Features Research Archives

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Unknown “Sedan” Jeep

• CATEGORIES: Features, Old Images, Sedan-jeep

Norberto Boddy posted this to Facebook. I don’t have any info about it.

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1963 Wagoneer Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I don’t collect Wagoneer brochures, but if I did, this looks like a nice one.

View all the information on eBay

“1 – Pre-Owned, Vintage Kaiser Jeep Wagoneer Brochure Fold-out Poster
Pictures are of the only one of this item I have to sell at this time.
Unfolded the vintage paper item measures approx. 22.25″ x 11″
Examine all pictures.
NO tack holes or tears.
FREE Shipping to lower 48 States.
Thank you for looking, please view my many other items.”

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1963 Wagoneer Delivery Van Postcard on eBay

• CATEGORIES: Features, Postcards

I’m surprised to see a Jeep Delivery Van landing on a postcard promotion. Interestingly, the card does not identify the vehicle as a Gladiator or a Wagoneer.

View all the information on eBay

“POSTCARD TYPE: Chrome divided back standard size measuring about 3 1/2 by 5 1/2 inches.
CONDITION: Excellent; postally unused
DATE: 1963 Model year I believe”

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The 1954 Power Tower Patent

• CATEGORIES: Documents, Features • TAGS: .

This April 12, 1954, Power Tower patent filing by Wallace Johnson and Robert Fisher was said to be designed for other vehicles besides the jeep, but given it’s length, it’s hard to imagine it would work on anything that wasn’t flat like the top of the jeep.

Here’s a description:  The present invention relates to a power tower for use by workmen employed as painters, electrical fixture repairrnen, aircraft maintenance men, window washers, and a multitude of similar occupations wherein it is necessary toperform a task at some distance above the ground and thus ordinarily require the use of ladders or scaffolding of some type. More particularly, the invention relates to a workmans platform supported by a collapsible tower structure which in turn is mounted on a wheeled vehicle.

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January 1943 Cover of Collier’s Magazine

• CATEGORIES: Artists/Drawings, Features, Magazine, toys

Most of you have probably seen this, but for documentation purposes, this high-flying kid in a toy jeep made the cover the January 30, 1943, issue of Collier’s Magazine. There are a couple pretty cheap issues on eBay.

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Women’s? CJ-5 Bracelet on eBay

• CATEGORIES: Features

Maybe your significant other would like this? I think mine deals with enough jeep stuff.

View all the information on eBay

“Great present for a wife, girlfriend or daughter. Jeep CJ Wrangler bracelet is in very nice condition has shows minimal wear.”

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Coffee 3B in Cartagena, Colombia

• CATEGORIES: Features, International • TAGS: .

This was shared yesterday on Facebook by a woman visiting Cartagena, Colombia. Now I want some coffee.

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Jeep Showcase @ Camp Plymouth/MVCC Event April 16-21, 2019

• CATEGORIES: Event, Features

UPDATE: Tomorrow is Camp Plymouth. They’ve got over 260 sites booked, so it should be good for parts.

This year’s Camp Plymouth-Military Vehicle Collectors of California event April 16-21 will include a Friday jeep showcase that will include pre-1987 military and civilian vehicles.

Learn more here: http://mvccnews.net/plymouth_spring.html

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Ads & Brochure Wisconsin Dells, WI $20

• CATEGORIES: Advertising & Brochures, Features

This seller has three ads and one early brochure for sale for $20. Seems a good price. The fifth item is a worthless news story.

https://www.facebook.com/marketplace/item/383112038916698/

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Circa 1951 Framed Wagon Ad Mt. Joy, PA $10

• CATEGORIES: Advertising & Brochures, Features

Given it’s framed, it seems like a good price for someone.

https://www.facebook.com/marketplace/item/2302910539997101/

“vintage car ad, Willys Statin Wagon,”

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1945 Baby Jeep and Military Police Photo

• CATEGORIES: Features, Old Images

UPDATE: Fred provided information indicating the photo was taken around 1945 at the Place de la Concorde in Paris.

Roger Martin shared this photo from Facebook.

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Jeep w/ Perkins Diesel Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a better look at the Introduction to new ‘Jeep’ Universals with Perkins Diesel Power brochure.

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1962 Military Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Here’s the scanned version of this January 1961 military vehicles brochure, It highlights the M-38A1 and M-170.

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Transmission Raffles @ Willys Reunion

• CATEGORIES: Features

Bob Christy let me know that the 2019 Spring Willys Jeep Reunion will be holding TWO raffles: One raffle for a transmission rebuild and one raffle for a rebuilt T-90. Learn more here: http://www.willysreunion.com/Raffle.htm

“You can buy a ticket to bring your transmission to the show (friday) and tear it down alongside Joe Deyoung, then rebuild it Saturday with parts supplied by Novak. A local transmission shop is going to hot tank it for us friday afternoon. We even have a selection of gears on hand in case new ones are needed.

