Features Research Archives

To Top

Unusual Dualmatic Hubs (Possibly for a Ford?)

• CATEGORIES: Features • TAGS: .

Tim’s father-in-law purchased these Dualmatic hubs, but Tim’s unsure what vehicle they fit. Given the hub model number is F-230, we believe these were likely used on a Ford truck (possible the F-250, as that was the model of truck his father-in-law had). Anyone recognize them or know if they’d fit on a 1960s/70s Ford truck? The hubs are 19 spline.

dualmatic-hub-model-tim-buege4-lores dualmatic-hub-model-tim-buege5-lores dualmatic-hub-model-tim-buege7-lores

Continue reading

 
To Top

July 1945 Article Introducing the Post-War Jeep to Florida

• CATEGORIES: Features, Old Images, Old News Articles

This July 22, 1945, article in the St. Petersburg Times employs both the pics and much of the text used published the press release covered by these posts.

1945-07-22-tampabay-times-post-war-jeep-lores

 
To Top

1945 Article on Jeep Driver Lt. Paul Vermylen

• CATEGORIES: Features, Old Images

This May 11, 1945, article in New York’s Brooklyn Eagle shares some stories from Lt. Paul Vermylen’s adventures as a jeep driver in Europe.

Paul Vermylen would go on to live a full life (obit here). He married right after the war, then ran his family’s pasta business, A. Zerega’s Sons (was family owned through May of 2020, now owned by Philadelphia Macaroni). He passed away in 2015 at the age of 96.

1945-05-11-brooklyn-daily-eagle-paul-vermylen-article-lores

 
To Top

Year? Photo From the Netherlands on eBay

• CATEGORIES: Features, Old Images

This undated photo from the Netherlands asks citizens in Dutch to “please be gentlemen in traffic”.

View all the information on eBay

“A jeep parked in the city with a sign on his car. ‘Be a gentleman in traffic’.
The Netherlands. Photo size: 6.8″ x 7.1″ inches”

year-netherlands-be-a-gentleman-in-traffic

year-netherlands-be-a-gentleman-in-traffic2

 
To Top

1940s Prototype Model Goodyear, AZ $40

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Models

A sale is pending on this model jeep, but it looks to be a model based on the prototypes.

https://www.facebook.com/marketplace/item/373333757197973/

“Vintage 1940’s US Army Jeep Toy. This was a wood model assembled and painted very well. The windshield isn’t attached but kind of just sits on the frame. Awesome display piece.”

1940s-army-jeep-model-goodyear-az04 1940s-army-jeep-model-goodyear-az03 1940s-army-jeep-model-goodyear-az02 1940s-army-jeep-model-goodyear-az01 1940s-army-jeep-model-goodyear-az1

Continue reading

 
To Top

1944 Honeymoon Jeep

• CATEGORIES: Features, Old Images

This “honeymoon” jeep was bedecked with whitewall (painted) tires and plenty of wedding finery. Inside the jeep was the price, WAC Cpl. Forence L. Bauer of Lyndhurst, Ohio, and Capt. Wilson W. Hopkins, Jr., of Durham, North Carolina. They spent their honeymoon in the Italian mountains during the late August of 1944.

Clipping from The Sunday News - Newspapers.com

This photo appeared in the August 20, 1944, in the Sunday News out of Ridgewood New Jersey.

 
To Top

Two Articles on Fire Fighting Jeeps for the USFS

• CATEGORIES: Features, Old News Articles

This first article from January 22, 1950, in the Independent Press-Telegram (Long Beach, California) provides purchase numbers and eventual destinations for some Forest Service Jeeps.

Clipping from Independent Press-Telegram - Newspapers.com

This second article, from May 05, 1954, in the Sacramento Bee, notes the sale of 10 USFS jeeps that had been part of the Forest Service since 1947 and 1948.

1954-05-05-sacramento-bee-USFS-jeeps-auction

 
To Top

Willys Makes Sense Campaign

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Here are two more Willys Make Sense ad that were featured in Sunday newspapers (seller indicates both were from 1951):

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper2

===========================

Originally posted May 29, 2019:  Here’s another Willys Makes Sense ad from the February 13, 1951, issue of the Evening Star newspaper that differed from the others.

