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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
No date on this circa 1951 French-Canadian Willys-Overland jeep ad.
There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.
Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole, while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.
And now for the brochure:
This is the back of the unfolded brochure:
When first opened, this page appears:
When completely opened, this three-panel view appears.
The buy-it-now price is $8.99 for this 10-page Jeep Accessories and Special Equipment Booklet. One item I didn’t know was Jeep approved were the longitudinal rear seats seen on page 4.
View all he information on ebay
“Up for grabs is this vintage booklet for your JEEP. This booklet shows so many fun accessories and special equipment you were able to add to your Jeep. The booklet shows normal wear plus the staples are rusty so they stained the center fold of the booklet.”
NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.
This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.
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UPDATED and posted April 18, 2020:
The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!
One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.
Here is a more colorful ad:
Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:
Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).
This was posted as part of an article on loaders from FarmCollector.com.
I believe this is a Sheneker All Purpose Loader (see more pics here):
There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.
The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.
Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:
As indicated on the second page below, these brochures appear to feature “Model B”:
Here’s a comparison between the first model and Model B:
Scheneker included a 30 day warrantee:
This early 1950s brochure features one of the company’s snowplows on a CJ-3A:
Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:
At some point, the company introduced both a Model T (for Trucks and Wagons).
By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:
When the company ceased operations isn’t clear, but I have no brochures later than 1957.
UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:
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I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.
I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).
So, does anyone recognize and/or have scans of this brochure?
This 4-page station wagon brochure, that I think was printed in February of 1947, is a common one on eBay. It’s got a form number of 472-A-500. One clue to it’s early printing is the prominent use of the term ‘Jeep’, a term that disappeared from wagon advertisements by 1950.
The CJ-3B makes an appearance in this 1953 Willys Ad from Canada.
This French-Canadian ad was published in the October 1947 issue of Le Bulletin des Agriculteurs.
UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.
This is how the back side of the brochure when unopened.
The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.
This page shows the brochure fully opened.
This shows how the back side looks fully opened.
This sedan delivery brochure has the odd form number of PDCM1-3CM-949. It’s one of several early wagon brochures that had forgotten to post.
This French-Canadian ad was published in the August 1947 issue of Le Bulletin des Agriculteurs.
There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).
This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.
https://texashistory.unt.edu/ark:/67531/metadc1484597/
From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.
This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.
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“Original automobile literature, very good condition”
UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay
This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.
Here’s another early French Canadian ad for the universal jeep.
Mike shared this bulletin from March 11, 1958, that notified dealers a brochure was available for the Koenig-made ‘Jeep’ hardtop. For some reason, the company did not produce a brochure for the top; it took dealers requesting a brochure for them to make one.
Here’s another early French Canadian ad for the universal jeep.
This ad March 05, 1949, ad in the Beatrice times (Beatrice, Nebraska) from M. O. Trindel, and authorized Jeep Sales and Service provider underscores his enthusiasm for the Willys 1949 line-up of vehicles. His argument that Willys-Overland’s lack of innovation (models didn’t change yearly) was a competitive differentiator that I hadn’t considered, but this meant there was much internal innovation. I would argue that instead of Willys-Overland and Willys Motors innovating internally, they left the innovations to the special equipment folks, from tops and hubs to winches and other pto equipment.
This is the first of a series of French Canadian ads that I found on eBay. This first one was published in the April 1947 issue of Le Bulletin des Agriculture.
UPDATE: These pics are from a previous eBay ad. This mailer brochure rarely comes up for sale. It folds out to 8.5″x11″. There’s no form number printed.
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These ads were published in conjunction with Willys Limited of Canada.
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“You are bidding on a lot of 4 different ads for the Jeep Willys FC-150 from 1957. Ads are in excellent condition. Check pictures carefully.”
The catalog number for this Warn Hub document is 2-55, which might mean February of 1955. It shows the WL-2 Locking model on one side and the WA-1 Automatic model on the other.
This looks to be a Willys-Overland produced matchbook that allowed dealers to add their names. In this case, Ike’s Haugland Motor Company out of Wheaten, Minnesota, added its brand to this matchbook. The interior of the matchbook was the biggest surprise to me, as it listed the 9 reasons why the jeep can do all it does.
These are interesting, but seem pretty high priced at $360. One photo reportedly includes Delmar Roos.
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“This is a 1950 Willys Overland press release. It has five pictures in the folder with an explanation of each picture stapled to the back. The folder is not in perfect shape, please see pics. One photos has a crease in it”
