Features Research Archives

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1948 Look Magazine Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This “One Car you can use for Most Everything” ad appeared in a 1948 issue of Look Magazine, but which issue isn’t yet clear.

View all the information on eBay

1948-look-magazine-wagon-ad

 
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August 1960 Article on Ouray, Colorado

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This August 10, 1960, article in the Daily Sentinal out of Grand Junction highlights Ouray and briefly mentions the jeep tours available. You’ll note the tour-jeep in the pic in the upper left photo.

1960-08-10-the-daily-sentinel-ouray-colorado-lores

 
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1952 “Willys Scores a Double Hit Ad” on eBay

• CATEGORIES: Advertising & Brochures, Features

I’ll have to double check, but I think this is another Willys-Overland ad that’s unique to the New Yorker.

View all the information on eBay

“2-sided ad, both sides shown. New Yorker 2/16/1952.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Source publication & date of issue stated when known; occasional closed edge tears not affecting printed area may be present. Sheet size given is approximate. [8 1/2 x 11″]. Two-page ads noted. On some ads, moire patterning may appear in the scan; this anomaly is not in the original ad.”

1952-02-16-new-yorker-magazine-willys-scores-double-hit

 
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Camp Wheeler Pillowcase w/ Jeep **SOLD**

• CATEGORIES: Features

UPDATE: **SOLD** Was on eBay.

This Camp Wheeler, Georgia, military themed pillow case includes a jeep on it.

View all the information on eBay

“US Army World War II 2 Mothers Pillow Case from Camp Wheeler Georgia near Macon Ga. Pillow case has The Stars and Stripes Forever, with US Flag and neat US Amry Willys Jeep. This is a rare and tough case to find.  Great piece for framing! Aprox . 18 ” by 18 ” inches.”

pillow-case-camp-wheeler-jeep1 pillow-case-camp-wheeler-jeep2 pillow-case-camp-wheeler-jeep3

 
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1961 Article on the Las Cruces Jeepathon Track

• CATEGORIES: Features, Old Images, Old News Articles, Racing, Women & Jeeps

This July 30, 1961, article shared the news that the Las Cruces Jeep Club planned to allow non-racers a chance to drive the ‘Jeepathon’ race track before the racers got a chance to race.  The photos show Carol McDonald checking the jeep and the track. I wish the photos were clearer. I’m guessing she was a Las Cruces Jeep Club member?

1961-07-30-las-cruces-sun-jeep-race-female-lores

 
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Year? Spanish Ad Willy-Overland Export Co on eBay

• CATEGORIES: Advertising & Brochures, Features, International

I thought this a neat looking ad. I haven’t seen one quite like this done domestically.

View all the information on eBay

“JEEP WILLYS CARS OLD ADVERSITING MEXICAN PAPER AD, MEASURES: 10X12.5 INCHES, PLEASE SEE IN THE PHOTOS,”

1960ish-spanish-willys-overland-ad

 
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1945 B.F. Goodrich Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This B.F. Goodrich Ad features a group of soldiers pushing a jeep over a muddy road while two women chat on a sofa. It is titled, “We took the nicest ride on Sunday”.

View all the information on eBay

1945-bf-goodrich-we-took-the-nicest-ride

 
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1960 Article on Colorado’s New Industry: Jeep Tourism

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

An October 11, 1960, article in Grand Junction’s ‘The Daily Sentinel’ introduced many readers to Colorado’s newest industry: Jeep Tourism.

From the article, “Now, for the first time in history, the ordinary tourist and visitor can within a day’s time see some of the nation’s real back country.”

1960-10-11-the-daily-sentinel-gj-co-ouray-jeep-trips-lores

 
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July 1949 Willys-Overland Ad

• CATEGORIES: Advertising & Brochures, Features

This July 1949 Willys-Overland ad appeared in the Country Gentleman Magazine. Unfortunately, the seller that sold me the ad trimmed the ad a little tight.  The Cj_3A that’s pictured has a Worman Jee-Cab half-top.

