Features Research Archives

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Sierra Overdrive Brochure and Instructions

• CATEGORIES: Advertising & Brochures, Documents, Features, OD Other

I found this cool and rare brochure for the ill-fated Sierra Dana 20 overdrive on eBay. It’s printed on 8.5″x11″ paper, so the marketing budget must have been tight (as I understand it, working capital was an early issue, which played a part in the demise of the company). A few years ago there was a post of an article that also highlighted this rare overdrive.

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The following instructions and schematics were tucked inside the brochure above:

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1943 Image of Wounded on Jeep

• CATEGORIES: Features, Old Images, Old News Articles

This 1943 image shows a crowd gathered around a jeep as it carries a wounded American. There are several articles about the war with Japan in this August 23, 1943, issue of the Daily Illini, but what caught me by surprise was Northwest Airlines’ attempt to secure a direct air route from Alaska to Tokyo even almost two years before the war eventually ended, as if we weren’t at war with Japan! Talk about advanced planning. 
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1947 Janney’s Toys’ Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, toys

The price of the paper ad from a Janney’s Toys catalog(?) seems crazy to me, but the ad is a neat bit of info if you own one of these two jeep toys.

View all the information on eBay

1947-janneys-toys-ad

 
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1943 Photo of Ford GPA Landing in NY on eBay

• CATEGORIES: Features, GPA (SEEP), Old Images

Nice shot of a Ford GPW SEEP landing in New York.

View all the information on eBay

“1943 Press Photo Military officers in amphibious jeep on New York waterway. This is an original press photo. New York – (Swim) jeeps Photo measures 10.25 x 8.25 inches. Photo is dated 04-20-1943.”

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1941 BRC-40 Bantam Gering, NE $110,000

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features

UPDATE: I wasn’t sure on the price for this, but it seems this is the asking price for a nicely restored BRC-40 these days. More pics here: https://ibb.co/album/b7Nv1F

http://www.warjeeps.com/mjs/sale20/adm034/adm034.html

“This is a completely restored Bantam BRC witch is show quality. Original correct in every part. May be nicest one in existence Please send me an email for link to picture page or follow link below.

Will consider trades, offers, or just negotiate price.”

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1956 March/April(?) Globe-Trotter Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of the Globe-Trotter is undated, but I’m guessing it is the March/April 1956 issue. I’ve published some of this a few years ago. Here is the whole issue.

Photos Photos Photos Photos

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1977 Brochure for AM General on eBay

• CATEGORIES: Advertising & Brochures, Features

This brochure provides a good overview about how a division of Kaiser Industries began with in civilian government business with the successful post office bid (FJ-3s) in 1960. By 1971, the unit had produced a wide range of government vehicles. That year, American Motors incorporated the business unit into the wholly owned subsidiary AM General Corporation.

View all the information on eBay

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1950? De Luxe Wagon Postcard on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards

Nice early postcard for the De Luxe wagon.

View all the information on eBay

“1953-1954 Original Willys DeLuxe Station Wagon postcard.
Both sides are shown in the photographs. The photos are of the exact item you will receive.
Measures 4 x 6 inches.”

deluxe-station-wagon-postcard1 deluxe-station-wagon-postcard2

 
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1958-ish Garden Notes Brochure Booklet on eBay

• CATEGORIES: Advertising & Brochures, Books, Features

This is an unusual and neat booklet, if you like gardening.

View all the information on ebay

“Willys Motors, Inc.
Toledo, Ohio
Garden Notes Booklet Brochure
Measures approximately 5 1/2″ x 8 1/2
Very Cool Automobile Collectible”

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1945 Photo of Starts & Stripes Jeep on eBay

• CATEGORIES: Features, Old Images

This jeep saw some fender action.

View all the information on eBay

“Vintage photograph of American War shoes respondents’ jeep parked outside the Eden – 29 May 1945.

Size of photo 4.4″ x 5.2″
Location:

Sverige 1945-05-29”

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1943 Article on the Future of the Jeep

• CATEGORIES: Features, Old News Articles

UPDATE: Barry explores this topic (future of the jeep) more on his Farmjeep site: https://www.farmjeep.com/2020/01/14/who-would-want-a-jeep-predictions-from-1943-and-1944/

This article on the future of the jeep was published in The Daily Illini on February 14, 1943.

1943-02-14-the-illini-newspaper-jeeps-future

 
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George Baxter’s Early 2A w/MB Frame Rebuild

• CATEGORIES: Features, videos

This is an interesting story. George Baxter of ArmyJeepParts.com rebuilt this 1946 CJ-2A with a Willys MB frame, one of handful of production CJ-2As with MB frames. Thanks to Mark Smith and WarJeeps.com for alerting me.

 
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1943 Photo of Jeep-Glider Training in Texas on eBay

• CATEGORIES: Features, Old Images

This September 6, 1943, photo shows a training exercise in Lubbock, Texas, with soldiers emerging from a glider on an MB ready for a fight. These days you can learn more about glider training at the Silent Wings Museum in Lubbock.

View all the information on eBay

“This is an original press photo. Jeep-in-the-box – The instant this big glider touches earth, up springs its nose, out pops a jeep loaded with soldiers. It’s a magic trick the enemy knows about by now, to their sorrow. But new glider tricks are promised. This is training attack at South Plains Army Air Field, Lubbock, Texas. Photo measures 8 x 10.25 inches. Photo is dated 09-06-1943.”

