The four-page 1962 Jeep Service and Parts News didn’t ‘wow’ me, but maybe you all see something I don’t.
Advertising & Brochures Research Archives
1964 Jeep News Volume 10 Number 6
Te eight-page 1964 Jeep News Volume 10 Number 6 begins with a record retail sales announcement. These revenue numbers were primarily driven by the three models shown at the bottom of page one, including the Tux Park CJ-5, the Wagonneer, and the Gladiator. Increasing numbers of dealers also helped. Page two mentioned how the golf partnership was already providing beneficial, with inquiries numbering in the hundreds arriving at dealers. Page three shows three of the new KJC-approved “ad mats” available for dealers to place in local newspapers.
Page four highlights a dealer in Ohio that tries to sell a Meyer plow with every jeep sale, claiming it isn’t that hard to do. Page five provides the results of a dealer contest. Page six shares the news of the National Search and Rescue group and their recent election. Page eight turns international, with pics and captions from around the world. On page eight you’ll find the results of Boulder, Colorado’s, 4th annual Jeep-O-Rama. The winner of a brand new CJ-5 was Donnie Beyer, whose father owned a jeep dealership. Pretty good for a 17-year-old kid! Lower on the page is a DJ-3A with an unusual door and top setup. Finally, on the lower right, is a fairly well-know pic of Barb Eden (right) and Shelley Fabares with a DJ-3A Surrey from the movie “Ride the Wild Surf” (see trailer at bottom).
(yes, a Surrey makes a quick appearance in this trailer):
February 1962 Jeep Service and Parts News
The four-page February 1962 Jeep Service and Parts News wasn’t all that exciting, lol, but is timely considering it is now February 2024 (yes, 62 years have passed!). Page three mentions a couple service bulletins that can be found at the bottom of this post. Page four mentions the Pedal Slack Adjuster Kit, which is also discussed at the CJ-3B page: https://cj3a.info/tech/pedalslack.html
Service Bulletin No. 503:
Fleet Service No. FL-119 (Same info would be on Service Bulletin No. 504, but I don’t have that one):
1964 Jeep News Volume 10 Number 5
UPDATE: I’ve added a few Good Humor truck pics from Mike at the bottom of the post.
This eight-page issue of Jeep news Volume 10 Number 5begins on page one with KJC announcing it would be co-sponsoring the World Series of Golf, which was the first sports tie-in of which I’m aware. In addition, TB commercials for KJC would begin appearing on CBS Evening News with Walter Cronkite. I wonder if this rise in visibility was the result of the ad agency KJC brought on board? Pages two and three continue the sponsorship and commercials threads.
Page four shares the news that 16-year-old Howard Bartoo, Jr., won the 1964 ‘Jeep’ Derby held at Truth or Consequences, New Mexico. Also on page four is a photo of Good Humor’s new jeep trucks, with specially made insulated bodies by the Hackney Brothers body Company, from Wilson, North Carolina. Just below the Good Humor trucks is a photo of a Deibler Trackless Train, produced by the company of the same name out of Manhattan, Kansas. The train’s “Engine” is a jeep chassis with a special body atop it.
Much of page five covers the three CJ-6s jeeps used for tourists at Chimney Rock Park in North Carolina. You can find more pics of the jeeps here. Page six takes readers around the world for a few stories.
Page seven introduces the Meyer Products Jeep Cabs to dealers, though not mentioned was their previous history as Orrville cabs. Page eight contains a variety of photos.
These Good Humor trucks have seen better days! Thanks to Mike for sharing them. He notes, “These were from about 15 years ago, the ones in the driveway was in Pa, he was going to restore, and never got around to it.”
August 1961 Jeep Service And Parts News
This four-page August 1961 Jeep Service and Parts News issue begins, as usual, with discussions of $$$. Page two notes the important of the correct type and amounts of grease for the cam. Curiously, page two also requests dealer service departments review the 1000-mile inspection information for the FJ-3A Fleetvan, specifically Service Bulletin No. 539. I can’t remember another model mentioned so specifically; Unfortunately, I don’t have that bulletin.
