This is the same X-200 winch pictured in the post above, but setup to function on the longer wheel-base Willys Jeep trucks and wagons. The is Ramsey Bulletin 115:
Advertising & Brochures Research Archives
No Updates Monday
I spent all of Sunday packing up the office, so no Monday updates. I’m behind on comment responses, so bear with me.
Before packing up the jeep ‘toys’ yesterday, I took this photo. It’s not all the toys, but it is most of them. I never set out to collect toys, as I didn’t have the room. Still, somehow, I ended up with these. It’s probably good that I restrained myself; less toys to pack!
1952 Ramsey Winch Kit Brochure
1950 Willys Sedan Delivery Export Company Brochure
This is the fifth of five similar brochures, though it’s the only one described as a Willys-Overland Export Company Brochure. It highlights the Willys Sedan Delivery vehicle. The form number is SD-73-MI–80M–350. Like the others, it is nearly 22″x17″.
The brochure in the post below this appears to be the same, though with different colors, and it states it is from Willys-Overland Motors. Why are they different? I don’t know.
This is how the folded front page looks:
This is the folded back page:
When unfolded vertically, this page appears:
When unfolded horizontally, this page appears highlighting the new Hurricane engine:
When completely unfolded, this page appears:
And, finally, this is how the back appears when unfolded:
1950 Willys Sedan Delivery Brochure
I don’t have a high resolution version of this brochure, as it’s more expensive (almost $50 after shipping and taxes .. it comes from Australia) than I’d like to pay. You can see it was originally sent to Minnesota (Cutler Motors Sales, Mora, MN). How it got to Australia I couldn’t say. Curiously, it has the same form number as the export version in the post above: SD-73-MI–80M–350.
You can view more info on eBay
As with the one above, this is the front of the folded brochure:
This is the folded back page:
When unfolded vertically, this page appears:
When unfolded horizontally, this page appears highlighting the new Hurricane engine:
When completely unfolded, this page appears:
And, finally, this is how the back appears when unfolded: Continue reading
1950? Willys Sedan Delivery Brochure
There’s no form number on this Willys Sedan Brochure, but based on the style, I would say it’s a 1950 brochure. This is the front of the brochure. Once I receive on additional brochure, I’ll demonstrate the series of 1950 wagon/truck nose brochures.
This is the back fo the unfolded brochure:
When unfolded vertically, this page appears:
When unfolded once more, this time horizontally, this page appears. One interesting detail is that the other similar brochure refer to the engine as “new”, but this one refers to the engine as “Famous”. Thus, I suspect this is a late 1950 brochure.
When the brochure is fully unfolded, this page appears:
August 1949 Salesbuilder & May News Article
UPDATE: Thanks to a May 27, 1949, article in the Rhinelander Daily News (Wisconsin), we now know that the Forestry Demonstration occurred on May 26th. There’s also more in-depth information on the event within the article.
=====================
Originally Posted November 8, 2020: This August 1949, Volume 1, No. 6, Salesbuilder shows off the new 4WD wagon. There’s a report about a Forest exhibition in May of 1949 near Eagle River, Wisconsin, where the fire jeeps showed their ability to get quickly to fires. The Jeepster’s new inline 6 gets a nod, as does the Bountiful Jeep Posse.
1957 French Canadian Ad Featuring an FC-170 Stake Bed
This is the last French Canadian ad. I don’t know in what publication is appeared. It’s interesting that it includes a Kaiser-Willys ad number at the lower left (KW-6100F)
March 1957 French-Canadian Ad for the FC-150 + Sign
UPDATE: Todd shared a sign that matches the Jeep sign which appears in the lower part of the ad at the bottom of this post. I’ve not seen one quite like this, so I imagine it was only available in Canada?
The sign was double sided, but he separated the halves so he could hang them on the wall. Here are some pics:
This is the back of the sign. It was made by Tek, a company still in business in Canada.
=======================
This March 1957 ad in an unknown magazine highlighted the FC-150 distributers.
‘Jeep’ Earth Moving Equipment Brochure on eBay
You can see better pics of this type of brochure here: http://www.ewillys.com/2020/05/18/1951-jeep-moving…uipment-brochure/
View all the information on eBay
“JEEP Willys Jeep Earth Moving Equipment BROCHURE PAMPHLET. 2 page fold out 1940-50’s has 3 punched holes to fit in 3 ring binder. Condition is good “Used””
March 1950 Four-Wheel-Drive Willys Truck Brochure
This over-sized 4WD truck brochure folds out to roughly 22″x17″. It’s form number is 4WDTM1-3CM-350. This first image shows the front of the brochure:
This second image shows the back prior to unfolding:
When opened vertically the brochure reveals this page:
Unfolded one more time, and this page showing off the Hurricane engine appears:
When fully unfolded, this great image of the truck is shown:
1948? Jeep Station Sedan Brochure
In 1950 the Jeep Station Sedan line was upgraded with the Lightening 6 engine. Apparently, that didn’t stimulate sales, as the Sedan model was canceled later in 1950. For some reason, there’s no form number attached to this brochure (I can’t figure out why some brochures have form numbers and some don’t). The four-page brochure opens horizontally. Since it didn’t fit on my scanner, I ‘scanned’ it with my phone, but it didn’t scan all that well. It doesn’t look as dirty in person as it does in the pics.
