This Willys-Overland of Canada Limited wagon ad is listed as a 1945 ad, but given the wagon wasn’t introduced until mid-1946, I’d say that date is a mistake. The text mentions the “new, rugged Willys Trucks”, which weren’t introduced until mid-1947. That style of wagon was used in numerous 1948 ads and the Willys-Overland graphic made an appearance in some of the 1948 ads, too. The lack of any mention of the wagon being a jeep is curious, as Willys-Overland didn’t make a big push on dropping ‘Jeep’ from its advertising until late 1949.

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“1945 Canadian Willys-Overland print ad Station Wagon. Original paper item measures 8.5 X 11 inches (approx.). Any shades or shadows are from the scanner and do not appear on the actual ad.”

This soldier has a jeep and a wife, but now finally has the toaster he’s always wanted. I guess life is complete?

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“1944 Toastmaster Toasters Appliances Just Married Jeep Vintage Magazine Print Ad 5-1/2″ x 13″”

I don’t remember where I obtained this unique flyer, but I don’t think I ever scan and posted it. I’d guess it is from around 1955. It’s quite later, approximately 11″x20″.

This ad is not a full page ad, but is a unique one.

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“1955 CANADIAN AD CANADA WILLYS OVERLAND JEEP TRUCK WINDSOR ONTARIO FARMERS
100% ORIGINAL NOT A COPY OR REPRINT.
MEASURES ABOUT 6.5 X 8.5 INCHES.
THIS ORIGINAL ITEM WOULD BE NICE TO FRAME
GOOD CONDITION.”

Ebay of Canada has a 1950? German flyer for what looks to be a CJ-3A. The flyer is located in France, so it’s not cheap to get to the US.

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This form W-242-6 highlighted the new CJ-6’s additional 50% more cargo area. This isn’t the best example of this brochure, as it has some fading at the top and right side.

UPDATE: This ad is back on eBay. It is 10.5″ x 14″

“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”

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This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the Form M-221-6.

This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.

https://knoxville.craigslist.org/pts/7058167072.html

“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”

This brochure was published in June 1960.

 UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.

I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.

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