Advertising & Brochures Research Archives

advertising and brochures

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FC Ad from Canada eBay

• CATEGORIES: Advertising & Brochures, FC150-FC170-M677 This site contains affiliate links for which I may be compensated.

UPDATE:  Check out the Spanish version of this over at the FCCONNECTION.

Glen forwarded this Ad from eBay.

“ORIGINAL 1961 JEEP WILLYS TRUCK CANADA 4 WHEEL DRIVE CAR AD 103 IN WHEELBASE. Ad measures 13.75″ x 10″ approximately. Ad is in very good condition.”

http://www.ebay.com/itm/1961-JEEP-WILLYS-TRUCK-CANADA-4-WHEEL-DRIVE-CAR-AD-103-WHEELBASE-/180770426473?pt=LH_DefaultDomain_2&hash=item2a16c1ce69

 
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Willys Truck Options

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

It seems to be a Willys/Jeep Truck and Wagon day.  So, let’s start with this old brochure Glenn forwarded to me.  I’d like to see a brochure that shows all 50 options referenced in the brochure.  Note this is a brochure put out by Willys of Canada.

 
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A Couple more Ads in Spanish

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here are more ads similar to yesterday’s post.

 
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Collection of Jeep Ads in Spanish **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE:  **SOLD**

A Mexican collector of Jeep Ads in Spanish wants to sell his collection.  Here are two examples of what he has. If anyone is interested, contact me (d@ewillys.com) and I’ll provide his contact info.

According to the seller, he has “a very complete ads collection of about 40 Jeep Willys to Cj7 jeeps, also Willys Wagon and wagoneer and Pickup Jeeps”

 
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Black Diamond Auto Parts Sign Black Diamond, Wa

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

On the way back from picking up the new top for Biscuit a couple of weeks ago, Karson and I took the scenic route back to Renton and passed through Black Diamond (a very small town).  We pulled into a local mini mart and as I exited the car I looked up to see this old sign, still standing.  It is a very tall sign and I did my best to get as close as I could, but my phone’s camera just didn’t do a great job.  However, if you could see it clearly you would see what appears to be a CJ-3A on the left side.


 
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In N Out Burger Stickers

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

A while a go Brian discovered that the west coast In N Out Burger chain of burger restaurants had stickers with an old jeep on it.  It took him a while to find a 2nd sicker which he could scan.  So, here it is down below.

In N Out Burgers are one of my favorite places, as they have fresh fries and reasonably sized, great burgers. And, if you are in the ‘know’, you know you can order several items not shown on the in-store menus, but are shown on the internet.  For example, try your burger “Animal Style” the next time you are there.

 
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Vintage Ad Browser

• CATEGORIES: Advertising & Brochures, Comics, Features This site contains affiliate links for which I may be compensated.

Roberto spotted this interesting Ad Browser site.  You can check out a variety of Jeep/Willys ads by clicking here.

According to the website, “Vintage Ad Browser was created in 2009/2010 and released in 2010, by Philipp Lenssen from Germany, currently living in China. This site aims to collect vintage ads from a variety of sources, including comic books, CD-Roms, websites, APIs, your submissions, book, magazine & comic book scans, and more. At the moment, this site contains 123,311 ads. Vintage Ad Browser has a sister site called Cover Browser, started in 2006 – please have a look.”

Here are a couple unusual ads:

 
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Holiday Postcard from the MacArthur Museum Archives

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: This site contains affiliate links for which I may be compensated.

From the archives of the MacArthur Museum of Arkansas Military History in Little Rock, Ar, comes this holiday image on a post card.

 
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Puffer Engineering

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

You can easily turn your CJ-2A into a Wagon!  Just follow the easy turn-my-cj2a-into-a-station-wagon-kit from Puffer Engineering. I spotted this image via a British site that linked me to oldcarandtruckpictures.com. Strangely, when I go to oldcarandtruckpictures.com’s jeep area, I can’t locate the image.  The web works in mysterious ways!

I tried to learn more about the manufacturer, but searches on ‘Puffer Engineering’ revealed nothing, to me anyway, other than this image.

 
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Willys Automobile Line Ad in Life Magazine

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

From September 29, 1952, comes this Ad from Life Magazine, pages 40 and 41, titled “A World Famous Family … Each a Leader in its Field“.

 
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Roberto’s Expo Poster

• CATEGORIES: Advertising & Brochures • TAGS: This site contains affiliate links for which I may be compensated.

Roberto has an Expo occurring soon in Spain.  Of course, he has to add a Willys to the poster :-).  Best of luck with your expo Roberto!

 
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Unusual Jeepney-Coke Item

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Blaine spotted this unusual item. This appears to be some kind of 100 year celebration of the Philipines. How the Coke/Jeepney tribute add to this celebration is unclear to me.

 
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More pics from Gerald

• CATEGORIES: Advertising & Brochures, Artists/Drawings This site contains affiliate links for which I may be compensated.

