Features Research Archives

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1964 Ad for the CJ-5 with an Outdoor Recreation Theme

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

I find this ad from the June 22, 1964, issue of the Staunton Leader out of Staunton, Virginia, a good early example of a begining move from the jeep as a utility vehicle to it as a vehicle for outdoor recreation. Though the ad still focuses on the jeep as a way to get to these fun endeavors, it wasn’t too much longer before an inflection point where the jeep-journey itself was advertised as fun.

Remember that by 1964, Four Wheeler Magazine had been out for two years, a publication that helped spread the message and the hobby of four wheeling pursuits (clubs, jeeping, modifications, and racing).

Clipping from The News Leader - Newspapers.com

 
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Bill Barriere’s 1978 Pan American Trip

• CATEGORIES: Features • TAGS: .

UPDATE IV: Here’s an another photo form 1978, this time it’s a good closeup of the hood.

View all the information on eBay

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UPDATE III: Charles Chips — What happened to Bill Barriere, continued (see more info in below updates). (two years after the photo in UPDATE IV) In 1981 Bill launched Charles Chips of Palm Springs, a franchised(?) business that has specialized in home delivery of cookies, pretzels and other snacks in the United States since 1942 

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The next week, this photo and caption was published by the Desert Sun in Palm Springs, California. Bill’s adventurer-look was gone, replaced by a more casual-business-looking persona.

UPDATE II: This photo shows Bill on top of the jeep.

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Original Post January of 2019 …. UPDATE: Another photo of Bill Barriere and his jeep appeared on eBay (see below). That find sent me once again on the pursuit of the question, “What happened to Bill Barriere’s jeep trip?”. It turns out, he didn’t make it very far. During the early portion of his trip, he crashed into a bridge in the Yukon, which left him with a $7000 repair bill and $1700 tow bill (Yukon to Fairbanks). He decided to abandon the trip idea and, instead, become a mercenary fighter in Nicaragua (and drive his jeep there). Maybe some day I’ll figure out how his life as a mercenary fighter panned out. 

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1951 ‘Jeep’ Moving Equipment Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Did the Newgren Terracing Blade become this blade, then become the Stockland Terracing blade? See the Newgren and Stockland brochures in the next post. This is form FS-514103.

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Newgren and Stockland Brochures for the Terracing Blade

• CATEGORIES: Advertising & Brochures, Features

To me, it looks like the Newgren terracing blade became the ‘Jeep’ terracing blade (with a minor modification .. angled piece added to the top for strength), which then became the Stockland terracing blade. Thoughts?
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Page from the 1951 ‘Jeep’ brochure with the terracing blade:

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1955 Stockland terracing blade brochure:

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1960 Ad For Jeep Surreys, Perfect for Business or Pleasure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Jeep Dealer Frank Woods appeared to have high hopes for sales with this advertisement in the March 22, 1960, issue of the Charlotte Observer.
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The Huffman Hub Company of Albuquerque, NM

• CATEGORIES: Features • TAGS: , .

UPDATE III: In September of 1964 the Huffman Hub company posted this full-page ad in Four Wheeler Magazine —

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September 1964 Four Wheeler Magazine

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(UPDATE II: Finally got a look at the 1967 article about Floyd Huffman that appeared in the August 20, 1967, issue of the Albuquerque Journal (pg 28):
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UPDATE: Dan shared pics of a set he just bought from Paul:

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Post originally Published April 8, 2017:

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In December of 1958, Floyd G. Huffman filed a patent for a new type of hub structure. His patent, designed to “provide a hub structure that can be simply and quickly manually operated to release the front wheels so that they will rotate freely on the axles without the necessity of having the gears etc. rotate simultaneously when the front wheel drive has been disengaged” was finally approved in April of 1961.

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1970’s Photo CJ-3A in Uruguay Pulling Trailer Ad

• CATEGORIES: Features, Old Images

Hugo shared a French documentary about Uruguay that includes a CJ-3A. Below is a still from the video (full video here). The jeep only makes a couple second appearance.

“At the 3:20 mark, this video shows our central and most important avenue. The date of the video is 18 de Julio (18th July), the day our first constitution was approved. The location along the avenue is still possible to recognize by the architecture. Obviouslly everything else changed.

The Willys is pulling an advertisement for the Lottery of the 6th January day of the Three Kings. It is an important hollyday in Uruguay. Today it is comparable to Christmas, regarding the weight of gifts for children.”

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On a side note, while doing some brief research for this, I learned that Uruguay has the longest carnival season in the world, as it runs 40 days each year!

 
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1947 Ad for Marine L-134 Engines

• CATEGORIES: Advertising & Brochures, Features

This ad for Marine versions of the L-134 engine appeared in the October 06, 1947, issue of The Key West Citizen newspaper. As the ad notes, these are the “J1” models, which I take to mean that the serial numbers might start with “J1”?

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Roy Rogers, Post Cereals, & the Win-A-Jeep Family Contest

• CATEGORIES: Advertising & Brochures, Features

Roy Rogers and Post Cereals had a licensing agreement for an unknown period of time, but it at least covered the period between 1952-1955 (I’m sure the Roy Rogers & Dale Evans archives can better answer the time period question). Together, the entertainer and cereal manufacturer produced a series of TV spots, print ads, and merchandise.

Here’s an example of a Post Cereal Commercial with Roy Rogers, Pat Brady and a hint of Nelly Belle (see many more commercials here):

In 1952 and 1953, Roy Rogers teamed up with Post Cereals to produce a series of 36 pop-out cards about Roy’s epic adventures. View references to the names for the entire list of cards here.

