This 1950 CJ-3A brochure was one I hadn’t seen. It sold for $78. I stopped bidding at $50.
Advertising & Brochures Research Archives
1948 CJ-2A Leavenworth, WA Make Offer
This appears to have a Bobcat fiberglass body and hood.
https://wenatchee.craigslist.org/bar/d/leavenworth-1948-willys-jeep/6878514588.html
“302 Ford engine mildly built with approximately 3,000 MI. Jeep is 98% complete. Needs power steering hooked up, blinkers wired,…but I’ve been driving in the summer this way for the past few years with no issues. Jeep does have black canvas top in great condition. Tires have at least 90% tread left. I seriously only drove this thing 300 miles a year for the past 10 years or so. It’s just at the bottom of my to do list. 4 speed transmission with overdrive upgraded brakes miscellaneous other things shoot me a text of what you have to trade. Hardest off roaring was a gravel logging rd.”
1949 Borg-Warner Jeepster Ad
Borg-Warner had this March 19, 1949, ad published in the Saturday Evening Post, page 49. Looks more like a Jeepster ad than a BW ad.
1948 Ad For the Nickel (found in Steel)
This ad for Nickel (as in the Nickel in steel the contributes to strength) appeared in the February 21, 1948, issue of the Saturday Evening Post, page 78.
1957 ‘Jeep’ Vehicles Help fight Disease! Brochure
This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there. It’s an export form, with form number MFS-8-57-X
The next three pages unfold into a single page. But, I’ve separated them for easier reading:
1953 Wagon & Trophy Fish Hole Ad
I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.
Large Two-sided Jeep Sign Saint Joseph, MO eBay
Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.
View all the information on eBay
“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
Continue reading
1957 Coffee and ‘Jeep’ Vehicles Brochure
This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.
The next three pages foldout into a single page. But, I’ve separated them for easier reading:
July 1955 Ad Promoting Fishing and Working on eBay
Notice how the Fishing is first and then Working is second? Willys Motors had their priorities straight! The add includes a matte.
View all the information on eBay
“VINTAGE 1955 Jeep Willys Motors Print Ad Fishing 4 Wheel Drive Toledo OH Matted
1955 Original Magazine Ad… not a copy or reprint
Ad measures approximately 8″ x 11 1/2”
Money Back Guarantee – Immediate refund if not fully satisfied
Shipped in a “Stay Flat” mailer, never rolled
Ship an unlimited number of items at the single item rate if multiple items are purchased
Professionally matted in an 11×14″ bevel cut white mate with 7 1/2″ x 9 1/2″ opening
Image is shown before matting. The ad will be professionally matted at the time of sale.”
1975 CJ-5 VAM Brochure
Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.
1946 Ad For the Jeep Station Wagon
This 2-page Car for all the People ad was featured in the Saturday Evening Post on December 21, 1946, pages 56 and 57. You’ll notice the ad has “Makers of America’s Most Useful Vehicles” phrase (the prequel phrase to “The World’s Most useful Vehicles”). it also has a Willys-Overland badge. I’m working on documenting when that bade comes and goes.
On the cover the magazine was a Main Street Christmas scene that included, at the bottom right, a tree tied to the top of a jeep.
1942 Bell & Howell Filmo Camera Ad on way
UPDATE: Back on eBay at a relatively good price.
View all the information on eBay
“This is an ORIGINAL 1942 VINTAGE MAGAZINE PRINT ADVERTISEMENT For the BELL & HOWELL Filmo Movie Camera!”
Couple Brochures from eBay
1953 Fields and Streams Ad For the CJ-3B
1956? Jeep Perkins Diesel Brochure
This just sold on eBay for $31.00. It was listed as a 1955 brochure, but given it includes the CJ-6, it seems more likely it was 1956 or later.
1963 Wagoneer Brochure on eBay
I don’t collect Wagoneer brochures, but if I did, this looks like a nice one.
View all the information on eBay
“1 – Pre-Owned, Vintage Kaiser Jeep Wagoneer Brochure Fold-out Poster
Pictures are of the only one of this item I have to sell at this time.
Unfolded the vintage paper item measures approx. 22.25″ x 11″
Examine all pictures.
NO tack holes or tears.
FREE Shipping to lower 48 States.
Thank you for looking, please view my many other items.”
Circa 1951 Framed Wagon Ad Mt. Joy, PA $10
Given it’s framed, it seems like a good price for someone.
https://www.facebook.com/marketplace/item/2302910539997101/
“vintage car ad, Willys Statin Wagon,”
Jeep w/ Perkins Diesel Brochure
Here’s a better look at the Introduction to new ‘Jeep’ Universals with Perkins Diesel Power brochure.
1962 Military Vehicles Brochure
UPDATE: Here’s the scanned version of this January 1961 military vehicles brochure, It highlights the M-38A1 and M-170.
1956? Four Reasons Brochure
This brochure came from eBay. I’m guessing it was published sometime in 1956, given it describes both the DJ-3A and the CJ-6 as new models. The brochure folds out horizontally.
1953 French Ad for Underwear on eBay
I’m not sure how a jeep is supposed to help sell underwear, but maybe they have extra padding?
View all the information on eBay
“This is an original 1953 print ad
size : 6.7″ x 5.1″
condition : Excellent”
The Whens and Whys of the Willys-Overland “J” Logo
UPDATE IV: Branden found this 1945 Parts List booklet that includes a prominent “J” logo. This is the most prominent use of the logo that I’ve seen. It’s not clear to me whether this booklet was introduced with the jeep in August of ’45 or a little later in ’45.
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UPDATE III (04/07/2019): Maury spotted the a “J” dealership sign example on this Miller Tools brochure:
UPDATE II: I’ve added two examples of ‘dark’ “J”s, dark (blue or black) background with white letters. Now that I think about it, I guess this is similar to the black and white newspaper versions.
UPDATE: This is best described as a working draft that Maury Hurt and I have constructed in the hopes of understanding Willys-Overland’s “J” logo better …. If you have input, please email me or add it in a comment at the bottom of the post.
In January of this year, Maury emailed me about a Willys/Cars•Trucks/Jeep logo that he was hoping to reproduce, wondering if I had any better examples of it. That simple email turned into a mission: Find out the history behind the logo.
It turned out that we could find no articles or discussion about the evolution of the logo. So, we spent a month looking through old brochures and advertisements to develop a theory of what it should look like, when it was used, and why.
What’s the logo supposed to look like?
Our first challenge was to determine what the logo was supposed to look like. As these examples show, different fonts and slightly different looks were used in the printing of the logo.
or even this one …
And, the list would not be complete without some matchbook covers:
How should the “J” look?
1954 Wagon Brochure on eBay
This no reserve brochure is only $.99 (plus shipping) right now. It’s a good price on a nice brochure that folds out pretty large.
View all the information on ebay
“1954 Willy’s Jeep Station Wagon Original Sales Brochure. Condition is Used. Great condition! Shipped with USPS First Class Package.”
Thermos Powered Jeep Production
This ad by the American Thermos Bottle Company was published in the May 22, 1943, issue of the Saturday Evening Post. I believe the takeaway from this ad is, If Thermos products are good enough for workers building jeeps, than they are good enough for the average American. However, there seems to be a lack of evidence that Willys and Ford employees were using Thermos products.
Han-D-Crane by the Construction Machinery Company
Anyone ever run across one of these cranes. It was manufactured by the Construction Machinery Company out of Waterloo, Iowa.