Did the Newgren Terracing Blade become this blade, then become the Stockland Terracing blade? See the Newgren and Stockland brochures in the next post. This is form FS-514103.
Advertising & Brochures Research Archives
Newgren and Stockland Brochures for the Terracing Blade
To me, it looks like the Newgren terracing blade became the ‘Jeep’ terracing blade (with a minor modification .. angled piece added to the top for strength), which then became the Stockland terracing blade. Thoughts?
Page from the 1951 ‘Jeep’ brochure with the terracing blade:
1955 Stockland terracing blade brochure:
1960 Ad For Jeep Surreys, Perfect for Business or Pleasure
Jeep Dealer Frank Woods appeared to have high hopes for sales with this advertisement in the March 22, 1960, issue of the Charlotte Observer.
1947 Ad for Marine L-134 Engines
This ad for Marine versions of the L-134 engine appeared in the October 06, 1947, issue of The Key West Citizen newspaper. As the ad notes, these are the “J1” models, which I take to mean that the serial numbers might start with “J1”?
Roy Rogers, Post Cereals, & the Win-A-Jeep Family Contest
Roy Rogers and Post Cereals had a licensing agreement for an unknown period of time, but it at least covered the period between 1952-1955 (I’m sure the Roy Rogers & Dale Evans archives can better answer the time period question). Together, the entertainer and cereal manufacturer produced a series of TV spots, print ads, and merchandise.
Here’s an example of a Post Cereal Commercial with Roy Rogers, Pat Brady and a hint of Nelly Belle (see many more commercials here):
In 1952 and 1953, Roy Rogers teamed up with Post Cereals to produce a series of 36 pop-out cards about Roy’s epic adventures. View references to the names for the entire list of cards here.
Post Cereals also released a series of 3D cards with Roy Rogers, a few that included jeeps, that required the use of 3D glasses. Here are two examples that include jeeps (there are some of these 3D items for sale on eBay).
And one more off of eBay:
In 1953 Post Cereals joined Roy for a series of pins, one of which included NellyBelle on it.
1951 ‘Jeep’ Farm Mower Brochure
This mower in this brochure looks like a Newton design. It’s form FS-514100.
Newton brochure from the late 1940s (See five early mowers here):
1951 Tool Bar Implements Brochure
Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.
Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?
One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?
1951 ‘Jeep’ Hydraulic Lift
Unlike the other brochures in this group of seven, this was the only one-page brochure and it lacked a form number.
May-June 1958 Salespower
I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?
1951 Farm Jeep & Jeep Tractor Brochure
This modest four page brochure was spotted by Maury on eBay along with five other cool brochures which I’ll share over the next few days. They are great brochures at a killer buy-it-now price.
Each of the brochures had consecutive form numbers, from FS-514100 to FS-514105. The brochure below included extra digits at the front: FS-4 FS-514102.
Feb. – Mar. 1958 Willys Salespower
I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).
Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948
UPDATE: The March 19, 1948, ad art was later used for this 1949 CJ-3A brochure.
The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.
In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.
In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.
Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.
Below are some Runnels-Wiggins ads:
November 14, 1947 The Farm Vehicle That Works 12 Months a Year:
February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:
February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:
1967 Ramsey Winch and PTO Brochure
January 1958 Willys Salespower
This issue of the Willys Salespower notes multiple fleet sales citing specific vehicles to specific clients.
Caver-Wiggens July 1946 – November 1947
Just a few updates today…
Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.
The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.
In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.
Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.
Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.
Below are some Caver-Wiggins ads:
July 05, 1946 Get a ‘Jeep’:
July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:
March 28, 1947 The Versatile Farm Vehicle:
April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:
Bros Rotary Sno-Flyr Snow Blower
Originally several different posts, this post aggregates some of the Bros Rotary Sno-Flyr brochures.
This was from circa 1955:
1944 Ad with Jeep for Pan Am Oils, Gas, and Lubricants
This Pan-Am ad was published in the June 04, 1944, issue of the Chronicle Star. The three-column-wide ad was a large one.
Coast Cities Motor Sales Ads in 1949
UPDATE: Some updated information and ads.
Coast Cities Motor Sales announced the opening of the Jeep dealership in a December 10, 1948, article in the Pascagoula, Mississippi, Chronicle Star. Subsequently, for eleven months, from December 1948 through October 1949 they published ads in the same paper.
Later, In May of 1950, a new seller, Jackson County Motor Company, appeared. Perhaps, not coincidently, Jackson County Motors launches on the same highway (HWY 90) as Coast Cities Motor Sales had been located.
Prior to Coast Cities Motors Sales. jeep dealer Caver-Wiggins advertised from July 1946 to November 1947 in the Chronicle Star. Subsequently, in a corporate restructuring, Runnel-Wiggins became the main seller/advertiser. Runnel-Wiggins ran ads from November of 1947 through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.
After April, the next Jeep ad for 1948 was the December 10th, 1948 ad by Coast Cities Motors. Whether Coast Cities Motor Sales was related to the previous dealer isn’t clear, as they were located in a different places.
Below are some Coast Cities Motor Sales ad example:
December 17, 1948 & January 07, 1949: Pascagoula’s New Dealer For The World’s Most Useful Vehicles
(The ad shown is actually the January 07 ad. The December 17, 1948, ad has only minor text differences from the January ad. This is a long one-column ad, so it’s been chopped to better fit the page)
January 14, 1949: Announcing … Another Home for the World’s Most Useful Vehicles
January 24, 1949: Launch of Coast Cities Motor Sales
February 11, 1949: One Farm Vehicle You Can Count on in Any Weather
1963 Western Snowblower Brochure
Has anyone ever seen one of these Western Snowblowers mounted to a jeep?
Western also produced wrecker setups as well (Pics from a 2015 eBay auction):
This brochure highlights the Western WC-3 Cranes for the FC, Jeep, and Jeep Truck.
“Up for Auction is a Rare and Amazing Western Wreckers for Willys 4WD Vehicles Jeeps-Jeep Trucks-Forward Control Trucks-3 Ton Cranes Brochure there are 2 pages in very good condition.”
1961 Cutlas Parts & Price List Brochure
This December 1961 back-to-back brochure shows the parts break-downs and price lists for the early non-slot Cutlas Selective Hub model 100-2 and the Power Lock Hub. See John’s rebuild of the Cutlas Selective Hub here.
April 1957 Issue of Willys News
Kelly Manufacturing Hub Brochure
1957 Shenco Full Cab Enclosure Brochure
UPDATE: Better quality scans have replaced the poorer images.
This rare 1-page Shenco sales brochure demonstrates that the Cab Enclosure Hardtop was available outside the military, which I hadn’t known. This does explain why we’ve seen this version of a top on some non-military vehicles.
1955 Jeep Specialized Vehicles And Equipment
Seems I had scans of this 1955 Jeep Specialized Vehicles And Equipment brochure after all (not sure where I got them). The brochure is twenty-eight pages, but does not have a Form number (confirmed by the order form in this post).
Jeep Family of 4-Wheel-Drive Vehicles in Public Service Brochure on eBay
This brochure (form W-991-5) is currently priced at $18.99 with free shipping (or make offer). You could probably offer $15 and get it (I made an offer on a different brochure from the same seller and knocked off a few bucks). You can review all 25 pages here.
View all the information on eBay