Features Research Archives

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1947 Win a Jeep Station Wagon Ads

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons

UPDATE: This ad originally appeared in 2013, but recently I was able to find all three ads.

In 1947, some Queen Anne Jingle Bar Wrappers included the opportunity to complete a jingle to win all kinds of contest prizes. It appears there were at least three different contests and each included a chance to win a Station Wagon.

1. This ad is on eBay, but the date is not listed. The Jingle goes:
___________________________” (fill in the final line)


2. This Ad was on eBay with the following contest circa September 1947:
___________________________ (fill in the final line)


3. This ad appeared in the November 30, 1947, issue of the Sunday Star. This Jingle was different:
___________________________ (fill in the final line)



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1945 Mutt & Jeff Comic W/ a Jeep

• CATEGORIES: Artists/Drawings, Comics, Features

This Bud Fisher’s Mutt and Jeff comic appeared in the Sunday Star on August 5, 1945, under the title “Well Boys, Get Yourself a Jeep and Go Places”

A close up of the last pane:


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Photo of Jolly Jingle Ice Cream Jeep on eBay

• CATEGORIES: Features, Old Images

What kid wouldn’t want to be driving a jeep full of ice cream?

View all the information on eBay

“Vintage Original  Photo
Jolly Jingle Ice Cream Truck Jeep
Little Boy Joe driving the jeep .
Measures approx. 3-1/2″ x 5-1/4”


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May 1961 Big Family Brochure Fearing a Bunny Theme

• CATEGORIES: Advertising & Brochures, Features

This May 1961 brochure extolled the virtues of the Jeep Family of vehicles.


This page is 8.5″ x 11″1961-05-big-family-jeep-family-bunnies2-lores

This Page is 17″ x 11″1961-05-big-family-jeep-family-bunnies3-lores


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1943 Jeep Tires Photo in England on eBay

• CATEGORIES: Features, Old Images

Building 2,000 jeeps in 14 days sets an unofficial record.

View all the information on eBay

“This is an original press photo. Somewhere in England — A heavy maintenance company of U.S. Army Ordnance obviously had America’s ability for automotive production in mind when it decided to set up a Jeep assembly line at a depot in England. On a trial order from Army Ordnance Chiefs for the assembling of 2,000 Jeeps they established something of a record within a fortnight — with Jeeps rolling off the assembly line at the rate of one every 3 minutes. Following pictures show how it’s done. After wheels are unstrapped from the interior of the Jeep, they are brought to this point for inflation of the tires.Photo measures 9 x 7.25inches. Photo is dated 10-28-1943.”



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1952 Photo of MP Damaged by Shots on eBay

• CATEGORIES: Features, Old Images

It’s hard to see the damage due to the watermarks.

View all the information on eBay

“1952 Press Photo Pvt Wilfred R. Chenevert & his MP Jeep in Berlin. This is an original press photo. Credit-UPI-NEA Photo measures 7.25 x 7.75inches. Photo is dated 06-09-1952.”



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Just a Few Updates Thursday

• CATEGORIES: Features

Painting and running errands, then an evening at the Lewis Ginter botanical gardens holiday display took up all my time on Wednesday, so just a few updates for Thursday.


Me, my cousin Erika, and her mother Martha, chilly, but enjoying the beauty of the botanical gardens in Richmond, VA.

lg-botanical-gardens lg-botanical-gardens2

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June 1961 “For Short Hops” Kangaroo Inspired Brochure

• CATEGORIES: Advertising & Brochures, Features

This is one of a collection of brochures I was able to get off of eBay last week. It’s the June 1961 “For Short Hops Or The Long Haul” brochure with images of a kangaroo on it. It’s also a rare jeep family brochure that includes the FJ-3 (later brochures show the FJ-3A, the longer FJ).