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Card #4 “Pat Brady and Hi Jeep, “Nelly Bell”. Of course, the front is actually the same size as the back. See better images here.

Post Cereals also released a series of 3D cards with Roy Rogers, a few that included jeeps, that required the use of 3D glasses. Here are two examples that include jeeps (there are some of these 3D items for sale on eBay).

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And one more off of eBay:

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In 1953 Post Cereals joined Roy for a series of pins, one of which included NellyBelle on it.

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1951 ‘Jeep’ Farm Mower Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This mower in this brochure looks like a Newton design. It’s form FS-514100.

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Newton brochure from the late 1940s (See five early mowers here):

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Storks Plows Equipment, Parts and Service

• CATEGORIES: Features, Website

UPDATE: Matt shared this awesome pic of a Stork FC with a plow taken at the 2019 Great Willys Picnic.

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I happened upon the Stork’s Plows website the other day. The company operates out of Bernsville, Pennsylvania. It looks like they carry a wide range of replacement parts for plows and other equipment, though how many vintage parts they have for those items isn’t clear. According to the website’s history page, the company started fixing plows and has a history of jeep support. They also sell some jeep parts on eBay.

Anyone familiar with the company?

https://www.storksplows.com

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1950 Photo of the Brooklyn Dodgers in Jeep on eBay

• CATEGORIES: Features, Old Images

Steve spotted this great photo of Jackie Robinson and the Brooklyn Dodgers piled into a jeep. You only receive the photo, but not the negative.

View all the information on eBay

“This auction is for one awesome IT’s A BEAUTY !!!! WE DO SHIPPED TO CANADA.. we do COMBINED SHIPPING COST !! 1950 JACKIE ROBINSON – DUKE SNIDER – PEE WEE REESE – CARL FURILLO – ROY CAMPANELLA Brooklyn Dodgers NL Team ” RIDING In A JEEP ” 8×10 TEAM PHOTO ! !!! awesome Made from super negative !!”

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1951 Brochure for the ‘Jeep’ Corn Picker

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This ‘Jeep’ Corn Picker brochure is form FS-514014. Any of these pickers survive?
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1946 Photo & Caption of Lt. and Mrs. Harry C. Tartt

• CATEGORIES: Features, Old News Articles

I find it rewarding to find the backstories to folks see in the old photos like this. You can read Harry’s full biography here.

This photo published in the Jackson Advocate on June 22, 1946, was taken in Leghorn, Italy, and shows Harry and his wife Orlean together again after being separated during WWII. Born in Mississippi, in 1909, Harry rose to the rank of Major, serving in both WWII and the Korean War. A writer, editor and highly educated man, after spending time in Germany, France, Korea, California, Africa, and other places, he eventually returned to Mississippi, become the first black teacher at the Gulfport High School. He went on to win a variety of awards and was a member of a number of societies. Major Harry C. Tartt passed away in 2008, with Orlean preceding him.

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1973 Busch Beer Commercial with a CJ-5

• CATEGORIES: Features, videos

This 1973 Busch Beer commercial includes multiple shots of a post 1972 CJ-5. I don’t remember this commercial, yet it feels oddly familiar.

Here’s the original source: https://media.dlib.indiana.edu/media_objects/6h440x06f

 
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Approved Willys Service Sign Toledo, OH $250

• CATEGORIES: Features

While the sign reads “approved”, to me this particular sign does not look like Willys approved signage. There are too many signs of slight overspray. Perhaps it was done by a service station owner? I’ve also not seen one with that background color. Anyone seen another like this?

https://toledo.craigslist.org/clt/d/toledo-vintage-1950s-s-willys-metal/7119346029.html

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1951 Tool Bar Implements Brochure

• CATEGORIES: Advertising & Brochures, Features

Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

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1951 ‘Jeep’ Hydraulic Lift

• CATEGORIES: Advertising & Brochures, Features

Unlike the other brochures in this group of seven, this was the only one-page brochure and it lacked a form number.

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Redilite Stick Lighter Willys/Packard/Mack on eBay

• CATEGORIES: Features • TAGS: .

This unusual little lighter is engraved with Willys, Packard, and Mack. Kenneth B. Schleicher ran a dealership out of Lehighton, Pennsylvania, for fifteen years. He passed away in 1984.

View all the information on eBay

Vintage Redilite Stick Lighter KB Schleicher Mack Willys Packard never used”

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1961 ‘Jeep’ Audiovisual Unit Demonstration Video

• CATEGORIES: Features, videos

Chris spotted this wonderful video showing the capabilities of ‘Jeep’ Audiovisual unit. There are lots of great details, including how to use the PTO to power the generator which operates the equipment. So cool! Thanks to Indiana University for preserving this unique film!

If for some reason the video doesn’t work correctly, go here: https://media.dlib.indiana.edu/media_objects/1r66j7359

 
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May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

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1952 4 Wheel Drive Booklet on eBay

• CATEGORIES: Books, Features

Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.

View all the information on eBay.

“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”

4-wheel-drive-booklet

 
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1951 Farm Jeep & Jeep Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This modest four page brochure was spotted by Maury on eBay along with five other cool brochures which I’ll share over the next few days. They are great brochures at a killer buy-it-now price.

Each of the brochures had consecutive form numbers, from FS-514100 to FS-514105. The brochure below included extra digits at the front: FS-4 FS-514102.

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Feb. – Mar. 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

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1942 Photo of Dutch Airmen in a Slat Grille Jeep

• CATEGORIES: Features, Old News Articles

This August 21, 1942, photo in the Nogalas International Newspaper didn’t provide any names, but does make it appear that these airmen are enjoying the ride.

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