A big thanks to Barney Goodwin (of Barneys Jeep Parts) for sending me this early edition of the Kaiser Willys News. This is issue #3. A couple interesting things about this issue. Perhaps the biggest curiosity is that there isn’t much related to jeeps in this issue, confirming that even by early 1954 there was still a lot of integration still going on. Issue #2, seen in the post below, also didn’t have much information related to jeeps. Volume 4 of the newspaper, which appeared in May (and can be seen below the #2 issue), had a few more jeep specific references.
Advertising & Brochures Research Archives
May 1954 Kaiser Willys Salesman Brochure **SOLD**
This May 1954 issue of Kaiser Willys News is one I only have available in these smaller pics snagged off eBay back in 2013. There is a story about the Yakima ridge runners and the Jeep Rodeo, but it’s too small to read.
Barney’s Jeep Parts
1955 Willys 4-Wheel Drive Fire Truck Brochure
I got a great deal on this hard-to-find Fire Truck brochure on eBay last week. This is form W-240-5.
1956 Blackhawk Jeep Jack
UPDATE: This brochure originally appeared on eBay in 2013. This image recently popped up on Facebook along side an actual Jack. So, I’ve included that image with this 1956 Brochure:
“Year: 1956
Type: Original Print Ad
Grade: Very Fine ++
Authentication: Dual Certificates
Image: Two-Color
Approximate Size (inches): 7.75 x 11
Approximate Size (cm): 20 x 28
Description and Condition
This is an original 1956 two-color print ad for the Jeep-Jack, from the Blackhawk Manufacturing Company in Milwaukee, Wisconsin.
1958-1960 Cutlas Power-Lock Brochures
UPDATE II: This version of the Power-Lock brochure was posted to eWillys in May of 2023.
I hadn’t seen this version of the Cutlas Power-Lock brochure. Given the 1959 date, this is likely one of the earliest Power-Lock brochures. This brochure doesn’t not include a form number.
======================
UPDATE April 16, 2020: The bottom brochure examples show a brochure from 1958, probably Cutlas’ first one. You’ll note that the brochure (and the hub itself) was branded “Power-Lock”. However, the 1960 brochure (shown just below this text) lacks any “Power-Lock”branding. Perhaps someone else knows why, but I can find no reason why. Maybe there was some concern about whether the patent would be awarded? (It wasn’t awarded until 1962).
1960 Cutlas Hub Brochure:
============================
Originally posted Feb of 2019:
This Power-Lock was the first hub patented (1958), copyrighted (1958), and sold under the Cutlas brand. As I mention in my Free-Lock article, for reasons unknown, the president of Free-Lock became the president of Cutlas. Even more curious, the last two model of Free-Lock hubs were WL-57 and WL-58.
And, what was the Initial model of the first Cutlas hub you ask? That would be WL-6, shown below (1958 Cutlas Hub Brochure):
Warn Overdrive Catalog from the late 1960s (?)
UPDATE: This was originally posted in 2012, but it’s worth a repost.
Dad never had an overdrive in his jeep, but did have this catalog (No. 1842). I suspect he built a few of these for Al Carroll.
I’ve attached a few random pictures below, but the PDF link includes all the pages and is downloadable to your computer.
1950 Jeepster and Wagon Ad Mats by Congress Electrotype
I bought these two items off of eBay. If I understand correctly, these are mats, produced by the Congress Electrotype Company, were formed from an original engraving. They were then placed wrapped onto a cylinder with other mats to form a newspaper (or magazine?) page. A metal mold is then created from that, which is used to print the pages.
I had erroneously assumed when purchasing them that they would be thick, heavy metal plates (before I understood how the process worked), but they are actually extremely light and pliable. I assume these were extras, never used? They may be a paper mâché of some type (they are that light), which was one of the processes historically used, or something similar,
I’ve taken pics from above and at an angle to show the depth. I have to say that I’m not really sure these were worth buying, but I doubt many survived (these are the first I’ve ever seen anywhere).
This wagon ad is 10″ tall by 6″ wide:
I was able to locate an example of this ad, but it’s a poor example (If you have a newspapers.com subscription, you’ll be able to see it more clearly):
1956 Bestop Brochures on eBay
These are likely some of the first brochures produced by Bestop. Here’s a look at the company’s history.
View all the information on eBay
These are fabric swatches:
This is a 1956 price list:
1957 Kurland Rear Bumper Brochures
UPDATE: **SOLD** Was on eBay.
I don’t remember specifically seeing these bumpers, but I suspect a review of the truck and FC categories would reveal some.
1957 Scheneker Snow Plow Brochures
These 1957 Scheneker Iron Works snow plow brochures sold for $29 on eBay this weekend, more than I thought they’d go for.
Arps Snow Plow Brochures
This set of 1957 Arps snow plow brochures sold on eBay this weekend for $12.50. Learn more about Arps/Blackhawk plows here.
1957 Mobile Bumper Brochure
This explains the origin of some bumpers we’ve seen on trucks. I *think* I’ve also seen that winch a few times. Also, it appears that Kelly Manufacturing was a reseller of them.
“”Mobile Bumper Inc.” Brochures for Willys, Jeep and all Pickup Truck lines, by the writers and illustrators of Mobile Bumper Inc., Indianapolis Indiana. No copyright date, but the a Price List included is effective February 15, 1957. Published by Mobile Bumper Inc. NOT Ex-Library. No ISBN – there were none in those years. Note – the photos you see are of thess brochures – no ‘Stock Photos’.
Three splendid brochures and a price sheet, various sizes, drilled for a 3-post binder (binder not included). A trifle of roughening around those holes after 2/3 Century. Lots of good Illustrations, splendid information for these 1950s-era Jeep and other brand aftermarket accessories. Here was the equipment you needed, and a bit of ‘How-To’ for improving that vehicle.