1961-06-kangaroo-jeep-family-maverick-brochure1-lores 1961-06-kangaroo-jeep-family-maverick-brochure2-lores

This page is a foldout page of the whole brochure (11″ x 17″):1961-06-kangaroo-jeep-family-maverick-brochure3-lores


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5 1947 Ads from A. B. Clothier & Son

• CATEGORIES: Advertising & Brochures, Features

These ads appeared in Michigan Newspapers during 1947 and were paid for by A.B. Clothier & Son.

1. May 1947 “50,000 Universal ‘Jeeps’ Now at Work on Farms & Ranches”:

2. July 1947 “Seeing’s Believing”:

3. August 1947 “All-Around Work-Horse”:

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Photo of Jeep Jamboree Obstacle Course on eBay.

• CATEGORIES: Features, Old Images

Given the date of December 9th (year unknown), this might have been a Texas Jeep Jamboree.

View all the information on eBay

“This is an original press photo. This rugged stretch was a typical part of the obstacle course “Over hill, over Dale, we will hit the dusty trail —-” Only here the dusty trail appears to hit back! This is a typical stretch of the rugged terrain through which the Jeeps traveled in the obstacle course event of the jeep jamboree. Autos – Jeeps Photo measures 10 x 8.25inches. Photo is dated 12-09-NONE.”



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1949 Approved Willys-Overland Accessories Booklet

• CATEGORIES: Advertising & Brochures, Books, Catalogs, Features

This 28-page booklet is divided up into several sections including, Comfort, Style & Beauty, Safety, Convenience, and Maintenance.





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The Wishing Well

• CATEGORIES: Features

Maury shared this comic; be careful how you wish.


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1956 Ad For ‘Jeep’ and Clearing Snow

• CATEGORIES: Advertising & Brochures, Features

This September 26, 1956, ad was published in the Reporter newspaper from Klingler Pontiac out of Ann Arbor, MI.


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A Brief Break From Remodeling Projects

• CATEGORIES: Features

Shane’s on the left and Mr. eWillys is on the right of the pic.

My cousin and I took a break from painting, hanging ceiling lights, cleaning up her yard and more (oh so much more) to visit Shane just north of Richmond, Virginia, yesterday. He is a long-time reader who jeeped using 80s/90s jeeps, before jumping into the vintage market with a relatively cheap CJ-3A. He told us how surprised he was at how much he enjoyed driving the old rig. Unfortunately, the jeep was later stolen, but by then he was hooked. So, a little while later he bought his second vintage jeep, a 1942 GPW.

What appeared to be a GPW in good condition turned out to be a jeep with problems that Shane didn’t spot until he got it home (I think most of us can related to that at one time or another). At first Shane bought individual parts , but over time he started buying jeep projects from which he could get some parts. That led him to begin reselling MB and GPW parts.

Apart from the WWII jeeps, he’s acquired a CJ-6 project that he hopes to complete at some point. He also continues to look for WWII parts, including the following items (email him if you think he you have something he needs donovanshanemiller @ gmail.com … no spaces around the @):

Top bow body brackets
Side grab handles
Two reflectors(Corcoran Brown bezel, Grotelite No. 100 lens)
Mirror and arm
Stamped pintle
Blackout light bulb assembly 
Axe head bottom bracket(4 hole)
One windshield to hood block
Oil can to firewall bracket
Spare tire carrier and foot
Skid plate

There were a couple of interesting tidbits that we learned from Shane. He explained that there are a lot of 1942 GPWs around the country, because a large number of them were shipped for early military training, while many of the Willys MBs went to North Africa. Anyone have further insights into this?

Additionally, we learned that there was a big auction of brand new, unissued surplus 1945 GPWs sold in 1946 out of Ohio by the military, so it isn’t uncommon to run across 1945s with 1946 titles and bills of sale in that region. Anyone else seen this pattern?

Thanks again to Shane for taking the time to show us his place. Here’s some photos of some of his jeeps:

2019-12-09-richmond-shane5 2019-12-09-richmond-shane4 2019-12-09-richmond-shane3 2019-12-09-richmond-shane1

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Dauntless V6 Art on eBay

• CATEGORIES: Features

Maury shared these Dauntless V6 parts-turned art/in-home decor.

