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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.
Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.
“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.
A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.
A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “
This 4 Wheel Drive Booklet was likely produced between 1955-1957. An accompanying order form (seen at the bottom) suggests it was likely a 1957. The booklet was assigned form W-640. It’s not in the best of shape, but it also wasn’t very expensive.
The is a much better version of this booklet as compared to the earlier version from 1952.
UPDATE: **SOLD** Was on eBay.
Maury spotted this DJ-3A brochure, form number W241-6.
“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”
I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.
View all the information on eBay
“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”
UPDATE: Status Unknown. Was $17 + $10 shipping.
My guess is that this Australian produced brochure was probably released circa 1955.
“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”
I’ve flipped the top image below to make the text easier to read:
Here’s another rare ‘Jeep’ Vehicles Help Fight Disease Brochure, form number MFS-8-57-X. You can view the whole brochure here.
View all the information on eBay
This is a seven page brochure, but only a couple pages were scanned for the eBay auction. This is roughly $24 USD (which includes shipping) at the current price.
View all the information on eBay
UPDATE: **SOLD** Was on eBay.
I haven’t seen a similar version of this brochure for the US market.
“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.
“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.
UPDATE: **SOLD** Was on eBay.
Maury spotted this one. Listed as a 1943 Ad, this clearly was a post war ad. The first clue is the CJ looking grille. The second clue is the suggestion that folks could find a plow at their “Jeep Dealer”. It’s likely a late 1940s brochure, as it has shown up in late 1940s Willys-Overland Special Equipment booklets.
This Willys 4-Wheel-Drive Vehicles: Help Keep Work on Schedule ad from 1954 includes the KW logo.
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“DESCRIPTION:…Original magazine ad from 1954 which features the Willys Truck and Jeep. Two farms were highlighted in the ad–one shows a farmer by the name of W. G. Watt of Murrayville, IL.–the other one shows a Mr. Herbert Edwards of Cedar Brook Farms in Prospect, KY…..Nice condition except for some light tan age toning caused by type of paper used nearly 60 years ago. About 8 x 11″ in size”
Here’s an unusual bit of marketing.
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“Has some soiling, the middle portion has two weights under the yellow part to hold it down. I believe these were used on fenders in show rooms or shops but I’m not very sure. Made of cloth, measures 58”x14.5””
I think it is interesting that there’s rope wrapped around the front bumper on this vintage ad. I guess that was a ‘thing’ at the time.
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“The original 8×11″ magazine ad in very good condition. NOT a reprint.”
This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . . anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.
Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.
UPDATE: Dan’s got a good thread related these trucks at the Old Willys Forum. The 1956 June-July issue of Willys News included a reference to this vehicle.
I suspect this brochure, Form W-F56-1, was published in 1956, so I’ll republish it here as we are attempting to move through the 1956 brochure year. My guess is that this eight page brochure was a lunch brochure for the light duty rescue truck.
One great thing is that it has a list of all the equipment that is supposed to come with truck, plus a picture showing how it was organized in the back.
This brochure form W-1772 (see full version here) is currently priced at $11.95 on eBay (with $5 shipping). It does have a stain on the cover.
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“1950’s original Willys 4 wheel drive book 23 pages advertising / sales brochure.
Brochure remains in nice collectible / visual condition and may show normal minor signs of age, storage and handling such as light creases, spotting, edge or crease wear, micro tears etc.
Any issues beyond normal wear and tear that may impact aesthetic value (larger tears, writing, stains etc.) will be specifically noted and pictured.”
Regarding the back page article, it’s a bit hard for me to believe that the motorhome the Murray’s built on a truck chassis (with an inline 6?) was capable of sustained cruising of 70 MPH, especially given that modern interstates had yet to be built (the Federal Aid Highway Act of 1956––aka Interstate Highway construction bill––hadn’t yet been passed when this issue of Willys News was published).
This ad was featured in the Dillon Daily Tribune on May 06,1947.
Maury spotted this cool sign. Price is $2500, but seller is accepting offers. Looks like ti was for the Bobe’s K-W Motors dealership.
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“VINTAGE Willys Jeep Double Sided Sign . Condition is Used. One of a kind RARE keeper!!!”
Lots of interesting items in this issue.
This ad was published in the April 16, 1953, issue of the Dillon Daily Tribune.
I don’t have the January 1956 issue, but this February 1956 issue discusses the introduction of the DJ-3A Dispatcher.
I found this cool and rare brochure for the ill-fated Sierra Dana 20 overdrive on eBay. It’s printed on 8.5″x11″ paper, so the marketing budget must have been tight (as I understand it, working capital was an early issue, which played a part in the demise of the company). A few years ago there was a post of an article that also highlighted this rare overdrive.
The following instructions and schematics were tucked inside the brochure above:
The price of the paper ad from a Janney’s Toys catalog(?) seems crazy to me, but the ad is a neat bit of info if you own one of these two jeep toys.
View all the information on eBay
