I don’t have a high resolution version of this brochure, as it’s more expensive (almost $50 after shipping and taxes .. it comes from Australia) than I’d like to pay. You can see it was originally sent to Minnesota (Cutler Motors Sales, Mora, MN). How it got to Australia I couldn’t say. Curiously, it has the same form number as the export version in the post above: SD-73-MI–80M–350.

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As with the one above, this is the front of the folded brochure:

This is the folded back page:

When unfolded vertically, this page appears:

When unfolded horizontally, this page appears highlighting the new Hurricane engine:

When completely unfolded, this page appears:

And, finally, this is how the back appears when unfolded: Continue reading →

There’s no form number on this Willys Sedan Brochure, but based on the style, I would say it’s a 1950 brochure. This is the front of the brochure. Once I receive on additional brochure, I’ll demonstrate the series of 1950 wagon/truck nose brochures.

This is the back fo the unfolded brochure:

When unfolded vertically, this page appears:

When unfolded once more, this time horizontally, this page appears. One interesting detail is that the other similar brochure refer to the engine as “new”, but this one refers to the engine as “Famous”. Thus, I suspect this is a late 1950 brochure.

When the brochure is fully unfolded, this page appears:

This is how the unfolded back of the brochure looks:

You can see better pics of this type of brochure here: http://www.ewillys.com/2020/05/18/1951-jeep-moving…uipment-brochure/

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“JEEP Willys Jeep Earth Moving Equipment BROCHURE PAMPHLET. 2 page fold out 1940-50’s has 3 punched holes to fit in 3 ring binder. Condition is good “Used””

This over-sized 4WD truck brochure folds out to roughly 22″x17″. It’s form number is 4WDTM1-3CM-350. This first image shows the front of the brochure:

This second image shows the back prior to unfolding:

When opened vertically the brochure reveals this page:

Unfolded one more time, and this page showing off the Hurricane engine appears:

When fully unfolded, this great image of the truck is shown:

This is how the back looks when completely unfolded:

In 1950 the Jeep Station Sedan line was upgraded with the Lightening 6 engine. Apparently, that didn’t stimulate sales, as the Sedan model was canceled later in 1950. For some reason, there’s no form number attached to this brochure (I can’t figure out why some brochures have form numbers and some don’t). The four-page brochure opens horizontally. Since it didn’t fit on my scanner, I ‘scanned’ it with my phone, but it didn’t scan all that well. It doesn’t look as dirty in person as it does in the pics.

This brochure pushes the wide-ranging capabilities of the Jeep truck. It is Form No. 62-06.

The is the front of the unopened brochure:

This is the back:

When first unfolded, these complementary flaps appear:

When the page flaps are opened, the brochure is fully opened revealing this page:

This is the back of the brochure when fully opened:

The one-page brochure is Bulletin 149 from Koenig Iron Works and showcases the full hardtop (more on Koenig hardtops here).

This January 1957 ad appeared in an unknown publication on behalf of Willys of Canada.It featured an introduction to the new FC-150.

This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.

This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.

You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.

Continue reading →

UPDATE: One of these brochures is available on Bay for $9.95 +shipping.

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Originally posted September 25, 2020: 

This brochure has a form number of CJ3A-M1-250M-9-49, which seems to indicate it was published in September of 1949. Some of the art for this brochure was completed a year and a half earlier for a newspaper ad (see bottom of post).

Continue reading →

The most interesting this to me about this brochure is that the front of it shows the wagon in front of 1962 Seattle World’s Fair icons. In terms of brochures, based on what I’ve seen, Willys-Overland and Willys-Motors didn’t usually include that kind of iconography.

This is the front:

The back (when unfolded) is blank:

Unfolding the brochure vertically yields these images:

Opening either wing reveals the unfolded imagery:

This shows the unfolded back:
Continue reading →

This ad appeared in a July 1957 magazine, but don’t which one. As Vernon noted about this ad, the ad below also shows a truck with a stake bed extension. Any ever seen that option?