  1. Engine Block Wine Rack:
  2. Industrial Table Lamp:
  3. Candle Opera” (aka candelabra) w/flame less candles:
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April 1960 Wagon New Style Story Brochure

• CATEGORIES: Advertising & Brochures, Features

This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.

This is the front of the brochure:


This is the back:


When folded open part way, this combo page of two half pages appears:

1960-04-wagon-new-style-store-brochure2-lores 1960-04-wagon-new-style-store-brochure3-lores

When the top page is folded up and the bottom page folded down, this full page appears.


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Roberto’s Illustration: Santa’s Jeep Shop

• CATEGORIES: Artists/Drawings, Features • TAGS: .

Another great illustration by Roberto Flores.


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1956 & 1957 Universal Jeep Ads

• CATEGORIES: Advertising & Brochures, Features

These two ads have similar artwork and were published six months apart in California.

This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:


This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:


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Rat Fink “Jeep” T-shirts

• CATEGORIES: Features

Ken shared this link for a Rat Fink T-shirts.



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Model/Prop Jeep Elk Grove, CA $300

• CATEGORIES: Features, Models

UPDATE: Still Available.

(10/09/2019) This is fun and a reasonable price, too.


replica-jeep1 replica-jeep2 replica-jeep3 replica-jeep4

“This replica Jeep is 3/4 scale model loosely based on an early 40’s Willy’s Jeep. I built it for a prop for kids to play on at Vacation Bible School. The frame and body are wood construction plenty sturdy for kids (and small adults!) to sit in / play on. Tires are made of styrofoam, plastic lids, and irrigation drain pipe. No, it does not roll; it is stationary, although with a some imagination and skill you could modify it. There are headlights and marker lights in front connected to a 12v battery and switch in the dash.

Would love to keep it, but don’t have the space for it. Could be for a kid’s playroom, or maybe a Jeep dealer could use it for a kid space!”

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January 1961 Need a Friend Dog Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure  showed a rare image of the FJ-3 in a jeep family brochure.



This page opens up to 17″ x 11″:1961-01-need-a-friend-dog-jeep-family-brochure3-lores


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1962 Ad for the FC-170 Payload

• CATEGORIES: Advertising & Brochures, Features

The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.


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Unknown CJ-5 Half-Top Model

• CATEGORIES: Features • TAGS: .

Anyone recognize the manufacturer or model of this hardtop? I noticed there were several models when going through the archives. Those long doors and the odd roof makes it distinctive. The way the front edges hug the curve of the CJ-5 top also make it distinctive.

1. CJ-5 sold out of Lebanon Oregon in 2013:

2. CJ-5 sold out of Boomton, NJ in 2016:

3. Jeep customized CJ-5/flattie sold out of Oakgrove, Minnesota, in 2018:

4. Possible example out of Cedar Falls, Iowa, in 2010:


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MB at the Sinsheim Museum in Germany

• CATEGORIES: Features, Museums

Photos of this modified jeep located at the Auto & Technik Museum, in Sinsheim, Germany, were posted to the G-503 Facebook page. After some various guesses, Alexander Schingerlin explained how this was modified.

“Look what you see at the picture, a Lanz Tractor and a strange looking Willys. Gas was expensive in the years after war and someone put the complete unit – engine, transmission, in an Willys. Thats why the cooler is so high and the Engine so far in the front because of the long transmission of the tractor”

sinshiem-museum-modified-mb2 sinshiem-museum-modified-mb1


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Wood Burning Jeep at the Budensee Museum

• CATEGORIES: Features, Museums • TAGS: .

This is another modified German jeep, but this time it’s a CJ-3A located at the Budensee Museum in Uhldingen-Mühlhofen, Germany. Based on the Facebook caption, it appears to be a wood burning engine.

“(translation from German by Facebook) This Willys Jeep served until the mid-60 s a salary sawer, who moved from home to house. This vehicle prepares the fuel-eating glutton engine for users. What was the solution? Find out more on our historic wooden saw days on 13. and 14.10.2018.”