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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This Newgren bed extender brochure is form N-166.
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …
This Newgren Pull-Type Tandem Disc Harrow Brochure is form N-165.
I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.
These ads have some neat illustrative work.
June 1947
1948
1947
Here are pics showing 1/4 of his collection of ads:
This Newgren brochure form N-164 highlights its hydro-grader and terrace.
The following three Newgren brochures have form numbers of N-161, N-162, and N-163. All three focus on different types of moldboard plows. This first brochure shows a plow that utilizes a General Purpose base.
This version of the plow uses a slat base.
This version of the plow uses a Forgy base.
As I mentioned a couple days ago, I received some Newgren brochures as part of the Jeep Equipment book I received. The brochures are numbered between Form N-160 (below) through Form N-168, with only Form N-167 missing. I cannot see a reason for them to start at N-160, but they do. I also think that there were other brochures from this line of brochures that I do not have. I will published these brochures over the coming days.
This brochure indicate that the Newgren equipment is tailored for the Monroe Hydraulic Lift.
Maury spotted this unusually risqué Matchbook cover from a dealer that sold jeeps and other vehicles.
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“Vintage Unstruck Matchbook cover :
KAISER WILLYS Station Wagons & Jeep Automobiles
KOUPAL’S MOTOR SALES 8640 S. Commercial Ave Chicago IL
” Open from 9 to 9 “
There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).
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“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”
This brochure from Monroe is dated June 1948 and has a form number of 890.
UPDATE II (01/22/2024): A puzzle has been solved. It was the Transport Motor Company that offered a full-width body extension that we’ve seen on several jeeps over the years.
This excerpt is from this document on Farmjeep.com: https://www.farmjeep.com/lifts/other-hydraulic-lifts/transport-motor-company-tmc-hydraulic-lift/
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UPDATE (09/13/2020): This DENCO body extension brochure appeared as part of the 10/01/1949 Second Supplement of the Willys-Overland Equipment Book brochures.
Interestingly, the 1948 First Supplement of brochures showed a Newgren collapsible body extension (see a few brochures down or click here) very similar (identical?) to this 1949 DENCO Body Extension brochure. Both extensions offer 7 cubic feet of space and note that a spare tire can be mounted to the side. They also both seem to have the same style of stabilizer bar that connects to the PTO bar. I wonder if Newgren sold this design to Denco in late 1948 or early 1949?
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UPDATE 04/28/2020: Someone in Georgia is selling newly built beds.
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Originally published in 2016: This may come as a surprise (not) that early jeeps weren’t known for their vast amounts of space. We’ve all seen military photos showing jeeps packed full of stuff, like this SAS desert fighter:
When the war ended and CJ-2As were introduced, a couple companies recognized the need for more room and solved the problem by creating add-on bed extensions (also known as bed extenders and body extensions). These bolted to the back and, usually, had supports that dropped to the PTO bar to help support the extra weight. Then, the tailgate was fixed to the very rear of the extension. The goal of this post is an effort to identify the different companies and their products.
As early as August and September of 1946, two different patents were filed, both by the same people.I have been unable to discover if that first patent model was ever built, but the second one has two sides that fold down similar to the Newgren (shown in #2).
Various Bed Extensions identified so far:
Here is an example of a Koenig data plate:
There have been a number of bed extensions that have resold over the last ten years on Craigslist and eBay, some attached to jeeps and some by themselves. I have found it difficult to distinguish between them, never having owned or seen that many up close. You can see all the ones documents thus far on eWillys: http://www.ewillys.com/tag/bed-extension/
Derek Redmond also has some excellent information on extensions over at the CJ-3B Page. https://cj3b.info/Tech/BodyExtension.html
This “A LITTLE JEEP GOES A LONG WAY”, if you take care of it framed poster was spotted in an antique store. It’s priced at $279 and claimed by the seller to be a prototype poster. How the seller would know this isn’t clear to me, but it looks like a pretty good sized and unique item.
There’s no size listed (and it might already be gone), but I’d estimate the size at about 30″ wide by 24″ tall (if the peg board holes are 1″ apart).
https://www.facebook.com/groups/1641202336209808/permalink/2543053809357985
This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.
There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.
Seller is accepting offers on this late 1950’s Special Equipment booklet.
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“5 1/2 X 8 1/2 inch booklet. All pages shown, soiling and wear to covers, inside pretty clean.”
As late as 1944, as this ad demonstrates, the Minneapolis-Moline Power Implement Company argued that they had developed the original “Jeep”. But, it’s clear that they lost that battle entirely.
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“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11 1/4″ x 8 1/4″. This is Not a Photocopy or reproduction.”
UPDATE II: Was this called a Western Jeep rid because it used the Western toy Jeeps?
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Originally posted in 2013: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’ These were very common rides at one time. This ride was also known as the Jeep-a-round.
“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”
UPDATE: **SOLD** Was on eBay.
This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.
“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”
This is another wagon-focused ad targeting females, as it was published in Better Homes and Gardens in February of 1955.
These two brochures are being sold by the same seller with an asking price of $9.99 each and he/she will consider offers. Both of these brochures can be seen in full on this page.
Here’s a an odd jeep-like Christmas card labeled “JEEPERS”.
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“Vtg 1940s Christmas Greeting Card WW11 Green Army Jeep Anthropomorphic Dog/AS IS.”
I don’t recognize this ad and it’s unclear where it was published.
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“Grade per Six Grade System: Near Mint
Page size in English units (approximate): 10 1/2″ X 13 1/4″
Page size in metric units (approximate): 27 cm x 33.6 cm”
This “One Car you can use for Most Everything” ad appeared in a 1948 issue of Look Magazine, but which issue isn’t yet clear.
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I’ll have to double check, but I think this is another Willys-Overland ad that’s unique to the New Yorker.
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“2-sided ad, both sides shown. New Yorker 2/16/1952.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Source publication & date of issue stated when known; occasional closed edge tears not affecting printed area may be present. Sheet size given is approximate. [8 1/2 x 11″]. Two-page ads noted. On some ads, moire patterning may appear in the scan; this anomaly is not in the original ad.”
I thought this a neat looking ad. I haven’t seen one quite like this done domestically.
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“JEEP WILLYS CARS OLD ADVERSITING MEXICAN PAPER AD, MEASURES: 10X12.5 INCHES, PLEASE SEE IN THE PHOTOS,”
This B.F. Goodrich Ad features a group of soldiers pushing a jeep over a muddy road while two women chat on a sofa. It is titled, “We took the nicest ride on Sunday”.
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