1951-02-13-evening-star-willys-wagon-gets-through-pga15

==================

Original Post: May 21, 2019:

partial-willys-makes-sense

In 1950, Willys-Overland launched a Willys Makes Sense advertising campaign. Unlike past campaigns, such as the 1948 City and City ads, which were about encouraging the sales of wagons and positioning the wagon as a luxury vehicle, the Willys Makes Sense appears to have been organized to re-imagine how the public should view the brand.

Before I get too deeply into this, I’d like to note that the way I’d prefer to write this article is to document specific reasons behind Willys-Overland’s decision to make such a big change. Unfortunately, I don’t have access to enough financial material as I’d like (especially annual reports). So, conjecture and theory will have to do for now.

BACKGROUND: After WWII, pent up demand meant lots of sales for automakers. That could explain, in part, why post-war sales were pretty good for Willys-Overland. For example, sales increased from almost 79,000 jeeps in 1946 to 159,000 jeeps in 1948. But, in 1949, sales plunged to almost half, coming in at 86,000. I don’t have details into why sales dropped so much, but likely parts or material shortages or labor disputes could have had an impact. Certainly, the recession of late 1948 – late 1949 didn’t help sales at all!

Future sales might not have looked too good for 1950 and beyond either. As of 1950 the US produced 76% of automobiles, but given the post-war rebuilding/resurging of industry world-wide, I expect automakers must have realized that international competition would return soon (by 1955 US market share would drop to 67%). This may have stimulated management to clean up their branding as soon as possible to protect against increasing competition (remember that Willys-Overland had expected to sell 25% of their autos internationally, based on the 1946 Fortunate Magazine article).

Another issue Willys-Overland was facing was that going into 1950 the company still didn’t have a registered trademark for the term JEEP (wouldn’t get it until June of 1950). Added to that, the company was not only producing 4WD 1/4 ton jeeps, trucks, and wagons, but also 2WD trucks, wagons, Jeepsters, and an upcoming automobile. Such a portfolio of non-4WD vehicles must have concerned management that it wasn’t just a “jeep” company; so the challenge of how the company should represent itself to dealers and consumers had to have become an issue.

Finally, in a similar vein, up until 1950, the company had been positioning itself as the ‘Jeep’ company, with ads that emphasized the Universal ‘Jeep’, the ‘Jeep’ Truck and the ‘Jeep’ Wagon. Perhaps with the introduction of the Jeepster (note that the company did not call it the ‘Jeep’ Jeepster nor was there any ‘Jeep’ branding on the introductory brochure), the branding issue must have really came to a head. Because of the entrenched nature of Willys-Overland’s efforts to become ‘Jeep’, management may have felt that a company-wide retooling of the  company’s branding was in order.

Perhaps one, two, or all of these issues resulted in the 1950 rebrand of the company as a WILLYS manufacturer with a wide range of 2WD and 4WD vehicles for sale. (For a look back at 1952, see Derek’s post “When the CJ-3B Was New“).

NON-JEEP BRANDED ADS: 

Willys-Overland began 1950 with an ad that felt similar to past ads, but excluded the ‘Jeep’ brand. For example, in January of 1950 Willys published this ad in the Saturday Evening Post. Note the reference to ‘Jeep’ has been replaced with a small ‘Jeep’ badge.

1950-01-07-sat-evening-post-station-wagon-pg86

January 07, 1950, ad in the Saturday Evening Post

As did Colliers Magazine on January 21, 1950:

1950-01-21-colliers-4-wheel-drive-pg14-color

Continue reading

 
To Top

Kent Frost’s Jeep Reaches 100,000 Miles

• CATEGORIES: Features • TAGS: .

UPDATE: This article from the San Juan Record dated October 22, 1965,  provides more information on Kent Frost’s jeep Ruby and his treks over Elephant Hill.

