Advertising & Brochures Research Archives

advertising and brochures

To Top

2 Pages from the 1944 Willys Overland Annual Report

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

I’ll provide some more information on the 1944 Willys Overland Annual Report that I’ve scanned, but I don’t have time tonight. Instead, here’s some fun reading from the report. I’ve combined two of the pages into one image. This comes from an anonymous donor kind enough to share this (and other) documents so I can scan and share them with you.

1944-willys-overland-annual-report-lores

 
To Top

Business Card for Bean’s Garage in Pennsylvania

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

David Silberman forwarded this vintage jeep business card. He writes, “Here is a scan of a business card from a Willys dealer in the area. They (brothers Ike and Joe) were an associate dealer and were very good with parts and repair. They also had a Koenig backhoe on a Jeep truck, which they used to dig graves, among other uses.

We bought a 1953 Aero Ace from them in 1955, and in 1958 bought a 1947 CJ2A. The Aero cost $1,000 and we got 200,000 miles out of it. The CJ was $300. We kept it until we traded it for a new CJ5 in 1960. They went out of the Jeep business in the early 60’s. I attended the auction of the place about 8 years ago. Joe was still alive at that time.

beans-garage-business-card-pennsylvania2-lores

 
To Top

Early 1950s Brochure on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, CJ-3A, Features This site contains affiliate links for which I may be compensated.

This brochure that Marc found shows the CJ-3A employed in a variety of jobs. The use of the triangle in the illustration is interesting.

“This listing is for a vintage advertisement. It is an ad for Willys Overland Motors of Toledo Ohio and their universal Jeeps. The ad folds out like a small poster. There is a dealer address stamp on it. I am not positive but I believe this advertisement is from the 1930’s. It is filled with information and pictures from that time frame. It is roughly 17″ x 11″ when it is unfolded.”

View all the information on eBay

year-willys-overland-foldout-brochure0

year-willys-overland-foldout-brochure1

year-willys-overland-foldout-brochure2

year-willys-overland-foldout-brochure3

 
To Top

1962 Shelburne Museum Map Jeep Train Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

You might remember that Ann and I visited the Shelburne Museum in June of 2013. According to this brochure, they used to have a jeep-train (which they called the museum barge). I’ll do some searches for more photos.

One here: Shelburne Museum Map on eBay
A second map here: Shelburne Museum Map on eBay

shelburne-museum-jeep-train

Continue reading

 
To Top

Late 1970s Jeep CJ-Diesel Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I have read much about the late 1970s Diesel CJs.

View all the information on eBay

1970s-diesel-brochure1

1970s-diesel-brochure2

1970s-diesel-brochure3

 
To Top

Cheerios Box Goggle Ad with Soldiers in a Jeep on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s an unusual ad that must be pretty rare.

“This ad is from a collection where the collector apparently had the ads in a scrapbook and kept them attached with double sided white sticky tape on the reverse (see photo #2 for the worst case scenario example—this ad might be much better–ASK if it’s important to you! ). In some cases, I was able to trim the blank borders and get rid of some or all of the white tape. In the cases where I was not, I covered the white tape with a piece of clear tape to cover the “stickiness”.

These ads look GREAT from the front.

Some are extremely colorful with great graphics. They also may have one or more of the following– edge tears, a small repair with archival tape on the reverse and/or some degree of uneven cutting when removed from newspaper originally.”

View all the information on eBay

1940s-us-army-goggles-cereal-box-jeep

 

 

 
To Top

1943 Ford GP in Armour and Company Ad on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

It’s not a large graphic, but this ad includes a Ford GP illustration.

“A wonderful original magazine ad from 1943 for Armour and Company No soldier in the world gets better care than a man in the U.S. Army”

View all the information on eBay

1943-ford-gp-toothpaste-ad-ipana

 
To Top

1960 FC-170 Owners Manual **SOLD**

• CATEGORIES: Advertising & Brochures, Books, Features This site contains affiliate links for which I may be compensated.

UPDATE: The winner is Anonymous at $200. Thanks for the unexpected response everyone and a special thanks to Steve Vogelzang for making it happen!

