This photo, marked as photo #5, shows the versatility of the jeep by demonstrating how it can become a mobile spraying device.
Advertising & Brochures Research Archives
Circa 1960 Willys Jeep Feuerwehrfahrzeuge Brochure
This four-page brochure “Willys Jeep Feuerwehrfahrzeuge” comes from Switzerland. It’s got some vehicles modified for fire departments. These are some cool rigs. Page 3 shows a unique crew-cab FC-170 with a back cab separated from the front.
July 1945 Press Release Photo #4
Sept 1957 Willys Export Oil Industry Brochure
UPDATE: One of these rare brochures is currently on eBay.
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Original post from October 2020: This unusual brochure came from Switzerland. The form number is OFS-9-57-X, with the X indicating it is an export brochure. This brochure contains a surprising amount of text. On the very last page of the brochure is a small image of another brochure, one I haven’t seen (see the very bottom image of this post).
This is the fully opened section of the brochure.
August 1948 Joe Drew Fishing Wagon Brochure
Joe Drew outfitted a series of wagon modifications that are highlighted in this brochure. I tried to learn more about Joe Drew, but didn’t have any luck. This is form number: 4x463SW-M2-50M-8-48. It is a tri-fold brochure that also folds out to create a single large image.
This is the page when the tri-fold portion is fully opened.
This is the full center page:
This is the back side when the brochure is fully opened:
July 1945 Press Release F
This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.
Willys of Indiana Matchbook Cover on eBay
The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.
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“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”
1947/48 Willys Jeep Brochure from Switzerland
This double-sided brochure is printed in French on one Sid era German on the other. The only driver shown in the pics is a woman at the helm of the CJ-2A. Given the vehicles pictured, my guess this was printed in 1947 or 1948. The paper is extremely thin, so I’m surprised this one survived.
July 1945 Press Release E
July 1945 Press Release Photo #1
2 Circa 1970? Brochures From Switzerland
Titled Geschlossener Jeep fur Sommer und Winter, these two brochures came from Switzerland. The majority of the images show configurations for the CJ-6, but a CJ-3A looking jeep is shown as is a CJ-5. You can see one brochure has “72” written on it, which *might* be a reference to 1972? Those seem like some nice configurations of well-built tops.
July 1945 Press Release D
July 1945 Press Release C
1958 ‘Jeep’ Calendar w/FC-170 on eBay
This vintage calendar featuring an FC-170 looks in good shape. It’s priced at $29.95 w/ free shipping.
No Updates Wednesday
I don’t know where Tuesday went … I’m still looking for it. Needless to say, I didn’t get any updates done for Wednesday. However, I did get some cool brochures in the mail from Switzerland. Here’s a sneak peak.
1954 Farm ‘Jeep’ Ad on eBay
The ad for the Farm ‘Jeep’ appeared in an unknown magazine.
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“1954 Willys 4 wheel Drive Farm Jeep AD, taken from a 1954 magazine. AD measures about 5 x 8. Condition is Good with some discoloration from age.”
RLT Development’s Husky R.V. Jeep Kit
UPDATE III: Robert’s RLT Husky
UPDATE II: Ray sent some pics of a Husky he built in 1992. (Also, if you are in the UK, I know of a Husky kit jeep for sale in Jersey)
Ray built this RLT Husky R.V. atop a Ford Escort MK2 chassis. It took Ray 2 years to build his rig. He combined the kit with original parts. As you can see, it is one of the more authentic looking Husky-jeeps built from the kit. Ray sold his RLT Husky in 1995.
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Originally posted August of 2013:
Sometimes called the Husky R.V. or the R.L.T. Husky, this Jeep Kit was sold out of the UK and used atop a Ford Taurus or Ford Escort Mark IV (and other cars?). It was available for an unknown period during the 1980s and 1990s.
“R.V. – Rugged and Versatile aptly describes these tough, reliable and inexpensive all-weather vehicles. The unique exterior MDF body combines great strength with structural rigidity and will not rust, crack, craze or splinter, yet is easy to repair.
The sturdy steel chassis, with substantial (de)fenders front & rear, is built for long life, stability and to cope with rugged conditions. Seating can vary from 2 fronts with a rear load space, which can be fitted with forward, rearward or inward facing rear seats, accessed via a ‘walk-thru’ from the front can be accommodated by simple modification to the cutting and assembly process, or the rear zip up rear hood window, with or without the optional opening tailgate
Fold-flat windscreen. Ford front engine/RWD ensures safe predictable handling, amazing traction and reliable mechanics. Nimble as an Escort, the HUSKY turns tighter than a London Taxi and yet provides a comfortable ride even over rough terrain. Safety options include a hefty Roll Bar, front Nudge Bar and chassis mounted Side Impact bars/steps”
Some pictures:
FC-Ads From Canada on eBay
Here are some Canadian FC ads on eBay. One describes a contest in 1957.
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“1950’S WILLYS JEEP FC-150 PRINT ADS (3). Good to fair condition. One of the ads is a 1957 full page ad measuring 8.5 x 11 inches. The other two are half page ads.”
1953 CJ-3B Ads
This first CJ-3B focused ad was published in the April 09, 1953, issue of the Barre Daily Times out of Barre, Vermont. It demonstrated how the Universal ‘Jeep’ “Pays its way Fast!”. It was paid for by Vermont-Willys, INC.
This next ad appeared two weeks later in the April 21, 1953, issue of the Sentinel out of Carlisle, Pennsylvania. It was sponsored by the William Peiper Garage.
1957 FC-150 Demonstration Drive Salesforce Brochure
Anyone have one of these FC-150 Demonstration Drive Salesforce contest brochures? I can’t remember where I saw/found these pics.
April 1948? Newspaper-like Brochure
This “America’s Most Versatile Farm Tool” newspaper-like advertising piece (though printed on a heavier weight material than newsprint) is marked 484A250, which may mean it was published in April of 1948.
March 1947? Universal Jeep in Industry Brochure
I’ve had this brochure for years, but never got around to scanning it until now. It’s form 473A250, which might mean it was published in March of 1947. This brochure folds out horizontally with four panes.
These next two images show how the entire brochure folds out, front and back.
May 1950 “Made-to-Order for Sportsmen” Ad on eBay
This ad appeared in the May 1950 issue of Outdoor Life.
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“Outdoor Life 5/1950. Original magazine page. NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [8 1/2 x 11″+/-]. Two page ads noted. Occasional small edge splits not affecting image or type may be present.”
Newgren Field & Pasture Cultivator Brochure
This Newgren field and pasture cultivator brochure is form N-168. It is the last of this series of color Newgren brochures that came with the jeep equipment book.
1949 Newgren Parts Price List
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.