This Milwaukee Sentinel ad from May 25, 1947, filled an entire page. Part of the ‘Jeep is a Working Girl’ ad campaign Willys Overland published different versions of the ad in magazines as well. This ad also promoted a 1947 Jeep Caravan tour that included demonstrations of eleven pieces of equipment.
Advertising & Brochures Research Archives
1962 Mitsubishi Jeep Brochure on eBay
This has some good Mitsubishi info on it.
“RARE ORIGINAL BROCHURE on the GASOLINE and DIESEL 4-WHEEL-DRIVE CJ-3B JEEP (Versions J3 (JC-3) and J-10 (JC-10) as well as the JEEP STATION WAGON (DELIVERY WAGON), FIRE ENGINE and 1/4-TON TRAILER, all built by MITSUBISHI in the 1960’s under license from WILLYS. Opens to approximately 16 by 21-Inches.”
View all the information on eBay
1962 Mitsubishi CJ-3B Brochure on eBay
Another neat Mitsubishi brochure.
” RARE ORIGINAL BROCHURE on the GASOLINE and DIESEL 4-WHEEL-DRIVE CJ-3B JEEP built by MITSUBISHI in the 1960’s under license from WILLYS. Opens to approximately 17 by 18-Inches.”
View all the information on eBay
1951 Willys Overland Megaphone on eBay
Well here’s an unusual Willys Overland item.
“Original souvenir from Willys Cleveland’s First Annual Family Night Toledo Mud Hens Baseball game on August 3, 1951 at Swayne Field in Toledo, Ohio
Its made of a firm cardboard material with a metal band. Can’t be many of these around anymore. Found right here in Toledo, Ohio.
Measures 8″T x 13″ Round at widest point.”
1957 Kaiser Willys International Ad
An ad printed in the December 29, 1957, issue of the Toledo Blade highlighted the number of factories and sub-assembly plants Kaiser Willys had all over the world. They also had dealerships serving 134 countries.
Chuckwalla Jeep Club Plaque
I spotted this great old Jeep Club plaque from the Chuckwalla Jeep Club on Craigslist. The club still exists and has a Facebook page.
Kool Cigarette’s War Stamps Sign
UPDATE: **SOLD** Was on eBay
A poster of a penguin driving a Bantam BRC-60 sponsored by Kool Cigarettes. It is 20″ wide by 30″ tall.
“Up for sale is this Super Rare estate fresh WWII era Kool Cigarettes advertising sign / poster featuring Kool’s Willie the Penguin in WWII attire driving a military jeep with a Kool Cigarette Machine Gun on the hood and shells exploding in the background. The poster reads ‘KOOLS The Pack To Take Wherever You Go!’ The bottom of the poster reads ‘Save B&W Coupons for US War Stamps’. The poster measures 30 inches tall by 20 inches wide. The poster is in good condition for its age and has great color although there is a good deal of wear and creases around the edges and holes where the poster had been hung (Please See Photos). These issues don’t take away from this great WWII advertising image and this would make a great addition to any WWII, Advertising, or Tobacco collection.”
Mr. And Mrs. Smith and Their Willys
With Mrs. Maude Smith around, there was no call for Mr. Smith to learn to drive. Funny article published in the May 1956 issue of Willys News.
‘Lola’ Tackles the Borders of Texas
This article from the June 1955 issue of Willys News shares the brief story of Frank Tolbert’s 5,000 mile trip around the state of Texas. Accompanying Frank were Frank, Jr., and a CJ-5 then named Lola.
I have found a series of articles published over successive weeks in the Dallas Morning News about their trip. However, I have to sign up and pay a fee to use it. Anyone have free access? I would like to see what the article say before having to buy anything.
To see the search snipped, go here: http://nl.newsbank.com/nl-search/we/Archives/?p_product=DMEC&p_theme=histpaper&p_action=keyword
Search: willys jeep
Limit by Date: 1955
Story Behind 1955 Jeep Vehicles Brochure
This article from the May 1955 issue of Willys News discusses the ‘new’ Jeep Vehicles and Equipment Cut Costs and Get More Work Done brochure. I’ve included some screen shots from the actual brochure.
Late 1940s Delivery Panel Wagon Brochure
This is a circa 1949 delivery panel wagon brochure marked PDCM1-3CM-949 that highlights the advantages of a Willys Panel Delivery Jeep. It’s a brochure that could act as a mailing brochure as well. What makes the brochure’s design a little unusual is that the first ‘fold’ is vertical, rather than horizontal, making it 17″ by 5.5″ when first unfolded.
If folded, this was the 8.5″ by 5.5″ front page:
When unfolded, this makes a 17″ x 5.5″ graphic:
If unfolded all the way, this 17″ x 11″ complete foldout:
Service Station Merchandising Contest Winner
A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.
Feb 1961 Busy Bee Equipment Brochure
This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.
If folded, this was the 8.5″ by 5.5″ front page:
The 8.5″ x 11″ interior: If unfolded all the way, this 17″ x 11″ complete foldout:
1955 Gravity Dump Modification
There were several articles that made the June 1955 issue of Willys News worth purchasing, even if the price was higher than I wanted. Case in point is the gravity dump box idea below. Perhaps someone can recreate this rare mod?
Swedish CJ-3A Jeepen Brochure
I may not be able to read this brochure from Sweden, but I like the pictures :-). I guess no one else on eBay could read it either, which is why I got it for next to nothing.
Jeep Corn Picker Brochure Manual **SOLD**
This is a rare Corn Picker brochure that was on eBay. Given the reference to the ‘Jeep’ Tractor, this would have been published around 1951 or 1952 (no mention of the CJ-3B).
Four In Una Jeep Movie Poster From Italy
Safari-Kar International DJ-5 Brochure
Thanks to Gayland for sharing this brochure and much more. I’ve got to go through the rest and figure out a good way to share some info, but I thought this was worthy of it’s own post.
Note: Another firm started up about the same time as Safari-Kar on the east coast.
Introduction of the Two-Tone Truck
1950s Willys German Jeep Brochure **SOLD**
UPDATE: Sold on eBay for $26.00
“This auction consists of two items: a heavily illustrated 68-page Jeep Vehicle Catalog and Parts Price List number 12 dated January 1956 for a company called Jeep Service Dipl.Ing. E. Stahl & Co. in Vienna, Austria, AND a 12-page parts price list dated 1 January 1956 for the US Military Model MB jeep from the same firm. The smaller catalog is attached inside the front cover of the larger 6 x 8-¼ inch catalog.”
Willys Approved Service Sign Kiefer, OK $2500
Not perfect, but appears in great shape.
“Old Willys sign.
2 sided.
At the bottom it has these markings:
Walker & Co Detroit
Asking $2500 or best offer.”
Jeep Sign Bulverde, TX **SOLD**
UPDATE: **SOLD** Was $200
New jeep sign, but still neat.
“Two signs one JEEP, one CHRYSLER from a dealership large outdoor type. They measure 3′ 1/2″ X 10′ $200.00 each.”
1943 Carilloy US Steel Ad on eBay
Maury spotted this ad showing a famous shot of a slat grille charging over a hill.
Matchbook Cover w/ Jeep **SOLD**
UPDATE: **SOLD** Was on eBay.
This matchbook highlights Fort Knox and depicts a jeep and a tank.
“VINTAGE 40 FRONT STRIKE MATCH COVER.”
Texas Service Station Convention
Here’s a good photo of the rear of a truck ready for service station duties. This was published in the May 1955 issue of Willys News.