UPDATE: This is actually a “hostess tray”, not an ashtray. As noted in the comments, the difference between an Ashtray and a Hostess tray is the semi-circle attachment that holds cigarettes (see here: http://www.ewillys.com/wp-content/uploads2/2020/06/1960-02-willys-news2-lores.jpg).
The interior of this hostess is black. Unclear if the black is original or not, but my inclination is that it isn’t. It’s listed at $109, but the “Make Offer” option is available.
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“Here is a really cool vintage, Willys truck Jeep CJ advertising metal ashtray. The ashtray is in good to very good condition. It measures about 6 1/4 inches in diameter. The top has been painted black. Sorry about the reflection from the light.”