This November 1962 brochure featured the CJ-6.

UPDATE: **SOLD** Was on eBay.

Steve spotted this unusual folder.

“Vintage Jeep Willys Kelly Manufacturing Warn Kayline hard top binder catalog. 100% original. Brochure was inside of binder but does not have holes in it. Was found in old dealership. International buyers need to process orders through the Ebay Global Shipping program.”

The center piece on this August 1959 brochure was turned into a post (I’ve run out of all my copies).

This is a different brochure.

“This awesome little brochure was printed for Kenosha Jeep, Kenosha, Wisconsin, advertising the Jeepster and Jeepster Commando. I am not sure what year this was for, but assume 1960’s. It measures approximately 5″ x 3.5″ folded. See photos for condition.”

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I picked this up a few weeks ago.

I just don’t get this 1960 crossing selling ad strategy.

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This June 1964 brochure shows off both the standard CJ-5 and the Tux Park. I thought the wide array of tops and colors available was interesting.

These photos came from a 1955 jeep family brochure introducing the CJ-5. What’s curious is that several photos show the shackles on the front springs located at the front (see the “mail carrier” photo). As most know, the earliest CJ-5s had shackles in the rear. So, I’m wondering if the CJ-5s in these photos were bodies put on CJ-3B chassis or whether they were prototype chassis.

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This jeep family foldout brochure from April 1962  is titled “a Dozen Cousins”. 

Here’s an unusual piece. I’ve reversed the first photo so that it is easier to read.

“Up for auction is a RARE ANTIQUE WILLYS-OVERLAND MOTORS STATION WAGON SWEEPSTAKES ORIG CAST MOLD for what appears some sort of folding keychain. Nice reverse image! THIS IS BEYOND HEAVY! Weighing roughly 8-9 lbs.
Measurements: 5″ x 2.75″ x 2.75″ ”

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A Willys Jeep Mailer from the mid 1950s for a Mobile Arc unit from General Electric.

“This mailer measures about 8 ½ x 11 inches.
This ad features:
Power Producing Equipment for 4-Wheel-Drive Jeep Vehicles
* Mobile Arc Welders
* Mobile Air Compressors

The return Post Card is still attached!
This was tri-folded but it will ship flat in a protective sleeve and backing board.”

This Spicer Ad appeared in the July-August 1944 issue of Army Ordnance. Looks like a Slat Grille is coming over the hill at the top of the ad.

UPDATE: **SOLD** Was on eBay.

Here’s an unusual brochure. Note the Desliu tie-in, too.

“Very unusual mailer here! 1963 Jeep sales mailer from Streater Buick, Jeep Division, Lakeland, Florida. Features the Wagoneer, Gladiator, Universal & FC-170 models. Also advertises the new hour long tv show produced by Desilu productions, “The Greatest Show On Earth” appearing on ABC television about the Ringling Bros Barnum & Bailey Circus. The show uses Jeep vehicles and hence the tie in.”

These two brochures, one from Koenig and one from Ramsey, show two early platforms for installing a rear PTO winch. These brochures were part of a 1947 Willys Overland equipment book.

Ramsey Winch Manufacturing Brochure:

Koenig Iron Works Brochure:

Ti’s the hunting season …

UPDATE: **SOLD** Was on eBay.

Another four-page news piece directed at salespeople.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”

The entire frontside:

The entire backside:

This rotary broom by Newgren was published in the 1948 Willys-Overland Equipment Book. It was the only sweeper included in the book. The cost was $725.