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Scheneker Iron Works of Buffalo, New York

• CATEGORIES: Advertising & Brochures, Features

NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.

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This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.



UPDATED and posted April 18, 2020:


The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!

One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.

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Here is a more colorful ad:


Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:


Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).


This was posted as part of an article on loaders from FarmCollector.com.

I believe this is a Sheneker All Purpose Loader (see more pics here):


There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.

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The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.

Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:



As indicated on the second page below, these brochures appear to feature “Model B”:

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Here’s a comparison between the first model and Model B:


Scheneker included a 30 day warrantee:


This early 1950s brochure features one of the company’s snowplows on a CJ-3A:

Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:


At some point, the company introduced both a Model T (for Trucks and Wagons).

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By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:
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When the company ceased operations isn’t clear, but I have no brochures later than 1957.

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Early Willys-Overland Dealer Signage Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:



I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.

I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).

So, does anyone recognize and/or have scans of this brochure?


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1947 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

This 4-page station wagon brochure, that I think was printed in February of 1947, is a common one on eBay. It’s got a form number of 472-A-500. One clue to it’s early printing is the prominent use of the term ‘Jeep’, a term that disappeared from wagon advertisements by 1950.

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March 1953 French-Canadian Ad

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: .

The CJ-3B makes an appearance in this 1953 Willys Ad from Canada.


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1945 Article on Los Angeles County Jeep Patrols

• CATEGORIES: Features, Old News Articles

The December 19, 1945, issue of the Los Angeles Times noted that the county sheriff’s department hired 85 deputies and purchased 25 jeeps to tackle a jump in criminal activity in the unincorporated parts of Los Angeles County. This may have been the largest and earliest attempt to employ jeeps by law enforcement in the US (Outside of the military of course).


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1945 Photo Intelligence Jeep & Trailer on eBay

• CATEGORIES: Features, Old Images

Steve shared this photo that includes some specific information about the jeep and its occupants. I’m wondering if these photos are related to the Brenner Pass counter intelligence operation described in this book? I’ve included more photos from Lt. Kradeskis below this one. You can see many more photos here that were taken by Lt. Kradeskis.

View all the information on eBay

“Original WWII Snapshot Photo of COUNTERINTELLIGENCE CORPS JEEP & TRAILER of Lt. Kradeskis at BRENNER PASS between Austria and Italy, 1945. Photo was taken by Lieutenant William (Bill) Kradeskis of the Counterintelligence Corps (CIC). Lt. Kradeskis was variously assigned to the 6th Armored Division, 101st Airborne Division, and 7th Army in France, Belgium, Germany, and Austria. He was from Marblehead, Massachusetts, and married (to Bee) on 18 December 1943 just before shipping out for the ETO and did not get his honeymoon until after the war starting 6 January 1946. See the other photos I have listed from this officer. Search for “CIC” in the titles of my listings.

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There are more photos that include jeeps.  Lt. Kradeskis seems to have documented a lot of his travels during WWII.

1. Soldier Firing Pistol



3. Gassing up on the Autobahn

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1949 Willys 4WD Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.

Photos Photos Photos Photos Photos

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October 1947 Ad From Canada

• CATEGORIES: Advertising & Brochures, Features

This French-Canadian ad was published in the October 1947 issue of Le Bulletin des Agriculteurs.


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NOS M-38 Transfercase Wynnewood, PA $1995

• CATEGORIES: Features

Steve spotted this unusual NOS transfercase.


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“NOS US Military Dana 18 Transfer Case for a M38 Jeep in its Original Shipping Container. This is a Museum Quality M38 Dana Transfer Case.

This was packaged in 01/12/1959.

Note: This was advertised as a Dana 18 for an M38A1 but I have just been informed that it is an NOS Dana 18 for an M38 Military Jeep. This can be installed in an M38A1 if you swap out the Emergency Brake with an M38A1 Emergency Brake.”

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1949 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.


This is how the back side of the brochure when unopened.


The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.


This page shows the brochure fully opened.Photos

This shows how the back side looks fully opened.


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Photo of Wrecked WWII Jeep From the BYU Collections

• CATEGORIES: Features, Old Images

This description on this photo isn’t too helpful: [T-5 William R.] Shapiro sits [in what’s left of a Jeep].  You can see other wrecked jeeps in the background. The photographer was J. Malan Heslop.



