To me, it looks like the Newgren terracing blade became the ‘Jeep’ terracing blade (with a minor modification .. angled piece added to the top for strength), which then became the Stockland terracing blade. Thoughts?

Page from the 1951 ‘Jeep’ brochure with the terracing blade:

1955 Stockland terracing blade brochure:

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This ad for Marine versions of the L-134 engine appeared in the October 06, 1947, issue of The Key West Citizen newspaper. As the ad notes, these are the “J1” models, which I take to mean that the serial numbers might start with “J1”?

Roy Rogers and Post Cereals had a licensing agreement for an unknown period of time, but it at least covered the period between 1952-1955 (I’m sure the Roy Rogers & Dale Evans archives can better answer the time period question). Together, the entertainer and cereal manufacturer produced a series of TV spots, print ads, and merchandise.

Here’s an example of a Post Cereal Commercial with Roy Rogers, Pat Brady and a hint of Nelly Belle (see many more commercials here):

In 1952 and 1953, Roy Rogers teamed up with Post Cereals to produce a series of 36 pop-out cards about Roy’s epic adventures. View references to the names for the entire list of cards here.

Card #4 “Pat Brady and Hi Jeep, “Nelly Bell”. Of course, the front is actually the same size as the back. See better images here.

Post Cereals also released a series of 3D cards with Roy Rogers, a few that included jeeps, that required the use of 3D glasses. Here are two examples that include jeeps (there are some of these 3D items for sale on eBay).

And one more off of eBay:

In 1953 Post Cereals joined Roy for a series of pins, one of which included NellyBelle on it.

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Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).