1965? Go-For-Digger Trencher Brochure
I *think* this Go-For-Digger brochure features the trench on the back of an International D-1300 1 ton truck. Can anyone confirm this model? This brochure is Catalog No. 1865:
Go For Digger Trencher Brochure
This Go-For-Digger trencher brochure is undated and has no form number. It’s likely from the late 1950s.
This first image shows the front page:
This is how the brochure looks when fully opened:
The is the back page:
Go For Digger Back Hoe Brochure
There’s no date on this Back Hoe Brochure from Go For Digger, but it is likely from the late 1950s. This brochure was accompanied by a letter:
June 1962 Jeep Pick-up Truck Brochure
This brochure pushes the wide-ranging capabilities of the Jeep truck. It is Form No. 62-06.
The is the front of the unopened brochure:
When first unfolded, these complementary flaps appear:
When the page flaps are opened, the brochure is fully opened revealing this page:
This is the back of the brochure when fully opened:
1967 Jeep Sportster Ad on eBay
It’s a one page ad from a magazine, but it contains a couple photos of the rare Australian Jeep Sportster (more about them and the Combat here).
View all the information on eBay
“This is an original A4 size advertisement for the 1968 Kaiser Willys Jeep Sportster. Advertisement is in good condition for it’s age. Advert measures 28 x 20cm or 11 x 8in. All advertisements are mailed in clear plastic slip with cardboard backing for protection. Please email me if you have any questions. Will post overseas.”
August 1957 FC-170 French-Canadian Ad
This 1957 French-Canadian ad for the Forward Control Jeep was published in August. The magazine is unknown.
1945-1946 Ads for Army Surplus Jeeps in Minneapolis
This ad appeared within the classified ad section of the October 04, 1946, issue of the Minneapolis Star. It was posted by American Motor Sales, which was located at 1220 West Broadway. Whether the company actually had Ford GPs for sale isn’t clear; most likely, it was just standard MBs or GPWs.
A few days later, the Downtown Chevrolet Company advertised in the October 09, 1946, issue of the Minneapolis Star that they had 100 surplus jeeps available for customers:
Subsequently, an ad was placed by Twin City Motors, which also claimed to have jeeps (either GPWs or FORD GPs or both):
So, how did these companies obtain the jeeps? As we saw yesterday, there were some bidding opportunities that allowed Hyman Berg and others the opportunity to purchase multiple prototype jeeps. So, perhaps these Minneapolis-based companies also scored some prototypes that way?
What we do know is that the government was selling jeeps to veterans (previous stories highlight sale in Hawaii and California). And, those jeeps sold pretty quickly.
For example, in late 1945, the government’s War Asset group put 10,000 jeeps up for purchase by veterans. Those 10,000 jeeps were promptly sold (November 30, 1945, the Star Tribune):
A month later, an article from the Dec 08, 1945, issue of the Minneapolis Star, announced that another batch of 10,000 jeeps had been made available as of December 1945:
Continue reading
January 1956 Koenig Hardtop & Misc Brochure
This is Koenig bulletin #156, one that I finally purchased and scanned. This brochure marked a change in model numbers from Koenig’s 1955 brochure; the “-5″s were eliminated in favor of individual hardtop numbers (which I imagine was easier for consumers to understand). See a Koenig hardtop brochure history here.
1944/45(?) Berg’s ‘King of Jeeps’ Brochure
This Berg’s brochure is interesting in that it contains no references to the CJ-2A or a civilian jeep, suggesting that it came out between 1944-1945 (to me it looks a little earlier than this Berg mailer). Within the flier, Berg claims Berg Truck & Parts Co. was begun in December of 1942 to sell JEEPS. He also notes that the company had appeared in news reels, magazines, and Life Magazine.
Here’s the front page of the brochure:
When opened, you’ll find this third small page. Since Berg is offering standard jeep parts for sale, it can be assumed that this flier is at least from 1944. Note the trailer chassis ad, too.
When flipped over, the brochure offers an array of Ford, Willys, and Bantam jeep parts.
When fully opened, there are even more military-related parts, but no word of civilian parts:
This is how the back looks when fully opened.
Interestingly, while Berg’s Truck Parts may have opened in 1942, Berg didn’t receive any jeeps until November of 1943 and it was only 16 jeeps (likely aall were prototypes). Here’s a report of those first jeeps from the November 27,1943, issue of the Chicago Tribune:
A month later, in December of 1943, this press photo showed the ‘King of Jeeps’ himself Hyman Berg loading up one of those jeeps, a Bantam BRC-40:
Koenig Hardtop Bulletin 149
The one-page brochure is Bulletin 149 from Koenig Iron Works and showcases the full hardtop (more on Koenig hardtops here).
January 1957 French Canadian Ad for the FC-150
This January 1957 ad appeared in an unknown publication on behalf of Willys of Canada.It featured an introduction to the new FC-150.
1951 Brochure: Power! … Where It Counts!
This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.
1952 Willys Signage Brochure
This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.
You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.