Page four highlights some of the early products from Cutlas (Cutlas had just formed circa 1960, it’s president having previously left the same role at Free-Lock .. still don’t know the reasons for the change).
1964 Jeep News Volume 10 Number 4
The eight-page 1964 Jeep News Volume 10 Number 4 kicks off with continued coverage of the Smithsonian Institute jeep donation with coverage of the official acceptence event. Page two highlights the appointment of Compton advertising to manage all advertising for Kaiser Jeep. Does anyone know if this was the first time Kaiser-Jeep (or descendants) used an outside ad agency in such a big way? The ad folks were also shown twenty-eight vehicles; it would be interesting to see this complete lineup in one photo. Page two also has more information on the Smithsonian gift.
Page three highlights jeeps’ appearances at seven different sports shows. Pages four, five and six discuss dealer updates. Page seven has several international stories, including one about a 1942 MB/GPW that was abandoned when it went over a cliff in Hawaii. Two years later, it was overgrown with foliage. Someone decided it was worth saving, so they pull it out, replaced the battery and spark plugs, and it started right up.
Page eight focuses on a Wagoneer chosen by Lockheed to tour the world. A small blurb at bottom right of the page notes that a USPS purchase of 3,868 fleet vans, raising the total purchased by the Post Office to 11,219, though no specific models are noted.
August/September 1961 Jeep Service and Parts News
Not much to report from this four-page August-September 1961 issue of Jeep Service and Parts News. An article on repairing an FC shifter includes a reference to Service Bulletin 457, which can be found at the bottom of the page.
Service Bulletin 457:
1964 Jeep News Volume 10, Number 3
This eight page Jeep News volume 10, number 3, begins with the news that 53 Wagoneers were in daily use around the 1964 World’s Fair in New York. The paper also reported the presentation of a WWII jeep to the Smithsonian Institution for display. Pages 2-5 also cover the World’s Fair.
Page six introduces the CJ-5 and CJ-6 Tuxedo Park Mark IV models. Page seven covers the World’s Fair, again. Page eight covers international news, including an Amsterdam show featuring a van-like custom body on an FC-170 chassis.
April 1961 Jeep Service and Parts News
The four-page April 1961 issue of Jeep Service and Parts News begins with the usual “here’s how to make more money” story on the front page. Page two introduces a new Bendix radio for jeeps, refering to Parts and Accessories Bulletin No. D-57, while a story on page four under Money Maker shares the news about Willys Overland Air Springs, referencing Parts and Accessories Bulleting D-39. I am now wondering how I missed ever seeing references to “Parts & Accessories Bulletins”? I guess I wasn’t looking for them. I’ll look and see if I can locate some.
October 1958 Jeep News
This eight-page October 1958 issue of Jeep News got buried in my files, but better late than never.
Page one share some dealer news about the Maverick tie-in, along with some thoughts on the surge in third quarter sales. Page two has a full page article about the FC-170 and its advantages. Page three describes how James Garner day in Oklahoma was cleverly co-opted by a savvy jeep dealer president Mead Norton, who made sure Garner, visiting broadcast reps, and the press were ferried from the airport and along the parade route with jeeps.
The Economy Delivery Van makes a surprise, huge showing on pages four and five with articles and photos. That’s possibly the most visibility that model ever received. Page six gives a shout-out to Clark County Sheriff’s Jeep Posse out of Las Vegas, Nevada. Page seven is all Maverick Bros. Page eight describes the 1958 dress rehearsal jeep caravan, used to test the roads and generate thoughts on the best routes for the 1959 Colorado Centennial event, which was expected to attract more than 1000 entrants. The routes were documented in this brochure.
March 1961 Jeep Service and Parts News
This March 1961 issue of Jeep Service and Parts News is, once again, four pages. Page three contains a couple items I found interesting. In the not-all-fc170-hubs-are-the-same department, in 1961 Willys Motors introduced reinforced drums. I’m unclear on ‘how much more’ these are reinforced. Also on page three we can pinpoint the introduction of the trim tag to early 1961. The article also mentions more information was included on Service Bulletin 505, which I’ve included at the bottom.