Steve sent me this original 1960 FC-170 manual in the hopes its sale would raise a little money for eWillys. One of the unique things about this brochure is that it appears to have been in a Chevrolet engineering library. There was one of these available on eBay for $45, but that one is now gone. I’ll start the bidding at $30.

1960-fc170-owners-manual-cover-lores 1960-fc170-owners-manual-pg15-lores 1960-fc170-owners-manual-pg24-25-lores

Along with the brochure is an FC-170 brochure. These run between $5 and $10 on eBay.

1960-fc170-brochure3

Continue reading

 
To Top

1952 Fairchild ‘Special Delivery’ Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad highlights the Fairchild’s C-119’s ability to provide ‘special delivery’ of fully assembled equipment to remote locations.

View all the information on eBay

1951-fairchild-rice-paddy-ad

Here’s a different version of the ad from 1952 that was for sale back in Dec of 2013.

1952-fairchild-print-ad

 
To Top

Rare Early Matchbook Cover from Peru **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Amazing that this survived.

“VINTAGE WILLYS JEEP ADVERTISING MATCHBOOK COVER —  MADE IN JAFFREY NEW HAMPSHIRE SOLD IN PERU WRITTEN IN SPANISH  –WORLD WAR TWO ERA —  STANDARD SIZE -”

matchbook-cover-peru1 matchbook-cover-peru2

 

 
To Top

Sales Aides from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).

These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.

Product-Merchandising-Sales-Aid-pg1-lores Product-Merchandising-Sales-Aid-pg2-lores Product-Merchandising-Sales-Aid-pg3-lores

 

 
To Top

Market Research from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.

Product-Merchandising-demographics-pg1-lores

Product-Merchandising-demographics-pg2-lores

Product-Merchandising-demographics-pg3-lores

Product-Merchandising-demographics-pg4-lores

Product-Merchandising-demographics-pg5-lores

Continue reading

 
To Top

1949 Sinclair Oil Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The cover picture of this ebay ad is different than the description and photo within the description.

“This ad is approximately 10 inches wide X 13 inches high.
No Damage, Stains Or Tears.”

View all the information on eBay

1949-sinclair-oil-ad

 
To Top

1941? Ad for Ethyl Gasoline on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Those are a couple hybrid jeep illustrations. Kind of a Ford GP with an early Bantam BRC side.

View all the information on ebay

1941-Ad-ethyl-early-jeep

 
To Top

1944 Prestone Anti-freeze Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Marc noted that the Prestone Anti-freeze ads come in Red and Black & Red and Blue.

1. Here’s the Red and Blue version. View all the information on ebay

1944-prestone-anti-freeze-blue

2. This is the Red and Black version of the same ad. View all the information on ebay

1944-prestone-anti-freeze-blue2

3. Here’s a slightly different version of the Red and Black ad (This has a black border). View all the information on ebay

1944-prestone-antifreeze-jeep2

 
To Top

1944 Goodyear Rubber Ad with a Jeep on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The rubber coating on the canvas in the ad was pliable to 50 degrees below zero, water and fire proof.

“This ad is from a large format magazine such as Life, Saturday Evening Post, Colliers etc and measures approximately 10.5″ x 14″”

View all the information on ebay

1944-goodyear-rubber-ad

 
To Top

1950s Willys Brochure 24 pgs on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 24 page Willys Brochure has lots of great images in it. This version doesn’t appear too often.

“Original non color catalog , 8.5 x 11 , 24 pages , rusty staples , shows a variety of Jeep models , also vehicles in use in various situations , etc.”

View all the information on ebay

1954-willys-brochure-truck-wagons1

1954-willys-brochure-truck-wagons2

1954-willys-brochure-truck-wagons3

1954-willys-brochure-truck-wagons4

 
To Top

VEEP Brochure and Assembly Instructions

• CATEGORIES: Advertising & Brochures, Features, VEEP (VW Jeep), Scamp, Others This site contains affiliate links for which I may be compensated.