1949-07-country-gentleman-mag-the-most-widely-useful-vehicles-lores

 
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Jeep Sales Serice Sign Waynesville, OH **SOLD**

• CATEGORIES: Advertising & Brochures, Features

Roger Martin spotted this sign for $225. It’s 48″ wide by 17″ tall. I don’t know how ‘vintage’ it is, but I would have bought it if it was still available. It sold quickly.

sales-services-jeep-sign-waynesville-oh

 

 
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1944 ‘Jeep’ Planning Brochure

• CATEGORIES: Advertising & Brochures, Features

I finally snagged one of these ‘Jeep’ Planning brochures. Based on some of the images (like the WILLYS and JEEP within a link), I’d say this was produced in the Fall of 1944. As best as I can tell, it might be the earliest brochure for what would be the CJ-2A, though you’ll note that only CJ-2s are pictured (unless I missed an X-cj). The brochure breaks down the four principal uses for the “peace time jeep”.

Photos Photos Photos Photos Photos

Continue reading

 
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VacuCast Plastic’s Bantam Jeep Prototype 1 Model

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Models

This 1/76th scale plastic jeep represent one of the few commercial models designed based on the original Bantam BRC.  Eventually, I’ll remove it from it’s packaging to better take pics of the parts and the directions.

bantam-brc-model-vacucast-plastic3

bantam-brc-model-vacucast-plastic1 bantam-brc-model-vacucast-plastic2

 
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1945 Wood Jeep

• CATEGORIES: Features, Models

This wooden jeep popped up on eBay last week. After reading the description “To my Wife — Love Joe 5/20/1945 “. I decided to purchase it (Joe-in-Mesa, you didn’t make this for Jan, did you?). I supposed it’s possible that the message isn’t real and it’s less that 75 years old, but I prefer to think it was assembled for someone’s loving wife.

The jeep has been assembled from a few different pieces, but doesn’t look like any kit jeep that I’ve seen or own. The steering wheel is loose, but not broken. The nail needs to be pressed back down. The jeep is 5″ long by 2 1/2” wide.

1945-05-joe-wood-jeep-carved1-lores 1945-05-joe-wood-jeep-carved2-lores 1945-05-joe-wood-jeep-carved3-lores

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1943 Article Buy A Jeep Campaign

• CATEGORIES: Features, Old Images, Old News Articles

This photo and article appeared in the April 16, 1943, issue of the Los Angeles Times. Kids at the State Street School sold enough war bonds ($12,773)  to purchase 14 jeeps, so the Army sent 5 jeeps to the school’s field.

Natalie Mastavoi is pictured climbing into the jeep. She was the first pupil that got to sit in it. Help her into it is Sgt. Louis Gade. Principlal Frank Wells and Mrs. T.D. Harrington of the local P.T.A. are standing to the right of the jeep. I tried to find out more about the young girl and the Sargent, but had no luck.

Clipping from The Los Angeles Times - Newspapers.com

 
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Photo of a Davis County Utah Jeep Patrol Wagon

• CATEGORIES: Features, Old Images

UPDATE: JoeB notes that his image is from the family photo collection of Ryan Ward/”Dr Moab”.

See the full collection at: https://www.oldwillysforum.com/forum/index.php?threads/vintage-willys-pictures.2634/page-74#post-158826 and https://www.oldwillysforum.com/forum/index.php?threads/vintage-willys-pictures.2634/page-74#post-158879

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Steve spotted this image that was posted to the Justacarguy website, that originally had been posted to Japlopy Journal, but despite the included link I couldn’t find it at that site. The wagon was likely related to David County, Utah.

davis-county-willys-wagon-patrol

 
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1953 & 1956 Auburn Jeep Club Tahoe Trip Articles

• CATEGORIES: Features, Old Images, Old News Articles

These two article show how quickly the Auburn Jeep Club’s annual trek to Tahoe grew in size. The Auburn Jeep Club was founded in 1951 and it’s first trip to Lake Tahoe via Wentworth Springs included seven jeeps and twenty participants. By 1953, reservations were required. By 1956 it had grown to 33 jeeps and 116 people.

April 30, 1953, article in the Auburn Journal:
Clipping from Auburn Journal - Newspapers.com

July 19, 1956, article in the Auburn Journal:

1956-07-19-auburn-journal-lake-tahoe-trip-lores

 
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1950 Photo of Soldier Removing Snow in Korea on eBay

• CATEGORIES: Features, Old Images

I suspect that PFC William Wilson would have rather been back in Arkansas at that moment. That just looks cold. I tried to learn more about William, but had no luck.

View all the information on eBay

“This is an original press photo. North Korea — PFC William Wilson, Little Rock, Arkansas, jeep driver of the Corps scoops out some of the 5 inches of snow that accumulated overnight on his jeep.Photo measures 6 x 8inches. Photo is dated 12-06-1950.”