1965-10-22-san-juan-record-kent-frost-ruby1-lores 1965-10-22-san-juan-record-kent-frost-ruby2-lores

1966-01-fourwheeler-kent-frost-ruby2A better example of the photo appeared in the January 1966 Four Wheeler Magazine

=========================

Original Post November 08, 2016: In January of 1966, Four Wheeler Magazine reported that Kent Frost’s CJ-5 Ruby had surpassed 100,00 miles. During that time Frost estimated he had crossed Elephant Hill 195 times through all kinds of weather, both day and night. Fittingly, the birthday celebration was held at the top of the hill. Here are a few pics of Ruby:
Continue reading

 
To Top

1959 Castro-Jeep Cuba Convention Photos on eBay

• CATEGORIES: Features, Old Images

It appears this seller has separated these photos from the August 1959 Jeep convention with Castro in Cuba, listing them in multiple auctions.

“Fidel Castro Willys Jeep 1959 Convention Photos. These are from an original 1959 willys Jeep South American convention folio the year of Castros takeover. A variety of shots,including Castro Holding a Willys manual. Printed 2 sides. App. 31/2” x 5” each.Condition is “Used”. Shipped with USPS First Class”

  1. Castro Jeep Cuba photos lot 1:
    1959-08-castro-cuba-jeep-photos1b 1959-08-castro-cuba-jeep-photos1a
  2. Castro Jeep Cuba photos lot 2:
    1959-08-castro-cuba-jeep-photos2b 1959-08-castro-cuba-jeep-photos2a
  3. Castro Jeep Cuba photos lot 3:
    1959-08-castro-cuba-jeep-photos3a 1959-08-castro-cuba-jeep-photos3b
  4. Castro Jeep Cuba photos lot 4:
    1959-08-castro-cuba-jeep-photos4b 1959-08-castro-cuba-jeep-photos4a
  5. Castro Jeep Cuba photos lot 5:
    1959-08-castro-cuba-jeep-photos5b 1959-08-castro-cuba-jeep-photos5a
 
To Top

Mechanics Manual for the Willys Motors Supercharger on eBay

• CATEGORIES: Books, Documents, Features

This is a 24 page manual.

View all the information on eBay

“1950s Kaiser Willys Jeep Mechanics Supercharger Manual 24 Pages, Good+ Condition wear. Shipping to US only, Free Shipping.”

supercharger-kaiser-willys-manual

 
To Top

1941 Photo of Patricia Morrison in a Ford GP

• CATEGORIES: Features, Library Collections, Old Images

This photo dated July 11, 1941, shows actress Patricia Morrison sitting in a Ford GP, presumably for a photo shoot. In 1942, she joined the USO tour, entertaining troops in Great Britain. I suspect the men around her are fellow actors, but I can’t say for sure.

1941-07-11-salt-lake-tribune-patricia-morrison-ford-gp-slc1

CREDIT: The Utah State Historical Society July 11, 1941.

 
To Top

Japanese Wood Jeep Puzzle on eBay

• CATEGORIES: Features, Wood bodies • TAGS: .

This wooden jeep puzzle out of Japan and currently in France is similar to one I bought a few years ago.

View all the information on eBay

“À vendre Jeep Willy’s 80848 Made in Japan Bois Wood voiture miniature model car auto”

puzzle-jeep-wood6

puzzle-jeep-wood5

puzzle-jeep-wood4

puzzle-jeep-wood3
Continue reading

 
To Top

1958 Trip Through Needles

• CATEGORIES: Features, Old Images, Old Images Jeeping, Old News Articles

This article featuring a Kent Frost jeep tour through Needles was published on May 2, 1958, in the San Juan-Record out of Monticello, Utah. At the bottom I’ve included an image of the whole paper as I thought the illustrated header of the paper was well done.

1958-05-02-san-juan-record-kent-frost-tour-photo1
1958-05-02-san-juan-record-kent-frost-tour-text1

1958-05-02-san-juan-record-kent-frost-tour-text2

1958-05-02-san-juan-record-kent-frost-tour-photo2

Continue reading

 
To Top

“Dull” Town of Monticello, Utah, “Explodes” with Excitement in 1935

• CATEGORIES: Features

Search for more information on Kent Frost, explorer by foot and jeep of Canyonland National Park, was injured by an exploding water tank in this unusual turn of events in the normally dull town (probably) of Monticello. The instigator of the fire was only try to fix a lamp….

