Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.
Advertising & Brochures Research Archives
1947 Jeep News Vol.1 No. 3
Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.
1958? CJ-3B Australian Brochure
I am guessing that based on the reference to right-hand driving, and given that jeep manufacturing was introduced in the summer of 1958 in Australia, that this brochure is likely from 1958.
Here is the front of the brochure:
The is the back when folded:
The brochure opens horizontally at first:
Next it opens vertically:
Warn Brochure Collection **SOLD**
This Warn brochure collection sold yesterday for $242 on eBay (I was the second highest bidder). There are a few brochures I hadn’t seen before, but most I have. The inclusion of several San Angelo Die Casting brochures was interesting as well, such as the “East Cook Camping Unit”.
January 1947 Willys-Overland Sales News
Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!
I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.
July 1948 Color Jeepster Ad from Newspaper eBay
The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.
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“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”
1946? Issue of ‘Jeep’ News
Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.
Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.
Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.
I published this last year
Here’s the full issue from Dave:
Sept 1954 Farm Jeep Newspaper Ad
I was surprised to see this ad published as late at September 3, 1954, because it highlights the CJ-3A-based “Farm Jeep” (see halfway down in the ad). It was printed in the Fort Worth Star-Telegram.
Jeep Willys Service Sign on eBay
I’ve not run across a sign quite like this one with the text accompanying the round part of the sign in this way.
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“The sign is previously displayed it is made of metal not tin its painted measures 48 in width by 24 in height. I am selling it as shown with no claim of originality. An excellent sign to add to your collection if your looking to own a really unique sign. I am selling this item with no reserve.”
The J-Bird Fiberglass Hard Top
This ad took me by surprise. I’ve never heard of the J-Bird Fiberglass hard top made by Stanley Aviation. I wonder if there are any left anywhere? I’m guessing it was made in Colorado given this ad was in the Mile-Hi Jeep Club archives.
I was able to find some information about Stanley Aviation, but nothing related to Snaley Aviation and a jeep top.
Year? Truck Brochure From Australia on eBay $21US
The shipping on this is $25US; otherwise, I’d get this rare brochure.
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“Original Willys Jeep 1 Ton Truck brochure”
October 1953 Worman Hardtop Brochure
UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.
Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”. Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met.
1954 KW 170X CJ-3B Line of Brochures
UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T
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Originally published July 4, 2020:
UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.
This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:
This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:
This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:
1957 FC Brochure
I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.
This is the front of the brochure:
The top folds up to reveal these two pages:
The bottom folds down to review this center section:
This is how the back appears when fully opened: Continue reading
1951 Export Corp Universal Jeep Ad
Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.
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“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”
1949 Willys 4WD Wagon Brochures
UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section. Note the “Universal Jeep” shown has a Worman hardtop. There is no date or form number on the brochure:
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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.
December 1949 Jeep Truck Brochure
UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.
Here is the first page of the brochure:
It unfolds vertically to reveal this page:
This shows the entire center area:
Here is the back of the brochure:
1960? Kaiser – Willys Motor Sale Service Mailer
I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.
Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.
1956 Light Duty Rescue Truck Brochure on eBay
This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.
May 1957 Forward Control Brochure
I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented. I’ll update this with scanned pics once I receive the brochure.
Sturdee Hardtop Brochure
UPDATE: Roger Martin bought this rare color Sturdee brochure and shared some pics with us. This is a cool item!
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Originally published March 26, 2018: This is the only information I could find on this rare hardtop.
1963 Masonite Contest Jeep Wagoneer Prize
This 1963 ad by Masonite planned to award a 1963 Jeep Wagoneer as the grand prize as part of a drawing. To enter, contestants had to go to fill out an entry form describing five ways to use Masonite hardboard products. Unfortunately, I could not determine who won the jeep.
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This ad for the contest appeared in the July 04, 1963, issue of the Brockway Record out of Pennsylvania:
March 1962 Ad for Crescent Contest — Jeep Tow Truck Prize
Here’s an unusual contest prize: a new jeep truck with a tow package that included a Canfield wrecker setup along with a Canfield push plate on the front. This grand prize was awarded to the person would created the best cartoon featuring “Wiry Joe”. The Crescent company was the maker of Wiry Joe automotive wire and cable products. It tried to find out more, but all I could unearth was that someone in Rhode Island won one of the cameras.
The ad is priced at $19.97, while the whole magazine can be purchased for $10.99 (or less).
1955 & 1956 Willys Motors Ads Aimed at Dealers on eBay
UPDATE: Here’s another dealer-oriented ad, this time from 1953:
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Originally published May 27, 2022: I’ve never seen these ads. They appear to be focused on dealers. It’s unclear where these were published. The seller has a variety of other more standard, consumer-oriented ads.
1958 Cutlas Power-Lock Brochure
This brochure is from 1958, which might make it one of the earliest brochures. It was posted to Facebook by Richard Harper, which came from Sam Higginbotham.