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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This ad appeared in the October 30, 1962, issue of the Indiana Gazette (Indiana, Pennsylvania). Like other newspaper ads I found, no jeeps were placed within the movie ad itself. I know lots of other literature showed jeeps, such as movie posters. However, I was surprised to see no jeeps in any newspaper ads. Apparently, Ruffners, a jeep dealer in Indiana, Pennsylvania, didn’t like this either, so the company placed their ad within a Hatari Ad.
UPDATE: This is back on eBay.
This Harris Bearings ad appeared in a 1944 trade journal of some kind.
View all the information on eBay
“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11″ x 5″.”
This FJ-3A brochure Form No. 61-05.
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Originally published October 31, 2015: This is an interesting FJ-3A brochure. It is Form No. 61-14. The ladder holder is something I haven’t seen anywhere.
“Here I have a 1961 single sheet advertisement issued by Willys for the Willys Jeep Fleetvan. There is some wear along the top and some light creasing (See Scans) but it still displays very nicely.”
Originally Published November 03, 2019:
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Originally posted in September of 2018:
Blaine spotted a discussion at the Ford-Trucks.com forum on Auxiliary transmissions that included the rare Warn Auxiliary Overdrive. A user named “38 Coupe” shared a bunch of smaller Auxiliary transmission documents that included a Parts and Instruction manual for the Warn AO. So, here it is, along with some photos of a Warn unit that was for sale in April of 2015.
This jeep family brochure is one of that last of the “animal series” that I didn’t own. The brochure includes plugs for Maverick, Hong Kong and Jack Paar Shows. It is Form No. DM61-04.
This is how it looks when fully opened:
This is the back:
This is the entire back when opened:
This is an unusual item that Maury shared. It’s priced at $99. A similar type of jeep sold without the lucite for $57 in August of 2020.
View all the information on eBay
What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?
This brochure out of Brazil highlights 6 reasons to buy the 1963 Rural wagon.
View all the information on eBay
“1963Jeep Folder, Brazilian Rural Jeep Folder. Condition is “Used”. Shipped with USPS First Class. This is a very nice folder Written in Portuguese Willys Overland”Fabricator vehicles of high quality”. I think what it’s saying is 6 positive reasons To buy a jeep in this rural area. Very nice piece, In great condition. All original.”
UPDATE: Bill shared David Tracy’s updated to this commercial. Apparently, there’s a disagreement on the history of the truck between the former owner and jeep. While an interesting story, I still think it’s a big issue over nothing.
https://jalopnik.com/jeep-bought-his-awesome-1963-gladiator-and-then-crushed-1845936078
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Originally Posted Feb 2, 2019:
Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:
2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html
The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.
For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):
On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.
Bidding starts at $15. This is listed as a 1950 creation, but I would think it was published earlier than that. Given it includes a truck, but no CJ-3A, I’d say more like 1948? I’ll have to verify with my copy.
View all the information on eBay
“THE STORY OF THE UNIVERSAL JEEP – PROMOTIONAL COMIC
PUBLISHED BY WILLYS – OVERLAND, CREATOR OF THE JEEP
JEEP UNIVERSAL WAS A NAME USED BY WILLYS FOR ITS 1/4 TON CJ UTILITY VEHICLES
BACK COVER HAS AN AD FOR THE UNIVERSAL JEEP AND JEEP TRUCKS
16 PAGES, FULL COLOR, STANDARD COMIC SIZE”
This looks like it may have been a full-page ad for Carl’s Motor company, despite the news stories sprinkled within. Note the photo of Bob Hope in a CJ-2A that seems to be promoting Carl’s Motors (I wonder if Bob Hope knew it).
A whole ‘flock’ of Slat Grilles flying over a battle field.
View all the information on eBay
“What It Is
A wonderful original magazine ad from 1942 for
Tobe Deutschmann Corp. Filterettes and Capacitors – Canton, Massachusetts
wonderfully illustrated by Walter Richards
Those Jeep Riders have an ear cocked for radio instructions.
Specifications
Ad is about 7.5 x 11 inches
Condition Note
It’s rather difficult to get the color and the contrast of the original in a scan AND preserve any flaws, which tend to get muted, so this text will describe flaws, if any.”
A 1955 newspaper ad for jeep looks familiar to me. Noticing that the spare tire was mounted like that of a CJ-2, I realized that the CJ-5 portion of the photo had been illustrated and an extra tree added.
Here’s how the ad looks, edited and cropped, in 1955 (ad is on eBay):
Here’s how the original 1945 press photo looked:
UPDATE: Mike shared some additional Canfield information, which I’ve added to this post.