Alternatively, you can buy a ticket to win the T90 joe is building. Winner need not be present for that, we can ship on the winner’s dime.”

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1944 Photo of a Press Jeep in Paris

• CATEGORIES: Features, Old Images

This photo was published in the October 21, 1944, issue of the Saturday Evening Post.

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1956? Four Reasons Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure came from eBay. I’m guessing it was published sometime in 1956, given it describes both the DJ-3A and the CJ-6 as new models. The brochure folds out horizontally.

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1949 Adjustable Scraper Blade Mount Patent

• CATEGORIES: Features • TAGS: .

Harvey Rust submitted this patent for an adjustable scraper blade mount on April 1, 1949.

“This invention relates to scraper blades of the bulldozer type such as used in leveling or pushing snow, dirt and the like, and in particular a blade mounting for removably attaching a blade to the front of a Jeep or the like wherein the elevation of the blade is readily adjustable and in which the blade is hinged and resiliently held to provide tilting movement when the lower edge of the blade engages a fixed obstruction.”

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How Willys-Overland Changed Its Identity: 1941-1946

• CATEGORIES: Features • TAGS: .

NOTE: Though this is PART II of Maury and my research into the “J” logo, it mostly predates that article. This should be considered a working draft, as I’m sure we’ll learn new things and make editorial improvements to it. If you spot something in error, email me or comment below. 

willys-truck-car-logo-restoredWhen Maury Hurt and I were researching the short-lived “J” logo, we found ourselves looking back into Willys-Overland advertising during WWII. That, in turn, led to the development of the large Saturday Evening Post and Collier’s Magazine images showing all the ads Willys-Overland took out during the war so we could more easily compare how Willys-Overland marketing evolved. That work proved quite useful, showing us visually how the pre-war Willys-Overland company became, for all practical purposes, the post-war Willys ‘Jeep’ company.

FRED COLDWELL’S “SELLING THE ALL-AMERICAN WONDER”:

fred-caldwell-selling-the-american-wonderAnyone who has read Fred Coldwell’s excellent book  “Selling The All-American Wonder” knows that studying the WWII ads that Willys-Overland published during the war isn’t ground breaking. However, Fred focused his book on the legal challenges Willys-Overland faced when trying to secure the rights to trademark the name JEEP so the company could sell jeeps to the post-war public.

As Fred explained in his book, Willys-Overland faced a huge hurdle to transform the generic word jeep into a Trademark. Prior to the introduction of the Bantam BRC in September of 1940, the term JEEP had been applied to a magical cartoon character in Popeye, to Army grunts, to a type of train, to another category of military vehicle(Dodge Command Car), the MM Tractor, and to a category of planes, as this 1939 Boy’s Life Magazine highlighted (the term would continue to be used for that category of planes in magazine articles and ads throughout WWII.)

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Partial look at the 1939 article from Boy’s Life Magazine about the Jeep plane.

By mid-November of 1940, which was after the Bantam BRC and Willys Quad were introduced, both vehicles were already being referred to as jeeps. However, this was prior to the introduction of the Ford Pygmy in late November (which wasn’t being called a FORD GP at that point, nor even by early 1941).

Because of these complexities, Willys-Overland pushed to advertise in major publications during WWII to reinforce to the public the idea that the Jeep was a Willys product. To that end, Fred’s book highlights the type of WWII advertisements used to achieve that trademark goal (and Fred’s full-size reproductions of the ads are excellent and a much cheaper way of finding the ads then by purchasing magazines). Willys-Overland eventually secured the trademark JEEP in 1950.

HOW OUR APPROACH DIFFERED FROM FRED’S WORK:

Our review of the material differed in that we were trying to document how Willys-Overland arrived at the final the logo and text choices the company made.

Let’s not forget the state of the company prior to the war. In 1937, Willys-Overland produced 63,000 vehicles, but a recession wiped out sales the following year and Willys sales declined to a terrible 17,000 cars and trucks. Things were so bad that by 1940 earnings were a negative -$800,000 (read more here). In other words, Willys-Overland, as a car and truck company, wasn’t succeeding. And, like Bantam, Willys-Overland hoped a military contract would rescue the company.

Though Bantam lost out, Willys-Overland’s securing of the military contract for ‘scout cars’ in 1941 led to a significant financial turn-around. That year earnings bounced back, totaling $800,000 in the black. Things were looking up for the company.