Side note: I’ve collected a near-complete folder of Service Bulletins along with a folder of Fleet Service Bulletins, which are close, but not quite the same. They are sitting in a pile awaiting pics and commentary at some point.
Service Bulletin 505 (4-pages, courtesy of Bruce Agan):
March 23, 1957, Issue Sat Evening Post
The March 23, 1957, issue of the Saturday Evening Post featured a jeep on the cover. John Clymer illustrated the cover. He was born not far from me in Ellensburg, Washington, where (to my surprise) the Clymer museum features his art. Guess I’ll have to stop in there and check it out sometime.
This issue also included this ad, which was part of this 1957 series of three-pane-ads.
1960 August/September Jeep Service and Parts News
The four-page issue of the 1960 August/September Jeep Service and Parts News issue contains an ominous note at the bottom of the last page. The article noted that the military released some surplus M-38 fan blades, but warned that the fan blade should not be used with any other Jeep vehicle, as the results will be “unsatisfactory”. This got me wondering just how different these blades were? The fact that I have a remanufactured M-38 engine in my DJ-3A made me wonder if I also have an M-38 blade. Given my temp gauge doesn’t work all that well in the DJ, I doubt I will be any more unsatisfied with the temp than I already am!
1963 Vol. 9 No. 6 Jeep News
This eight-page issue of Jeep News, volume 9 number 6, begins on page one with a few plugs for The Greatest Show on Earth.
Page two plugs a completed Jeep race out of Michigan, hosted by the Michigan Four Wheelers Club of Dearborn. Page three highlights, once again, The Greatest Show on Earth.
Pages four and five share images of jeeps from around the world. It also includes a short note about the annual ‘Jeep’ Caravan to the Gila Cliff Dwellings. Page six includes a nod to the Sussex County Jeepster Club out of New Jersey, along with a story about the development of a mobile camera tied to a CJ-3B. The Jeeporama out of Boulder, Colorado, fills the entirety of page seven. The issue ends on page eight with two stories of jeeps in the Peace Corps.
May 1960 Jeep Service and Parts News
The more I read these Jeep Service and Parts News issues, the less they look like news and the more they look like reminders to Sell, Sell, Sell! (See “The Parts Department Manager” on page four). It’s not that there isn’t a place for encouraging selling for this department, but whether it belongs in a news bulletin is less clear to me.
In the “not all air bath cleaners are made the same department”, the note on the lower right portion of page four highlights a new air bath cleaner for the FC-150 that includes “a water deflector to eliminate the possibility of water entering the air cleaner from the back of the fire wall”.
April 1960 Jeep Service and Parts News
This April 1960 Jeep Service and Parks News bulletin is four pages. I thought the four-different propeller types used and serviced was an interesting tidbit. The updated knuckle setup for the DJ-3A wasn’t something I was aware of either.
September-October 1959 Jeep News
This “Extra” September-October Jeep News issue is twelve pages long. There’s a lot going on with this issue, so enjoy!
July 1959 Jeep News
I got this July 1959 issue of Jeep News for free, but it is an incomplete and damaged issue. On page one, the “Millions Will See ‘Jeep’ Vehicle Displays …” article continues on page four, but page four seems to be missing. So, this issue may be six or eight pages in length.
The last page of this edition might be the most interesting. On the lower left is an article showing an FC-170 modified to handle parking an maneuvering big trailers. One the lower right of the page is an article about Tootsie, a South Dakota coyote that became the official state animal, who got to ride in a jeep station wagon on some of her trips.
1959 Jeep Commercial
I can’t find where I have published this 1959 commercial, so here it is.
March 1960 Jeep Service and Parts News
The best part of this four-page March 1960 Jeep Service and Parts News is how to fix an annoying “rumble” in a CJ-5. According to page three, get yourself a pry bar and increase the clearance between the floor pan and the Flywheel housing bolts.