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1955 Article About California Jeep Trip That Turned Bad

• CATEGORIES: Features, Old News Articles

This story about a jeep trip that turned deadly was repeated across the country. I tried to find “Amazon Canyon”, which is supposed to be east of TwentyNine Palms, but couldn’t locate it.

This version of the article appeared in the June 27, 1955, issue of the Lincoln Journal Star (Lincoln, Nebraska).


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1949 Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features

This sedan delivery brochure has the odd form number of PDCM1-3CM-949. It’s one of several early wagon brochures that had forgotten to post.

Photos Photos Photos Photos Photos

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1952 Photo of CJ-2A at Hobcaw Beach

• CATEGORIES: Features, Old Images

Nice shot of a CJ-2A at Hobcaw Beach in South Caroline.


“In a 1952 photo two guests, one believed to be French artist Eugéne Blocaille (left), pose on Hobcaw Beach beside the Bellefield Plantation vehicle.”


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More on the Jeep vs. Peep Debate

• CATEGORIES: Features, Old News Articles

This January 15, 1942, article in the Amarillo Globe-Times highlights the continued debate concerning the jeep vs. the peep.



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August 1947 Ad From Canada

• CATEGORIES: Advertising & Brochures, Features, International

This French-Canadian ad was published in the August 1947 issue of Le Bulletin des Agriculteurs.


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1944 Photo of Eisenhower in Jeep on eBay

• CATEGORIES: Features, Old Images

This press photo looks a bit staged, but still a goo photo of the General.

View all the information on eBay

“1944 Press Photo Allied Commander General Dwight Eisenhower in Military Jeep. This is an original press photo. General Dwight Eisenhower, supreme Allied Commander, sits at the wheel of his jeep as he prepares to drive to meet representatives of each Allied country to deliver his Christmas message to all Allied forces.Photo measures 9 x 7.25inches. Photo is dated 12-28-1944.”



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1950 Willys DeLuxe Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).

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3 CJ-2A Photos From Pretoria, South Africa

• CATEGORIES: Features, International, Old Images

Mario posted these photo on Facebook. After using Google image search, I determined they may have originated on the website OMNIA, a site that aggregates digital collections (a site I’ve never seen before … looks like a useful resource for me).

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Painting of Coffee Plantation CJ-5 on eBay

• CATEGORIES: Artists/Drawings, Features

I’m not sure what this is worth. It is currently priced at a buy-it-now price of $92.

View all the information on eBay

“Wonderful artist rendering of CJ-5 Jeep. 1970s in a coffee plantation or cocoa plantation setting. (I’m thinking inspired by the popular TV icon Juan Valdez). Not sure if this was done for Ford Brazil or AMC given that Ford do Brasil built these for the South American market. In any event, this is a fantastic, original rendering on artist board of the era. You can see pencil lines underneath paint. I’m not an artist so I don’t know if it’s acrylic paint or watercolor or ???

Measures approx 16″ x 11″ and is in very good condition for its age. There Issa bit of very faint spotting in the yellow sky area but it’s barely noticeable; corners are bumped but framing will cover that. The blue strip at bottom of rendering appears to be painted tape.”

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1961 Photo of Jack Paar – Tux Park Window Display

• CATEGORIES: Advertising & Brochures, Features

This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.


From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.


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1949 Jeepster Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.

View all the information on eBay

“Original automobile literature, very good condition”

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December 1941 Pop Sci Article on Bantam BRC-40 T2E1s

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine, Old Images • TAGS: .

UPDATE: Originally published on February 02, 2014, the pop sci links no longer work, so I’ve now added the complete scan of the article.

This Bantam BRC-40 T2 article was published in December of 1941 in Popular Science (and possibly Mechanix Magazine) under “Tanks CAN Be Destroyed”. In it the author explores different machinery that can stop a tank. You can see variations from what could be the same photo shoot in this Bantam T2 & T2-E1 post.

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What I Saw At Willys Overland

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay

This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.

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June 1947 Universal Jeep Ad From Canada

• CATEGORIES: Advertising & Brochures, Features, Old Images

Here’s another early French Canadian ad for the universal jeep.