1935-11-26-slc-trib-kent-frost-fire-burn-lores

CREDIT: November 26, 1935, Salt Lake Tribune

 

 
To Top

Nov. 1941 Photo of Ford GP on eBay

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images

A Ford GP captured in action.

View all the information on eBay

“1941 Press Photo soldiers drive a jeep thru rough terrain pulling anti-tank gun This is an original press photo. This unit was organized by the 2nd Corps as a weapon of opportunity to combat hostile mechanized threats at any part of the front where the enemy might break through, and is also used against paratroops (parachute troops) or any unexpected threat. The unit is 100% motorized, consisting of three 37 mm batteries, one 75mm battery, one Infantry Battalion, one Engineer Platoon, one Anti-tank Platoon, all equipped with radio communication. Photo shows a jeep crossing rough terrain pulling 37 mm anti-tank gun. Battery D, 44th Division Anti-Tank, Second Corps. (Commanded by Major H.R. Johnson, Wadesboro, N.C. Photo measures 10 x 8.25 inches. Photo is dated 11-03-1941.”

1941-11-03-blitz-troop-fordgp-1

1941-11-03-blitz-troop-fordgp-2

 
To Top

Child in Christmas Hamilton Jeep

• CATEGORIES: Features, Old Images

Steve shared this photo of a child in his new Hamilton pedal jeep. The photo seems to make the jeep look extra glossy.

 
To Top

“Tiger” Pedal Jeep Cutchogue, NY $399

• CATEGORIES: Features, toys

Bill shared this original looking, but rough, pedal jeep.

https://newyork.craigslist.org/lgi/atq/d/peconic-jeep-tiger-peddle-car-original/7213353558.html

“Jeep Tiger Peddle Car .
Original paint .
Please refer to the pictures for condition.
Please feel free to ask questions
Item sold as is.
Cash deal .
No scammers please .
If this ad is up the car is still for sale.
No low ballers….”

jeep-tiger-pedal-car-li-ny2 jeep-tiger-pedal-car-li-ny3 jeep-tiger-pedal-car-li-ny4 jeep-tiger-pedal-car-li-ny5 jeep-tiger-pedal-car-li-ny1

 
To Top

1947 Photo of Jeep-turned Sedan in Japan

• CATEGORIES: Features, Old Images, Sedan-jeep

It’s too bad this photo isn’t sharper as I’d like to see if those are wheels and hubs truly look like they are from a jeep. It looks like that body fits the jeep chassis pretty well. This photo appeared in the February 27, 1947, issue of the Brooklyn Citizen.

Clipping from The Brooklyn Citizen - Newspapers.com

 
To Top

1946 Showa, Japan, Army Air Base Photos

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This photo and caption out of the February 11, 1946, issue of the Herald-Journal (Logan, Utah), shows the press photo that was for sale on eBay back in 2013.

1946-02-11-hearald-journal-logan-utah-jeeps-go-sissy-japan-lores

==============================

Originally Published September 18, 2013:  According to the attached information, these jeeps were winterized with left over Japanese transport plane materials.

1946-speakman-jeep-showa-japan

1946-speakman-jeep-showa-japan2

This 1946 photo was also available in 2013. It too was taken at a Japanese airbase, but it’s unclear to me if it is the Showa airbase or not.

1946-airbase-japan-jeeps

=========================

This press photo was taken in 1946 in Showa as well.

“This is an original press photo. Instead of manufacturing cargo planes for Japanese use, this assembly line is making US Jeeps fit for winter use. Japanese stocks of aluminum, plexiglass, rivets, iron rods and fabric are being fitted to jeep use. Photo measures 9.25 x 7 inches. Photo is dated 2-6-1946.”