1. Mike’s Canfield Wrecker Mailer Postcard. 8 x 9 Folded , 11 x 9 Unfolded. This is the outside back and front. Note the Overload Springs and Push-Plates (aka Push-Bumpers), which Canfield marketed for years (Koenig also had push plates/bumpers, but with slots for a winch).
This inner portion allowed recipients to resend the postcard back to Canfield for more information.
2. Canfield Wrecker Mailer Postcard from eBay. These images came from eBay and don’t show the whole card. From the eBay ad: “original Postcard, 8.5 x 5.5, Canfield Tow Truck Equipment.”
3. Additional Canfield information. Mike provided these bulleltins about how to sell the Canfield wrecker to prospects. These first two pages deal with incentives for Jeep dealers for installing Canfield wreckers.
UPDATE: Here are three Western JEEP toy ads on eBay.
1. This ad appeared in the May 1946 issue of Toys and Novelties. It looks to be an early ad for the Western Jeep. I didn’t realize it was manufactured out of Seattle.
2. This ad appeared in the Playthings Magazine in September of 1946. It announced that the Western Jeep had proven too popular and was sold out. There was a kiddie ride called the Western Jeep that look like it used this style of jeep (see post below this one).
View all the information on eBay
3. This ad appeared most likely in a 1946 issue of Toys and Novelties. The seller of this ad is purposefully obscuring the date and magazine, so it isn’t clear whether when this ad was published.
View all the information on ebay
4. This ad appears in a 1947 magazine, probably Toys and Novelties. It announced a new low price (though the price of the ad on eBay is anything but low):
UPDATE: **SOLD** Was on ebay.
(07/07/2020) In May of 1950, Fishing Line and Twine sponsored a contest that is described in the Field and Stream ad below . The grand prize consisted of a Willys-Overland Station Wagon, Trailorboat, Harris Trailer, 7 1/2 h.p. Marting outward motor, My Buddy tackle box, Hodgman wader, Montague rod, Ocean City reel, set of Voo Doo Lures, and a spool of Sunset fishing line.
To win the contest, a person simply had to write down their favorite fishing ‘tall tale’ in 150 words or less and send to the Sunset Line and Twine, located in San Francisco. There were 22 weeks of weekly prizes and then the five top prizes.
“1950 Print Ad Sunset Fishing Line Willys Overland Station Wagon Contest”
UPDATE. Another one of these ads is on eBay. The image is from a 2012 post.
View all the information on eBay
“Original
Magazine Print Ad
Approx. 9 x 11_inch
Satisfaction Guarantee
I will make right any wrong
I ship every day”
Our good friend Boomer plans to do some snow plowing to help out his Minnesota neighbors. Rather than plow driveways (too much shit to hit, he says) he will open up all his neighbor’s curb cuts.
He’s snagged a Western plow blade attachment, but he still needs the blade. Does anyone have suggestions what blade length he should seek? 6′ or 7′ or 8′ or something else?
Thanks!
1961 Western Snow Plow Brochure:
This rare Metamet catalog came from the UK via eBay. I had hoped there would be information and pics in side about the twelve different style of jeeps sold by Metamet, but this truly only covers the parts. The best part of this might be the back page, which lists the different jeeps. The catalog also has some well-done diagrams.
This is the cover:
This is the back cover, which is slightly longer than the rest of the catalog. On the left is a list of the Metamet jeeps:
Here’s the inside of the front cover, followed by the pages in order:
This 1942 advertisement in the Capital Times (Madison, Wisconsin) informs readers that they need to get their gifts in the mail by November 1st if they hope to reach military personnel in time.
The ad mentions the “yellow pages”; now that’s a dated reference!
View all the information on eBay
“1960 CANADA CANADIAN CAR TRUCK AD WILLYS OVERLAND JEEP PICKUP TRUCK CAMPER. MEASURES ABOUT 6.5 X 12 INCHES.”
Miller Manufacturing provided essential special service tools for jeeps. An earlier edition of this brochure from the 1940s can be seen here and for trucks here.
This particular brochure is Form F-741 A and is 10 pages. It was printed in April of 1958 and includes some tool order forms.
This April 1970 brochure contains some good jeep photos. I’m not very familiar with the “2-Car Car” campaign, so I’ll see if I can figure out when it began and when it ended.
This jeep family brochure is Form 70-04, which to me suggests it is an April 1970 brochure. However, at the bottom of the brochure is written ” Feb-70′ “.
Berg’s Truck and Parts Co. placed this ad in the October 13, 1946, issue of the Chicago Tribune. I figure that either engines were selling good and Berg was promoting the sale of more or they weren’t selling good and he had backlog of them that needed to go.
