When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:

Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.

These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..

Farmer and Ranchers Best Investment: Whatever You Grow for Profit

Earth Moving Equipment:

Power Producing Equipment:

Jeep-A-Trench:

Service Station (Mr. Service):

They Go Through: Form W-1765

This 1955 brochure form W-201-5 highlighted the CJ-3B as part of the advertising standardization push by the Kaiser Willys marketing team.

1954 Form KW-1706 Brochures, early (orange) and late (green) versions.

UPDATE: For a few years now I’ve noticed that there were two versions of the 1954 Form KW-1706 titled ‘Jeep’ FARM POWER, one having an orange theme and one have a green theme. Since I owned an orange copy, I wasn’t in a hurry to get a green copy. Still, I was curious about why the newly formed Kaiser Willys Marking Team would publish a brochure, with the same form number, in two different colors, as that wasn’t a customary practice.

A few days ago I found a good price on the green version. When it arrived, I compared the two brochures. At first, I couldn’t see any differences. But, after examining the text, I discovered the reason behind the color change.

A small section on both brochures is titled “NEBRASKA TESTED”. Apparently, when the original orange brochure was produced, the jeep had only completed a tractor test (#432) using a jeep powered with an L-head, yet the company had applied to take the test using an f-head. At some point after the brochure was published, the f-head test (#502) was completed (which did show increased horsepower).

So, the company updated the brochure’s “NEBRASKA TESTED” text and changed the brochure’s color scheme, probably to make it easier to know which old brochures should be set aside and/or destroyed. At least, that’s my theory.

So, here’s a look at the two blurbs side by side.

Comparison of early (orange) and later (green) versions of the 1954 ‘Jeep’ Farm Power brochure.

Here’s a full look at the green brochure:

Continue reading →

UPDATE: I was finally able to get one of these off eBay at a reasonable price. It’s form W-1831 from 1955 introducing the new CJ-5. The back page (bottom pic) has some discoloration. The 3rd pic is a foldout, so it’s much bigger than it appears.