1950-12-06-korea-snow-1

1950-12-06-korea-snow-2

 
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1960 Australian Jeep Ads on eBay

• CATEGORIES: Advertising & Brochures, Features, International

These three ads were all featured in Australia’s Power Farming and Better Farming Digest magazine in 1960. Each one is 18cm x 24cm (7in x 9.5in). I wish the pics were better.

  1. April 1960 Ad “Willys ‘Jeep’ GOES WAY AHEAD”:
    1964-04-power-farming-mag-australia-cj6
  2. July 1960 Ad “Go further … do more … at less cost”:1960-07-power-farming-mag-cj3b-australia-images-ad
  3. September 1960 “That’s the value you get with the new Willys Truck”:
    1960-09-power-farming-mag-australia-truck-ad
  4. December 1960 “That’s the extra value you get with the Willys Family of 4 wheel drive vehicles!”:
    1960-12-power-farming-australlia-jeep-family-ad
 
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July 1955 Article on 5th Annual Tahoe Jeep Trip

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This July 14, 1955, article from the Auburn Journal (Auburn, California) highlights the upcoming two day trip from Auburn, to Wentworth Springs and on to Lake Tahoe. It also includes a lists of some of the folks participating in the event. You’ll note there is no mention of it being a Jeep or Jeepers Jamboree.

1955-07-14-auburn-journal-jeep-trip-tahoe-5th-annual-lores

 

 

 
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1967 CJ-5 w/ Stratton Lift Delta, CO $7000

• CATEGORIES: Features • TAGS: .

Here’s a rare lift-equipped CJ-5 with a rear PTO, Meyer hardtop and PTO winch.

http://www.sellajeep.com/mjs/sale20/ad148/ad148.html

“Acquired at an estate sale in Wyoming.
Too rare to part out.
Motor runs and does have a title

Farm Jeep, Meyers Top, Stratton Lift, Twin Stick”

1967-cj5-lift-co1

1967-cj5-lift-co2

1967-cj5-lift-co3

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1967-cj5-lift-co5

 
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Ed’s Approved Willys Service Sign Lima, OH $325

• CATEGORIES: Features

Roger Martin spotted this unusual Willys Service Sign at a Portland, Indiana, Tractor show today. If you are interested in the sign, we can get you the seller’s p#.

eds-approved-willys-sign

 
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2021 Holy Toledo! Calendars are Now in Stock

• CATEGORIES: Features

The 2021 Holy Toledo! calendar is now in stock and ready for your holiday purchase. I don’t know about you, but the sooner 2020 is over the better! So, for me, this calendar is a welcome sign that 2021 is right around the corner.

 
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Turner Mower Match Company Cover

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Chris added this unique and undoubtable rare Turner Mower matchbook cover to his already extensive collection of jeep-related matchbook covers.

A Turner mower brochure can be seen under #3 on this post. http://www.ewillys.com/2017/03/03/mowers-for-the-early-jeeps/

And, more info on additional Turner jeep-related products: http://www.ewillys.com/2020/06/10/1948-turner-stationary-hay-baler/

turner-mower-matchbook-cover2

turner-mower-matchbook-cover3 turner-mower-matchbook-cover1

 
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1952 or 1953 Photo of Billy Graham Korean War on eBay

• CATEGORIES: Features, Old Images

Though this photo of Billy Graham smiling in a jeep is undated, Billy Graham’s website indicates he arrived for his visit in 1952, then stayed over Christmas into 1953, as another photo of him in Korea is dated 1953. More Billy Graham Korean War pics can be viewed here.

View all the information on eBay

“This is an original press photo. Graham, Billy. Billy Graham in jeep in Korea.Photo measures 10 x 8.25inches. Photo is dated –none.”

1952-billy-graham-korean-war-jeep1 1952-billy-graham-korean-war-jeep2

 
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August 31, 1946, Jeep Wagon Lady-Like Ad

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Steve shared this link about a ‘Lady Jeep’ article written for the Heinz Center, which led me to Amazon. That listing included a date and magazine for this ad … August 31, 1946, issue of the New Yorker. And, there’s a better pic on Amazon.

1946-willys-overland-tomboy-lady-jeep-ad

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Originally published May 19, 2019: This ad was on google image search, though it was gone from the actual destination page to which Google directed me. So, I have no date or magazine name to identify when this ad was published. It treats the Army jeep as a tomboy and the wagon as a Lady.

1946-jeep-tomboy-ad