With the new military contract and cash, coupled with an exciting new vehicle (the jeep), Willys started advertising more aggressively. Fred Coldwell notes that the earliest major advertisement, published in the December 13, 1941, issue of the Saturday Evening Post was titled The Jeep in Civvies. This ad promoted both the new army jeep and its connection to the 1942 Americar, Willys-Overland’s new creation led by former Chrysler Executive Joe Frazer.

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Saturday Evening Post December 13, 1941, page 117.

Subsequent magazine ads from Willys-Overland in early 1942 also harnessed the Jeep in Civvies slogan, but added to the advertisements were illustrations of a Willys Americar and a Willys slat grille jeep; in-between the two illustrations was the WILLYS logo in bold and an image of the Go-Devil engine. Underneath the large WILLYS logo was the sub-line: MOTOR CARS [Engine Image] TRUCKS AND JEEPS.

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The ad, HELL BENT FOR VICTORY,  was published in the June 27, 1942, issue of the Saturday Evening Post. The WILLYS brand is prominent. JEEP is mentioned, but it’s after MOTOR CARS, an engine, TRUCKS.

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WWII Photographer Estate Sale Milwaukee, WI

• CATEGORIES: Features, Old Images

Allan shared the news that Jake Skoric, a photographer with who took photos before during (in the South Pacific) and after WWII will have his photos being sold over the next three days. As you can see in the preview photos here, there are thousands of photos being sold.

Read the story here: https://www.jsonline.com/story/news/local/milwaukee/2019/04/05/estate-sale-features-unusual-gallery-6-000-black-and-white-photos/3368768002/

View the estate sale info here: https://www.estatesales.net/WI/Milwaukee/53220/2166789

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1953 Patent for Gun Aiming Mechanism

• CATEGORIES: Features • TAGS: .

C.W. Musser filed a patent for a “Gun Aiming Mechanism with associate trigger release mechanism and supporting mount” on February 24, 1953. This illustration with the gun on a jeep accompanied the patent.

“Fig. 1 is a side view of my gun aiming mechanism and associated trigger release mechanism with supporting mount shown in heavy solid line. For purposes of illustration the aiming and trigger release mechanisms are applied to a typical, large caliber recoilless rifle and its attached spotting rifle (both shown in light solid line), and the supporting mount is secured to a representative motor vehicle which takes the form of the jeep (also shown in light solid line). For simplicity of drawing the customary sighting system for the guns has not been shown.”

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Photo of Lengthened WWII Jeep on eBay

• CATEGORIES: Features, Old Images • TAGS: , .

This MB has been lengthened.

View all the information on eBay

“Offered is an original WWII time period photograph. The picture measures approximately 2″ x 2.25″. It belonged to a GI who served as a medic with the 1st BN Aid Station attached to the 1306th Engineer General Service Regiment under the 3rd Army.”

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Brook Stevens’ Command Cars

• CATEGORIES: Artists/Drawings, Features • TAGS: , .

During WWII Brook Stevens developed a couple different Command Car concepts. All the pics of these can be seen at the Milwaukee Art Museum’s site.

1. The first one is a 6×6 vehicle. It was made into an actual vehicle. I don’t know what happened to it. I’m pretty sure I have a press photo fo this vehicle somewhere, but I can’t seem to find it. This very well could be on the same platform as other 6x6s of the era.

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Odd Vehicle

• CATEGORIES: Airborne Lightweight Jeeps, Features

Apparently, this is located in Bavaria … Photos of this vehicle were posted to the G503 Facebook page. Some folks saw this as a bubbafied vehicle, and there may be elements of that. However, the bends of the frame and other nuances have me wondering if it was some type of airborne prototype. It’s actually a pretty clean frame for a bubba project. In a couple pics you can see how clean the spring hangers have been mounted.

Thoughts?

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Check out the grille. You can see that it has equidistant slats up until the right side. I don’t see Bubba doing something like that so cleanly. g503-odd-jeep-post2 g503-odd-jeep-post3 g503-odd-jeep-post4

 

 
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1953 French Ad for Underwear on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

I’m not sure how a jeep is supposed to help sell underwear, but maybe they have extra padding?

View all the information on eBay

“This is an original 1953 print ad
size : 6.7″ x 5.1″
condition : Excellent”

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Negatives of Early Jeep Wagon and Girl on eBay

• CATEGORIES: Features, Old Images

There’s something about these two photos I find simultaneously hypnotic and eerie (maybe ghostly?). I can’t quite figure out why that is. I can feel the wind blowing in them.

View all the information on eBay
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“*1940’s – 50’s
(2) 2 1/4″ B&W Negatives
** Jeep Willys Wagon **
*** Medium Format Film ***
See Photos”