Gerald forwarded me some jeep-centric pics that you may or may not have seen.

 
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Willys Jeep Metal Sign Dauphin, Pa $350

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

Here’s an unusual find.

“Metal sign with writing on both sides. Asking $350. If interested or have further questions, please contact Ron at 717-921-9089.”

http://harrisburg.craigslist.org/clt/1934549933.html

 
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Raymond Concrete Pile Company does Soil Research

• CATEGORIES: Advertising & Brochures, CJ-3B, Features This site contains affiliate links for which I may be compensated.

UPDATE: Derek’s got much more information on the CJ-3B site.

This image was on Vulcanhammer.net, but no longer seems to be there. In it, you can see Raymond Concrete Pile Company’s Gow Division’s SPT rig using a PTO to bore a hole for soil research.  This is actually an advertisement for the Jeep.

The caption with the image is, “The Jeep helps cut our costs by getting more done”.

And the text below the image is:
In building anything big, the first step is soil sampling.  Gow Division of the Raymond Concrete Pile Company.  57-year-old construction company with projects around the world, keeps its 28 ‘Jeeps’ going eight hours a day in its work of investigating soil conditions to furnish information to architects and designers so they can determine the best type of foundations for construction projects of all kinds.  Here is one of Raymond’s “Jeeps” with power take-off being used to operate an exploratory boring outfit.

The manager of Raymond’s Gow Boring division says: “We were the first to use the “Jeep” in soil testing work, and we have been using more and more “Jeeps” ever since.  The “Jeep” helps cut our costs by getting more done. It can maneuver over rough ground in the country and get into tight spots between buildings in the city.  It furnishes the pwoer for operationg our rigs and carries our equipment quickly from job to job so that we’re always ready to go.”

Here’s an example of a post hole digger. So, maybe they ‘dig’ with some kind of custom corer and then use the PTO to lift it (which is what they appear to be doing in the photo above)?

life_magazine_farm_posthole_cj2a

 
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The ‘CJ-5′ Overlander at earlycj5.com

• CATEGORIES: Advertising & Brochures, CJ5, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

The earlycj5.com site recently published some great brochures about a CJ-5 truck called the overlander which was available in Australia.  Check it out! (Thanks Dan).

 
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vLane Blog highlights a Willys Overland Ad

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

Here’s a nicely scanned old Willys Overland Ad posted by the vLand Blog.

 
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Original Bobcat Ad – and Bobcat Examples

• CATEGORIES: Advertising & Brochures, Features, Tires and Rims • TAGS: , This site contains affiliate links for which I may be compensated.

As I have mentioned a few times, I grew up in the Wandering Willys Jeep Club.  In 1971, the club lead an effort to record all the members from Clubs in Region one of the PNW4WDA, their names, addresses, phone number,  jeep types, jeep names, their jobs, and assorted other info.  As far as I know, this was the first and last directory of its type created.

One of my favorite finds in the directory was an early Ad for Bobcat Fiberglass bodies, complete with the watermark logo of a bobcat (which I didn’t notice until I scanned the ad). Below is the Ad with owner Fred Weis listed as the contact person.  Apparently, sometime later Bobcat products were owned by H.C. Van Wagner, as shown by this business card embedded in one of my fenders (yes it is still there).

Below is the original Ad, followed by a later business card. One interesting bit of info is that I haven’t seen any Bobcat CJ-3B bodies (that I know of).

Here are some Bobcat Products:

This is supposed to be the first Bobcat body produced:

Here is an example of a raised hood:

Here’s a body .. note the wide rim around the rear edge of the body.  Also, the step doesn’t cut in to the body at the end and there are no drain holes by the step. (similar to mine)

Here’s an example of the body that I purchased, which was a light body racer.
“Note the much wider edge (maybe 2” wide).  This body was hacked up a little bit,
but hopefully cleaned up nicely for the guy who purchased it:

 
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It didn’t seem like 400 miles — Willys Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features, Women & Jeeps This site contains affiliate links for which I may be compensated.

I can’t say I’ve been in a Willys Wagon for 400 miles at a time, but I do imagine that what the woman is trying to say is that it seemed more like 1400 miles than 400 miles ….

I found this wagon ad here

 
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Quinn’s new Trailer Advertiser

• CATEGORIES: Advertising & Brochures, Builds, Features This site contains affiliate links for which I may be compensated.

Quinn dropped me a note today.  He just finished a new project and wanted to share it with us.  Does this mean your you and your wife can write off the jeep? Thanks for sharing!

Quinn writes, “I finally finished my mobile billboard advertising trailer (see attached pictures).  I use my M38 to pull it around town when running errands …… it generates leads for my wife’s real estate business.

