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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
I thought I had published this one, but I hadn’t. Much of this issue is about TV shows and a dealer trip. There are a few jeeps on the last couple of pages.
No one bid on these the Jeep News issues last week, so they are once again for sale. You can view them on eBay here:
Below are my links to my scans of each of the ebay issues in case you want to see more (the ebay auctions only show the top fold of the issue).
Derek Redmond of the CJ-3B page believes this vehicle began life as a Mahindra product, then was modified. This is located in France, but the postage is only $3.18.
View all the information on eBay
“1 publicité papier originale extraite d’une revue d’époque , pas de photocopie ni de scan !!
ENTREPRISE : SABAVIA MATERIEL SPECIAL SUISSE
DATE : 1982
FORMAT : 1 page grand format 24/32 cm”
There were a few different Willys vs. IH Scout brochures released about the same time that this February 1961 brochure was printed. One interesting bit about this brochure is that the DJ-3A is included in comparison agains the 2WD IH Scout. This brochure appears to be 10 pages and is currently priced at $24.50 with $5 shipping.
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“1961 JEEP COMPARISON DATA SALES FOLDER / COMPARISON TO INTERNATIONAL SCOUT MODELS / ORIGINAL!! ”
This four-page Go-For-Digger brochure is something I’ve not yet posted. It has a Catalog Number 8162, which might mean the brochure was released August 1, 1962.
These rare brochures advertising after market parts were loosely packed into a 1973 Berens Catalog that I posted back in 2020.
I never tried an offenhauser manifold. I currently have a hi-rise Edelbrock for Biscuit’s V-6.
I assume these would fit on a Willys wagon?
The following roll bars, tow bar, rocker panels, and wide rims were either made by Berens or for Berens for resale.
This undated, 32-page introduction to the Universal ‘Jeep’ is a 8.5″ x 11″ booklet I didn’t have and can’t remember seeing previously. I managed to buy it off ebay for $7. Now, that’s a score!
Note that the final photo shows an early dash, along with JEEP illustrated on the windshield rather than WILLYS.
Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.
This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
This March 1966 4-page Warn brochure is form number DC-366-25, which I take to mean it was produced in March of 1966.
I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
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Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
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UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
The interior seems the same:
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
Over the past couple of days I’ve turn my attention to the disaster that is the ‘jeep’ office. My library of non jeep books and jeep books and jeep toys and other jeep stuff has remained mostly stored for the past two years in this tiny office that’s part of the shop. This is one room that has undergone almost no remodeling … and it shows.
I’ve made some progress (just putting up the books and binders in bookcases has made a difference. One of the side benefits of doing this is finding stuff that I have yet to post, such as the pics and Boyertown Economy Delivery brochure below …
One of the jeep photos appears to have a plate dated 1958, so that’s how I am dating this package.
This photo of Norman’s Amoco gas station and garage in Akron, Ohio, includes three CJ-2As with modified bumpers. However, note the “Norman’s” sign. I think that is a neon sign and I’m wondering if that jeep lit up at night. If so, that would a pretty awesome sign!
Here’s a closeup of the sign:
Here’s a closeup of the middle jeep:
UPDATE: I’ve updated this post with a higher quality scan of this brochure.
This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.
Matt was kind enough to share this rare Station Wagon Sales Kit he procured. You can see all the pics here: https://www.facebook.com/groups/2382510764/permalink/10159709375710765
UPDATE: Here’s a better image of a Bean Model 200F from a November 1958 ad on eBay:
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This post was from August 22, 2012: I show two ads below. John Bean appears to have built both a FC-150 Model 200-F Fire Jeep, and a FC-150 Model-FJ. I don’t know what the difference between the two is.
1. This blown up portion of the ad shows the ad for the Model 200-F from a 1960 Ad
2. This ad is from 1959. I can’t tell what model is shown. These are two of 12 pages in the brochure.
This June 20, 1960, Advertising and Merchandising Bulletin included a wall poster showing new styling changes in the ‘Jeep’ vehicle line. I wish I knew which poster that was.
There is also reference to an ad in the April 25th, 1960, issue of Life Magazine. But, it wasn’t a ‘Jeep’, but rather a Goodyear tire ad that includes a jeep.
Here is the Life Magazine:
This is an ad I’ve never seen. What’s more surprising is that the seller has four of them!
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“Carborundum
Willys Jeep Ad
1942 Original ad.
It takes a lot of parts to make a Jeep”
Though the issue doesn’t explicitly say it is the January issue, given it discusses things happening in the future in January of 1967, I believe it is the first issue of 1967.
UPDATE: I just purchased a set of these off of eBay. The box has a little tear, but the pen and pencil are in good shape.
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Originally posted January 26, 2021:
Mike shared this September 6, 1957, announcement sent to all dealers about the new Eversharp ‘Jeep’ pens, pencils and sets, now available with the Forward Control ‘Jeep’ FC-170 illustration.
UPDATE IV: “J” was able to locate and purchase one of these rare sandman GPVs.
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Originally posted Aug 19, 2023, UPDATE III: Jay shared some more pics!
UPDATE II: After 10 plus years, we finally have a photo of an actual GPV Volkswagen-jeep! Thanks to Jay for sending this photo. I hope we can get some more!
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UPDATE Jan 18, 2013: I found a second brochure that identifies this as a Sandman GPV
Has anyone ever heard of this Volkswagen/jeep model? It doesn’t seem to be a VEEP. Other searches yielded nothing about this unusual rig.
View all the information on eBay
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BROCHURE #2
“original non color folder 8.5 x 5.5 folded , 17 x 5.5 unfolded . This Jeep replica used a Volkswagen chassis . Produced by General Purpose Vehicles , Sandman Sales , Fortworth Texas.
This August 1964 brochure is part of the first reprint series, but I don’t know what corrections were made from the first run of this brochure. Absent from this family of jeeps are the DJ-3As (and siblings), CJ-3Bs, FCs and any FJs Kaiser jeep may have been producing.
This is the first page. It isn’t a surprise that Kaiser was promotion the new Cherokees and Wagoneers:
This is the back page of the brochure:
The brochure opens up horizontally to reveal this page:
It then opens up wider to reveal this tri fold page:
Finally, it opens vertically to reveal the family of jeeps. Note that it includes a top section in the lower right corner, highlighting Meyer-style cabs, though in 1964 it appears the cabs may have been marketed as “jeep” cabs or Orrville cabs, since Meyer didn’t purchase Orrville until 1965.
UPDATE: This dealer Advertising and Merchandising Bulletin from February 6, 1961, was sent to dealers explaining the Pepe Movie promotion and possible promotional tie-ins dealers could try. The package included a movie poster also.
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Original posted June 29, 2020: Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.
First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe: https://cj3b.info/Siblings/SurreyPepe.html.
Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.
Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.
Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.
UPDATE II: wilpenney brought up an important point. Page 2 of the Feb 1960 issue of Jeep News (shown at bottom) distinguishes between the “Ashtray”, with the semi-circle whirly part that includes cigarette holders, and the “Hostess Tray”, which lacks the semi-circle part. (Perhaps I am the only person who didn’t realize the difference — I was calling them both ashtrays?)
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UPDATE: These two February 1960 documents reference the “Corner the Market” contest also referenced by the February 1960 issue of Jeep News, as well as the January 1960 issue and the April 1960 issue (I don’t have the March issue).
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Originally Published June 03, 2020:
This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?
