, it seems an unusual ad, especially many folks probably hadn’t heard of nor seen a Bantam vehicle.
1959 IKA Wagon Brochure on eBay
The price has been dropped to $11.25 (plus $4.95 shipping) for this 4-page brochure.
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“1959 Willys Jeep Estanciera Sales Brochure & Specifications In Spanish Text.
The inside pages have several illustrations of the Jeep doing various jobs.
The back page has a list of specifications.
Pages: 4
Details: W 8.5 x H 11 x D 0.1”
1950? Parts Department Brochure on eBay
This is an odd brochure. It’s titled, “Let’s Keep Them Running”. The front page has some of the poorer illustrated trucks and wagons. All the vehicles look a little off in terms of size and styling.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , shows and describes the parts dept. and including merchandising information with photos .”
1950? Willys Overland Service Brochure on eBay
Here’s another unusual brochure. It’s titled, “What Good Service Can Mean”. It includes an questionnaire, which is at the end of the list of images.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows and describes Willys service department”
The Quiz:
1950 Salesman Brochure & Quiz on eBay
The title of this brochure is “The Other Side of the Picture”. The document is design for Willys Overland Salesman. There’s a quiz at the end of the brochure.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc”
1958 Truck Brochure on eBay
UPDATE: This is form D DM-5 for trucks.
“1958 Original Jeep Pickup Truck mailer sales brochure folder.
All of the pages are shown in the photographs. The photos are of the exact item you will receive.
Measures 5.5 x 8.5 inches and folds out to 2 times the cover size.
Print Code: Form No. D DM-5
I only charge shipping for one item on multiple item purchases. Please see my eBay store for additional items. Add all of the items to your shopping cart then click on combine shipping for the discount or request a total before paying and I will adjust the shipping charges and send you an invoice.”
1959 Harney Peak South Dakota Jeep Trip Brochure
UPDATE: I’ve been looking for one of these since I first saw one on eBay in 2013. I scored one earlier this month on eBay. Along with it came the post card below.
1947 ‘Jeep’ Greenkeeper’s Best Friend Ad on eBay
Not many of these ads left.
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“HIS IS A COLOR ORIGINAL 1947 MAGAZINE AD FOR THE JEEP-WILLYS OVERLAND MOTORS THE GREENKEEPER’S BEST FRIEND IS THE UNIVERSAL JEEP….IT IS IN EXCELLENT CONDITION,MEASURING 8″ X 11″..POSTAGE ON 1 ITEM IS THE SAME PRICE AS FOR 1000….PLEASE VIST MY E-BAY STORE….NOSTALGIA AIRWAYS…..”