1943-09-06-glider-jeep-texas-training-1 1943-09-06-glider-jeep-texas-training-2

 
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1953 Photo of Glenn McCarthy in CJ-3B on eBay

• CATEGORIES: Features, Old Images

This photo dated 11/12/1953 shows oil tycoon Glenn McCarthy, also known as ‘Diamond Jim’, aboard a CJ-3B. The CJ-3B sits atop some type of rail(?) car.

View all the information on eBay

“This is an original press photo. Glenn McCarthy, Houston Oilman aboard a military jeep. Photo measures 10 x 8.25inches. Photo is dated 11-12-1953.”

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Early Novak Conversion Catalog on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

It I hadn’t already bought five pieces from this seller, I might have also bought this one.

View all the information on eBay

“Jeep Vintage Catalog on conversion components by Novak Enterprises Inc. Manufacturers of quality adapters and motormounts.
13 pages in good condition.”

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1951 CJ-3A Seattle, WA $7500

• CATEGORIES: CJ-3A, Features

This modified CJ-3A has a variety of updates. It’s got reversed springs in the front and 4-link suspension in the rear. The seller is a long time jeep guy.

https://offerup.com/item/detail/828973105/

“1951 willys flat fender.
4.3 Chevy with a turbo 350 transmission. Dana 44 front with locker. Dana 44 rear with spool. Rear fender wells flipped for more seat room. Full cage with CB and winch. 4 link rear suspension. 4 wheel disc breaks.”

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1956 CJ-5/CJ-6/CJ-3B Export Brochure Form W-250-6X

• CATEGORIES: Advertising & Brochures, Features

This 1956 CJ-5/CJ-6/CJ-3B brochure targeted the export market. It’s form number is Form W-250-6X, however it looks nothing like it’s Form W-250-6 CJ-5 brochure counter part. It’s larger and folds out to 17″ x 22″ (vs 17″ x 11″ for the domestic version). Why re-use the form number, but make the brochure wholly different from the domestic brochure? I haven’t a clue.

1956-form-w-230-6x-export-cj5-1-loresScannable Document Scannable Document Scannable Document

 
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1956 Domestic Wagon Brochure Form W-253-6

• CATEGORIES: Advertising & Brochures, Features

This 1956 Wagon brochure Form W-253-6 likely has an export version labeled Form W-253-6X, yet I have had no luck locating it. I expect the export version design will be similar to Form W-250-6X (CJ-5/CJ-6/CJ-3B) and Form W-252-6X (Truck). This brochure opens up to 17″x11″.

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2019 Colombian Yipao Video

• CATEGORIES: Features

This is one of the better videos that I’ve seen about the Colombian Yipaos and why families participate in it.

 
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Hotchkiss CJ-3B Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** Was on eBay.

This Hotchkiss CJ-3B brochure appears to have been made in coordination with the Willys-Overland Export company, as some of the imagery and design is similar. Given the CJ-3B was considered the “New Jeep”, I’d say this brochure must have been published in 1953.

Below is the French version of the brochure, which is on eBay. The one below that is one from my collection.

hotchkiss-cj3b-brochure1 hotchkiss-cj3b-brochure2 hotchkiss-cj3b-brochure3

Now, compare the one above to the one below. As you can see, there are similarities and differences:

Scannable Document

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2020 Willys Jeep Rally May 29-30 College Corner, OH

• CATEGORIES: Event, Features

This year’s Willys Jeep Rally will be held May 29 & 30 at Hueston Wood Lodge in College Corner, OH. WEBSITE: www.mw-willysjeep.com

THE WILLYS JEEP RALLY
MAY 29 &30, 2020, 9 a.m. to 4 p.m.
HUESTON WOODS LODGE
COLLEGE CORNER, OH 45003
Show for all years, makes & models of Jeep, swap meet, food, hats & shirts for sale.
Only Jeep event to feature Jeeps with PTO attachments working in fields plowing, discing, grinding, mowing, operating backhoe, etc.
CONTACT: Rick Riley, 513-423-8724, email: rickieriley @ att.net”

2020-willys-jeep-rally

 
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Odd Tops in Argentina

• CATEGORIES: Features, Old Images, Sedan-jeep, Wood bodies • TAGS: .

Blaine share this link from a forum in Argentina that included some jeeps with odd tops.
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1946 CJ-2A Ad “Vehicle of the Hour” on eBay

• CATEGORIES: Advertising & Brochures, Features

This is an interesting ad that I haven’t featured in the past.

View all the information on eBay

“1946 a Willys-Overland Jeep “Vehicle of the Hour for Today’s Needs” Print Ad”

1946-ad-vehicle-of-the-hour-drive-a-jeep

 
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Vintage Toledo Blade Jeep Ads

• CATEGORIES: Advertising & Brochures, Features

This kind of odd collage of ads, some I hadn’t seen, from the Toledo Blade newspaper was published on this website: https://vintagetoledotv.com/otherautomotive. Click on it to make it much larger.

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December 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

More vintage articles in this final issue for 1955.

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