1946-02-06-cold-weather-tops3 1946-02-06-cold-weather-tops4

Continue reading

 
To Top

Model/Prop Jeep Elk Grove, CA $200

• CATEGORIES: Features, Models

UPDATE: Price dropped to $200.

(10/09/2019) This is fun and a reasonable price, too.

https://sacramento.craigslist.org/tag/d/elk-grove-jeep-replica/7217471675.html

replica-jeep1 replica-jeep2 replica-jeep3 replica-jeep4

“This replica Jeep is 3/4 scale model loosely based on an early 40’s Willy’s Jeep. I built it for a prop for kids to play on at Vacation Bible School. The frame and body are wood construction plenty sturdy for kids (and small adults!) to sit in / play on. Tires are made of styrofoam, plastic lids, and irrigation drain pipe. No, it does not roll; it is stationary, although with a some imagination and skill you could modify it. There are headlights and marker lights in front connected to a 12v battery and switch in the dash.

Would love to keep it, but don’t have the space for it. Could be for a kid’s playroom, or maybe a Jeep dealer could use it for a kid space!”

 
To Top

Circa 1963 Photo of CJ-5 at Canyonlands

• CATEGORIES: Features, Old Images, Old Images Jeeping

This photo of a CJ-5 with a bed extension (possibly Kent Frost’s jeep) was taken in the Needles District of Canyonlands in 1963 or 1964. It can be viewed more in-depth at the Utah State Historical Society’s website.

1963-photo-needles-canyonlands-cj5-lores

CREDIT: Utah State Historical — Society https://collections.lib.utah.edu/ark:/87278/s6zw391g .. “Jeep party is shown ascending steep pitch through Needles area of projected Canyonlands National Park.”

 
To Top

1945 Article About Jeep Drivers

• CATEGORIES: Features, Old News Articles

This October 14, 1945, article by Earl Albert Selle (more on him below) in the Honolulu Advertiser shared a few stories about the dangers faced by jeep drivers in the Pacific Theater. Brown University has a collection of Earl Selle’s correspondence, articles, photos, and other materials. The collection also contains materials from William Henry Donald, about who Selle wrote a book called “Donald in China” in 1948 (which sounds like an interesting book, also available here). There are pics of the book on Etsy.

Clipping from The Honolulu Advertiser - Newspapers.com

Earl Albert Selle, was born around 1887 in Seattle. His early life was full of adventure. During WWII he went blind, as was probably blind when he wrote the above column. But, that didn’t stop him from being adventurous. It is claimed he made news in 1961 when he wrote about becoming an aviator and flying a plan with the help of a seeing-eye-pilot. You can learn more about Earl in this obituary:

1987-05-29-honolulu-advertiser-obituary-earl-albert-selle

 
To Top

1942 Photo of Gunnery Target at Wendover Airfield

• CATEGORIES: Features, Old Images

Thanks to Roger Martin for spotting this photo on Facebook. This 1942 photo shows a jeep carrying an elevated target to help with shooting practice at Wendover Airfield. The photo was posted on Facebook by Damon Viola after he visited the The Historic Wendover Airfield Museum in Utah. He added, “This is a WWII Army Air Base dedicated in part to training the flight crew of the Enola Gay for the atomic bomb drop in Japan. If you’re ever in Western Utah I urge you to stop and check it out.”

1942-moving-target-photo-wendover-airfield

Moving Target, Gunnery Range on Wendover Airfield, 1942. Courtesy of the Utah Historical Society.

 
To Top

Photo of a Fire Department Jeep in Parade on eBay

• CATEGORIES: Features, Old Images

UPDATE: This is back on eBay.

This looks to be a press photo of a fire department jeep from the city of Columbus, Georgia, The date of the photo appears to be March 27, but I can’t make out the year on the right side of the photo (maybe ’53). I think the posters on the grille read “Don’t let FIRE lick YOU”.

View all the information on eBay

“Press Photo Fire Department Jeep Col92671 10X8 Photo Photo Is Undated.”

jeep-columbia-georgia-fire-dept-parade2 jeep-columbia-georgia-fire-dept-parade1