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Scheneker Iron Works of Buffalo, New York

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.

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This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.

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UPDATED and posted April 18, 2020:

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The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!

One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.

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Here is a more colorful ad:

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Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:

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Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).

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This was posted as part of an article on loaders from FarmCollector.com.

I believe this is a Sheneker All Purpose Loader (see more pics here):

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There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.

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The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.

Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:

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As indicated on the second page below, these brochures appear to feature “Model B”:

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Here’s a comparison between the first model and Model B:

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Scheneker included a 30 day warrantee:

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This early 1950s brochure features one of the company’s snowplows on a CJ-3A:

Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:

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At some point, the company introduced both a Model T (for Trucks and Wagons).

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By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:
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When the company ceased operations isn’t clear, but I have no brochures later than 1957.

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1963 Meyer Products Catalog

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I just purchased this binder of Meyer Products. I’ll scan it when I get a chance.

“Vintage 1963 Meyer Snow Plows Jeep Dealer Book Binder – Advertising & Meyer IPC. Condition is “Used”. Shipped with USPS Priority Mail.

This binder/book contains sales and technical information to help Jeep dealerships sell Meyer snow plow products. Included in the book are sections on:

1) Selling Data
2) Product Literature
3) Optional Equipment
4) Prices and Specifications
5) Parts/Service Information
6) Plows
7) Lifts/Controls
8) Mounting

There are some nice 1960’s color advertisements for Jeep and Meyer, parts lists, and illustrated parts catalogs.

The book is used but in very good condition. If you operate a Meyer Snow Plow or if you are interested in collecting Jeep related materials this could be a nice addition for your collection.”

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Berg Truck & Parts Company Ads in Popular Mechanics

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

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February 1946 Ad in Popular Mechanics, the earliest one I could find.

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By June 1946 Berg was advertising Amphibious vehicles.

A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.

 

This was the latest Ad from Berg that I found, though my searches were not extensive.

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Wausau Iron Works Brochure

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UPDATE: This post now includes the full brochure, along with updated information about the company.

Wausau Iron Works, unsurprisingly, incorporated in Wausau, Wisconsin, as an offshoot of the Northern Boiler & Structural Iron Works out of Appleton. The founders launched Wausau in 1908 to build bridges (some of them here), but expanded into snow plows in 1923. During WWII, some of the company’s plows were turning to the military.

Oddly enough, there was an earlier “Wausau Iron Works” was founded by Ely Wright in 1874. It was the oldest industrial establishment in the city and supplied machinery for the early railroads and for sawmills in north and central Wisconsin. However, I could find no evidence it made snow plows.

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Mid-1950s Product Merchandise Manual on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.

View all the information on eBay

1950s-product-merchandise-manual

“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.

A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40. Continue reading

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Mahl Jeep Loader

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UPDATE: Glenn shared this pic of restored Mahl Jeep Loader. It’s located near Minneapolis.

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ORIGINAL POST FROM 2012:

There appears to be an article about the Mahl Loader in the 1949 Municipal Journal & Engineer, Volume 80, but I can’t read the whole article. Farm Implement News, Volume 70 page 149, from 1949 also has an article, again I can’t read the whole thing.

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1960? Jeep Trucks FCs Mailing Brochure

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UPDATE: This was likely published in 1959, 1960, or 1961. I can’t make out the form number to verify. This was sold on eBay in 2015.

Plus the brochure the seller will include a Scheneker Plow Ad.

“Up for auction no reserve! A Mailing Brochure for Willys Jeep trucks also the CJ-5 jeep Brochure folds out to a nice display sheet measuring 11 inches tall 17 across. please see pics condition is very good a little paper aging as expected for the age. Also a one sided brochure Ad for Schenecker Snow Plow Universal mount for Jeep. age stains light crease across middle small paper loss left center in pic”

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10 Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This collection starts at $20.

1) 1960 Jeep “Special Equipment” 12p all-model 5 1/2 x 8 1/2″ part color catalog. FCs, CJs, FCs and Pickups shown with Snow Plows, Trenchers, Accessory Cabs etc. Form OM-1030.
2) Watson Towboy Wrecker 4p folder: Wreckers shown installed on FCs & Pickups.
3) Ottawa Backhoe for FC-170: B&W 2-sided sheet.
4) Ramsey Winches 12p catalog # J-1-59: shows installations on CJs, FCs, Wagons/Pickups.
5) Power-Lock Hubs 6p folder: 4×6″ opens to 8 x 18″, great photos of all of Jeep models.
6) King Winches (by Koenig) 8p brochure: shows all Jeep models, light wrinkle on left side.
7) Stahl Service Bodies for FCs & Pickups: 4p folder. Light stain & wrinkle on top edge.
8) Koenig PTOs 2-sided B&W sheet: shows all Jeep models.
9) Canfield Overload Springs 1-sided B&W sheet: for all Jeeps.
10) “Custom Accessory Sales” step bumpers for FC & Jeep Pickups: 2-sided part color sheet.

View all the information on eBay

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1960s? Monarch Hy Lo Jack Hydraulic unit Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This indicates these systems were designed for dump trucks, jeep trucks, scouts, and probably others.

“Here is a vintage Monarch Hydraulic power Controls for you snowplow, circa late 1950s.
Includes battery operated and fan belt driven models.
The brochure has models, HEP Dyna-Might, and the TUH or Hy-Lo-Jack.
On the back page is the Hy-Lo for Jeep model operates off fan-belt of Willys Jeep, CJ and 226
Also the model H-SC Hydraulic control fro the new International Scout.
Also HFC for Jeep, Monarch Controls for the Forward-Control Jeep.
There are also two other sheets.
One sheet show the break down of the UHT-JA (Hy-Lo-Jeep), parts list, parts price on the backside.
The other sheet is an photo showing the Hy-Lo-Jack Type UHT-J and TUH cut in half, with parts labeled.”

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