June 1959 Jeep News
It seems I neglected to post three Jeep News issues from 1959. So, here’s the first one, an eight-page issue from June of 1959. One page one, apart from dealer info, an article shared the news that several gatherings of jeeps would tour the Colorado Rockies as part of the “Rush to the Rockies” Colorado Centennial celebration during the summer of 1959 (an event detailed here).
Page two includes a story of Roy Nickerson and his family’s trip from the tiny town of Smelterville, Idaho, to Toledo to see how jeeps were made and to then drive six vehicles back to their Nickerson Brother’s Willys Dealership in Idaho. Page three tells how then Baltimore Colt’s fullback Alan “The Horse” Ameche participated in a Jeep television commercial (I couldn’t locate the commercial online).
Page four shows some images and stories from the 1959 Tulsa Oil Show Jeep Exhibit. Page five includes a reference to a new, easy-to-install Capstan winch from Ramsey. Page six highlights the large number of jeeps plying the Atlantic Coast-line, including at least two fire trucks. Page seven discusses the Etowah County ‘Jeep’ Club, which doubled as a civil defense unit. Page eight shares pics from the beaches of North Caroline, where jeeps proved popular for fishermen.
February 1960 Jeep Service and Parts News
The February 1960 Jeep Service and Parts News is another four-pager. One item on page three that caught my eye was FC-170 frame re-inforcement that became effective with 61568-17824 and 61568-13-10417. Prior to that, a May 1959 (I don’t have) issued announced a kit that was available for frame reinforcement.
1963 Jeep News Volume 9 No. 5
The 1963 issue of Jeep News Volume 9 Number 5 was eight pages. The entire issue covers “The Greatest Show on Earth”, a short-lived series back by some Kaiser-Jeep advertising. A dealer contest was also held as a part of this event.
January 1960 Jeep Service and Parts News
This four page issue of the January 1960 Jeep Service and Parts News includes a reference to a DJ-3A kit allowing the service department to install a passenger seat. I wonder how many DJ-3As were sold without passenger seats?
1963 Jeep News Volume 9 No. 4
The fourth installment of the 1963 Jeep News shifted back to eight pages with this issue. It’s clear from the front pages thus far in 1963 that the Wagoneer and Gladiators were popular additions to the jeep line up. Each month seemed to bring reports of new sales highs.
Also interesting on page one is the reference to Wide World of Sports (WWOS) filming the 1963 Jeeporama near Boulder, Colorado. Unfortunately, I had no luck finding any WWOS episodes related to that filming.
Page two brings us the story of Noble Trenham and Dean Fisher, a pair of adventurers who went around the world in a modified FC-170. Their story includes their interrogation by Colombian officials who didn’t believe they were on a goodwill tour. The situation looked dire until they produced evidence of attending USC; it turned out their interrogators were familiar with two local boys who were also attending USC. You can read that story here: https://issuu.com/trailsmag/docs/august-2012/25, which is part of a series titled A True TrailBlazer in Trailblazer magazine (series starts with this April issue).
The article also mentioned that a book was in the works. Well, the work took decades, because it wasn’t until 2018 that a book was finally published by Dean Fisher (if there’s an earlier book, I didn’t find it in my brief searches). I just bought a copy, so I’ll let you know what I think: https://www.amazon.com/Roads-Peoples-Birds-Mountaintops-Billabongs/dp/1622881877 .
Page three of this Jeep news shares one of the more interesting DJ-3A ice cream trucks I’ve ever seen. I wonder what ever happened to it? Also on page three, the page reported that the Sareea Al Jamel 4WD Club of Indio’s annual desert trip drew 322 vehicles and 978 people!
Pages four, five and six celebrate the 60th year of the company, starting with Overland. Page seven includes a variety of photos, including a CJ-3B, which is a surprise given those rigs had been ignored by the editors of Jeep News for years!
Page eight tells the story of the “Jeep mounted band”, while a photo farther down on the page shows another example of a Virgin Islands FC used as a tour jeep (here is a different example).