The marketer, Mobile Bumper, advertised these items for sale – interestingly, the price list is titled ‘Mobile Bumper’ but was printed by Kelly Sales, Charleston WV. In many cases equipment for aftermarket Jeep applications was made in Toledo Ohio, home of Jeep, and was marketed by other companies. Not sure if that’s the case here.
Mobile Bumper Accessories – Truck bumpers for Farm, Delivery and Service trucks with many additions beyond just the bumper. 8 1/2″ x 11″, two-sided;
A new Truck Bumper – Combination Rear bumper – Step – and Trailer Hitch, Ring or Ball, 17″ x 11″, folding down to a 4-page brochure, 8 1/2″ x 11″, advertising equipment for Willys, Ford, Chevrolet, GMC, International, Dodge and Studebaker. Heavy steel, lots of extras;
Price list, blue-purple ditto printing, parts for Jeep, Willys, Chevrolet, International, Studebaker, Ford, Dodge – GMC & Chevy are interchangeable. One page, 8 1/2″ x 11″;
Mobile All-Purpose Winch advertising from Mobile Bumper Inc. Well pictured, heavy-duty, red accents, 8 1/2″ x 11″, one side.”
1963 Condensed Jeep Specs Brochure
As I recovered in bed on Sunday, I forgot all about a host of items I was hoping to win on eBay. While this was not one that interested me, there were others …
1949? Universal Jeep Brochure
This 24-page Universal Jeep Brochure provides a look at both the CJ-2A and CJ-3A, with pics of both. That led me to believe this was most likely published in early 1949. Most of this appears to be images/info that we’ve seen bundled in other brochures and documents.
February 1957 Willys News
The last issue of Willys News I posted was from the summer of 1956. I don’t have any others for 1956. I also don’t have the January 1957 issue, but I do have some eBay pics (from 2013). It looks like a good one (see post below this one).
January 1957 Willys News
UPDATE: This was on eBay.
Some good DJ-3A & FC-150 photos and some rare early swamp racing photos.
“Original salesman’s non color catalog , 11 x 17 , 8 pages , includes salesman’s messages , salesman’s contests , shows some models , etc.”
1949 Meyer Snow Plow Brochure
This early Meyer snow plow brochure sold on eBay. I was busy buying a few other things yesterday, so decided to let this one go. If someone out there purchased it, feel free to send me some lo res scans (d @ dealers.com) that I can share with folks.
Tux Park III Parts List
This was also on eBay. I assume one of the Tux Park guys hopped on this unique resource. Unfortunately, only a couple photos were provided on eBay.
Kemco Hardtop Brochure
A big thanks to Ted Jordan for making and sharing these scans. When Hubart A. Kelly initially purchased the D. L. Beck Manufacturing Company, which produced CJ-2A hardtops, initially the cab company was called Kemco. At the time Beck was still a working partner at the company. This rare four-page brochure was produced at that time. Not too much later, Kemco was officially became the Kelly Manufacturing Company and Kemco disappeared.
These are the interior two pages.
This is the Dealer’s Confidential Price list:
And here is what the rest of us would likely have paid:
Early Kelly Manufacturing Hardtop Brochure
Ted Jordan also shared this early Kelly Manufacturing Hardtop Brochure. Note that the brochure mentions Kemco on the front page, which suggests this was printed shortly after the name was changed to Kelly.
Kelly All-Steel Jeep Cab Brochure
So … this was on eBay yesterday. I’d patiently waited to purchase it, even setting my alarm clock. However, when the day and time arrived, my phone was away from me charging. Meanwhile, I was distracted researching this book 1000page-plus cook book from 100 years ago (1920 in fact), which I found while doing some ewillys posts yesterday (I was killing time awaiting the eBay auction end).
My supportive wife was very excited when I showed her the book images, as she knows I like a good old cookbook. She started chanting, “buy it, just buy it, buy it” … but no, I couldn’t at that price. After some research, I found a free copy on the Internet Archive, but looking through 1000 pages on the IA just isn’t the same as having the real thing in my hands. Eventually, I found a MUCH less expensive copy through Amazon, which Ann purchased for me as a gift (she’s hoping I’ll cook some food from it).
By the time I returned to this eBay auction, it was exactly 2:15pm, the same time that the auction ended. My timing couldn’t have been any worse.
Oh well, at least I got a cookbook out of the deal! Here are the two images from brochure that were posted to eBay.
David Bradley Trailer Renton, WA $450
Looks like a good price.
https://seattle.craigslist.org/see/tro/d/renton-willys-trailer-4×6/7104260098.html
Here’s a related newspaper ad for them (originally posted on the earlyCJ-5 page some time back):
1948 Ads in the Chronicle-Star From Pascagoula, Mississippi
Like we saw with the 1948 ads in the Montana Farmer-Stockman, the ads run in the Chronicle-Star out of Pascagoula, Mississippi were more sparse. Moreover, two different dealers posted ads. The first half of the year it was the Runnels-Wiggins Willys Dealer publishing ads. The second half of the year it was the Stewart Motor company out of Mobile, Alabama, publishing ads.
RUNNELS-WIGGINS: February 13, 1948:
RUNNELS-WIGGINS: March 05, 1948:
RUNNELS-WIGGINS: April 09, 1948:
1948 Report On The Universal ‘Jeep’ in Conservation
Here’s the 1948 Report On The Universal ‘Jeep’ in Conservation I mentioned last week. At twenty-three pages, it’s larger than I expected with lots of photos. All but three of the photos were taken at the Rio Grande College Farm in Ohio (see last page for more info).