Paul was kind enough to share this very rare Hadley Engineering VEEP brochure in the hopes that it helps the VEEP owners out there who struggle to find information about their vehicle. Below are photos of the basic brochure. I also have assembly instructions that I haven’t scanned yet. Great stuff! One unique item I hadn’t notice before was the stamped ‘VEEP’ in the hood. I’ve never seen that in any production VEEPs. If you ever run across a hood with VEEP stamped in it, I’d be interested to get some photos.

veep-kit-brochure1

veep-kit-brochure2

veep-kit-brochure3

veep-kit-brochure4

Continue reading

 
To Top

TARE: The Wild Rumanian 4WD Vehicle

• CATEGORIES: Advertising & Brochures, Features, International, Other 4x4s This site contains affiliate links for which I may be compensated.

Glenn pointed out this unusual 4Wd jeep-like vehicle that was offered for import back in 1972. I can’t imagine too many of them made it to the states.

tare-romanian-jeep

 
To Top

1954 Mexico City Willys Motors Demo Photo on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

Here’s an unusual 1954 press photo found by Marc. The driver is Walter Lorch of Willys Motors. The jeep was one of twelve caravan touring through Latin America.

“You are bidding on an original press photo of Willys Jeep Vertical Driving Demonstration Mexico City. Photo has light waving left edge. Photo measures 7 x 9 inches and is dated 3/30/1954.”

View all the information on ebay

1954-mexico-city-demonstration

1954-mexico-city-demonstration2

 
To Top

1942 Poster with Ford GP **SOLD**

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

UPDATE:  **SOLD** Was on eBay.

Here’s an unusual poster.

“Original poster , 40 x 28 , folded for mailing ( has multiple folds throughout and the folded up size is 7 x 10 , which would have originally been placed in an envelope and mailed by the government to the recipient ) , overall condition is excellent with some wear at several places at the folds , shows an early Jeep with 4 soldiers wearing early style army helmets , this spectacular image was probably originally created by Walter Richards in 1941 and this poster was printed by the Division of Information , Office for Emergency Management , Washington DC in 1942 . This information was obtained from the Internet : “Walter DuBois Richards made at least two posters during World War II. Throughout his nearly century-long life and the seven decades his career expanded, he was affectionately known as Wally. His first published works as an Illustrator can be traced back as early as the mid 1920’s in Rocky River, Ohio, when he wasn’t yet 20 years of age. They were something akin to doodles throughout the pages of his High School Senior Yearbook. As far as I know, his last published work as an artist was in 1987 for a Historic Preservation stamp of Timberline Lodge in Mt. Hood, Oregon.””

1942-ford-gp-save-rubber-poster

 
To Top

The O.E. Szekely and Associates Mobile APU Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’ve been polishing an article related to the O.E.Szekely and Associates Mobile Auxiliary Power Unit. One of the interesting things that this brochure from a late 1940s Willys Overland Equipment Book notes is that there are two types of Units. The “B” unit is designed for aircraft service and produces only DC power (28 1/2 volts), while the “C” unit produced DC and AC.

More on the APU Jeeps

Scan10113-mobile-apu1-lores

Scan10114-mobile-apu-lores

 
To Top

1946 Jantzen ad with Willy MB Slat Grille on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Not too many ads with a Slat Grille MB in them.

“This is an original 1946 print ad for Jantzen clothes! It measures approximately 13.25″ x 10.25″ overall, has no tears, with a light stain in the top edge; comes from a dry, high-altitude, smoke-free environment, and is strictly graded ”

View all the information on eBay

1946-jantzen-ad-slat-grille

 

 
To Top

1942 Ad Announcing Tenite Steering Wheels on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Based on the ad, the armed forces were using Tenite widely by 1942. In this case, the ad announces the use of the plastic as steering wheels for jeeps.

View all the information on eBay

1942-tenite-now-on-army-jeeps-ad

1942-tenite-now-on-army-jeeps-ad2

 
To Top

1962 Malathion Spraying Ad with Flattie **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Give the year of the ad, the use of a CJ-2A sprayer in the ad seems odd.

“1962 Jeep mounted Spraying for Mosquitos Photo Vintage Malathion Ad”

1962-flattie-ad-malathion-spraying