NOTE: The base utility trailer was purchased from Harbor Freight  [ed note: maybe this one?] for $150 and the vertical box and rear door were made using 90 degree angled steel strips.  It’s fairly light weight and due to the short length of the Jeep, the entire rig fits into house garages, parking structures and street parking spaces.  The trailer also has an 875lb load capacity which makes it convenient for carrying camping gear or the occasional BBQ equipment/supplies.”

 
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The Story of the Magnet and the Tunnel

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

Stephen spotted this unusual ebay Item.  I could only find one reference to “The Story of the Magnet and the Tunnel” and rather than it being related to Willys Overland or Willys Motors, it was related to an advertising push to spur the sale and promotion of Lee Hats.  The timing of this push was the early 50s and, in the case of the tie-in with the Drew Pearson Show, it was sometime around 1952-1953.

So, how this strategy for Lee hats resulted in the tie-in with Willys is still a bit of a mystery to me.  One interesting note is that the image at the bottom of this post is labeled ‘Willys Motors’ and has a rather CJ-5ish/CJ-3bish look to it.  The entity ‘Willys Motors’ was the name given to Willys Overland following the April 1953 purchase of W/O by Kaiser/Frazer Industries, so I would assume the brochure was created after that.

According to the brochure’s seller, “We are offering a very unusual and scarce book. It’s about sales figures and advertising. It was apparently sent to the dealers by Cruse W. Moss V.P. in charge of sales, that’s what it shows on the last page. Nine pages of print on both sides.Our photos show the condition of the item up for bid.”

View the ad on ebay

 
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Early Colombian Jeep Ads — Courtesy of Sebastian

• CATEGORIES: Advertising & Brochures, Old News Articles This site contains affiliate links for which I may be compensated.

Sebastian’s friend Esteban found these great ads.

Sebastian writes, “Here are some vintage willys ads published in Colombia during the late 40’s and early 50’s. The one showing the CJ-3B appeared on a newspaper in 1953. The other ads were published in “Revista Semana”[ed. note: That is Spanish for ‘Week Magazine’ – I hope I got he right web link?], one of the oldest and most prestigious magazines in Colombia. A friend of mine, actually one of the best men in my wedding (Esteban Ucros), found these pictures. For work purposes (nothing related with Willys), he was researching the old archives of “Semana” (hard copies) and ran across these ads. He sent me high resolution pictures and I just did some edits.”

 
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Tim’s willysjeep.com opens Jan 28th

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

Tim wrote me the other day to tell me that he’ll be officially launching his willysjeep.com website on January 28th, 2010.

He writes, ” I Just wanted to let all 4 wheelers know that www.willysjeep.com will be coming on line in about a week. Its focus is on the advertising literature and manuals of the Willys Kaiser era, all in Hi-Res for downloading. It has many free resources geared to the Willys Jeep owner and the general forum is available to anyone who has an interest in 4 x 4’s. Free information, live chat, photo storage and blogging space are all there as well as many military manual downloads and Willys factory videos, etc. I have been involved with Jeeps for 47 years and it is now, in my retirement, that I can share my printed collection and passion with the world. Hope you have some members that can stop by.”

So join Tim (virtually) on the 28th for his official launch!  Best of Luck!

 
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Jeep/Willys Brochures from Norway

• CATEGORIES: Advertising & Brochures, Features, Website This site contains affiliate links for which I may be compensated.

Gerald sent me a link to Hans Tore Tangerud’s website.  Living in Kristiansand, Norway, Hans is definitely a car lover, building a pretty sizeable site. He’s got a variety of old brochures and images, including a few Willys & Jeep Brochures.

 
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Hadley Engineering — The Veep

• CATEGORIES: Advertising & Brochures, Features, Unusual, VEEP (VW Jeep), Scamp, Others This site contains affiliate links for which I may be compensated.

UPDATE: Additional links — The Hadley Engineering Brochure and VEEPS vs. SCAMPS and other model.

Based on a reader’s inquiry, I decided to do some research regarding the Veep.  I’ve seen a few of these for sale over the past couple of years, but it doesn’t happen often and I really knew nothing about them. So, here’s the little bit I learned.

According to the Dune Buggy Archives, the Veep was sold as both a completed jeep and as a kit by Hadley Engineering, which was based at 1778 Monrovia, Costa Mesa, CA 92627 (maybe they are still there).  The company claimed that any Beetle or Karman Ghia could be used to build a Veep in about 40 hours.

I’ve only seen two engine sizes so far, a 1600 cc or a 1800 cc VW motor.  The suspension, frame, and running gear is all VW.  Most of the veeps appear to use a replacement M-38 body, though one ad below claims a ’42 body (mb or gpw) was used.   The gas tank is mounted in the front, which simply looks odd when you open the hood.  Below is a couple brochures and some misc Veeps.  In the posts below are some additional Veeps.

I’m still hardly an expert on these, so if you have additional information, I’d love to learn more.

brochure_veep

veep_kit

blue_veep_bob_garrard

gray_veep

race_veep

veep_brown