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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This June 1953 issue is Volume 2 No. 4. I’ve only documented a few of these, so I don’t think many of these “Booster News” newspapers were saved. This one is on eBay for $99. Anyone know if they have copies of the Booster News in the Toledo Public Library?
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“Here is a rare vintage, Willys Booster News UAW Local 12 Employee newspaper Toledo Ohio. The newspaper is in good condition. It is complete with 8 pages in it.”
This 8-page issue has lots of DJ-3As, Surreys, FCs and Wagons. Note the six-wheeled wagon on page six. The issue includes a photo of a CJ-6 being used as a tour jeep at Hell’s Half Acre near Casper, Wyoming (page 3 lower right).
This 8-page edition of Jeep News showcases a wide variety of Surrey and FC stories. There’s an interesting story about a group of five adventurers from Brecksville, Ohio, who planned to drive an FC-170 with a camper around the world.
Other than a few ads, it isn’t clear what’s inside this booklet or how many pages it is.
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“Vintage 7th Annual National Jeep O Rama 1967 Denver Colorado.”
I thought I had published this one, but I hadn’t. Much of this issue is about TV shows and a dealer trip. There are a few jeeps on the last couple of pages.
No one bid on these the Jeep News issues last week, so they are once again for sale. You can view them on eBay here:
Below are my links to my scans of each of the ebay issues in case you want to see more (the ebay auctions only show the top fold of the issue).
Derek Redmond of the CJ-3B page believes this vehicle began life as a Mahindra product, then was modified. This is located in France, but the postage is only $3.18.
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“1 publicité papier originale extraite d’une revue d’époque , pas de photocopie ni de scan !!
ENTREPRISE : SABAVIA MATERIEL SPECIAL SUISSE
DATE : 1982
FORMAT : 1 page grand format 24/32 cm”
There were a few different Willys vs. IH Scout brochures released about the same time that this February 1961 brochure was printed. One interesting bit about this brochure is that the DJ-3A is included in comparison agains the 2WD IH Scout. This brochure appears to be 10 pages and is currently priced at $24.50 with $5 shipping.
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“1961 JEEP COMPARISON DATA SALES FOLDER / COMPARISON TO INTERNATIONAL SCOUT MODELS / ORIGINAL!! ”
This four-page Go-For-Digger brochure is something I’ve not yet posted. It has a Catalog Number 8162, which might mean the brochure was released August 1, 1962.
These rare brochures advertising after market parts were loosely packed into a 1973 Berens Catalog that I posted back in 2020.
I never tried an offenhauser manifold. I currently have a hi-rise Edelbrock for Biscuit’s V-6.
I assume these would fit on a Willys wagon?
The following roll bars, tow bar, rocker panels, and wide rims were either made by Berens or for Berens for resale.
This undated, 32-page introduction to the Universal ‘Jeep’ is a 8.5″ x 11″ booklet I didn’t have and can’t remember seeing previously. I managed to buy it off ebay for $7. Now, that’s a score!
Note that the final photo shows an early dash, along with JEEP illustrated on the windshield rather than WILLYS.
Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.
This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
This March 1966 4-page Warn brochure is form number DC-366-25, which I take to mean it was produced in March of 1966.
I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
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Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
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UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
The interior seems the same:
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
Over the past couple of days I’ve turn my attention to the disaster that is the ‘jeep’ office. My library of non jeep books and jeep books and jeep toys and other jeep stuff has remained mostly stored for the past two years in this tiny office that’s part of the shop. This is one room that has undergone almost no remodeling … and it shows.
I’ve made some progress (just putting up the books and binders in bookcases has made a difference. One of the side benefits of doing this is finding stuff that I have yet to post, such as the pics and Boyertown Economy Delivery brochure below …
One of the jeep photos appears to have a plate dated 1958, so that’s how I am dating this package.
This photo of Norman’s Amoco gas station and garage in Akron, Ohio, includes three CJ-2As with modified bumpers. However, note the “Norman’s” sign. I think that is a neon sign and I’m wondering if that jeep lit up at night. If so, that would a pretty awesome sign!
Here’s a closeup of the sign:
Here’s a closeup of the middle jeep:
UPDATE: I’ve updated this post with a higher quality scan of this brochure.
This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.
Matt was kind enough to share this rare Station Wagon Sales Kit he procured. You can see all the pics here: https://www.facebook.com/groups/2382510764/permalink/10159709375710765
UPDATE: Here’s a better image of a Bean Model 200F from a November 1958 ad on eBay:
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This post was from August 22, 2012: I show two ads below. John Bean appears to have built both a FC-150 Model 200-F Fire Jeep, and a FC-150 Model-FJ. I don’t know what the difference between the two is.
1. This blown up portion of the ad shows the ad for the Model 200-F from a 1960 Ad
2. This ad is from 1959. I can’t tell what model is shown. These are two of 12 pages in the brochure.
This June 20, 1960, Advertising and Merchandising Bulletin included a wall poster showing new styling changes in the ‘Jeep’ vehicle line. I wish I knew which poster that was.
There is also reference to an ad in the April 25th, 1960, issue of Life Magazine. But, it wasn’t a ‘Jeep’, but rather a Goodyear tire ad that includes a jeep.
Here is the Life Magazine:
This is an ad I’ve never seen. What’s more surprising is that the seller has four of them!
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“Carborundum
Willys Jeep Ad
1942 Original ad.
It takes a lot of parts to make a Jeep”
Though the issue doesn’t explicitly say it is the January issue, given it discusses things happening in the future in January of 1967, I believe it is the first issue of 1967.
UPDATE: I just purchased a set of these off of eBay. The box has a little tear, but the pen and pencil are in good shape.
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Originally posted January 26, 2021:
Mike shared this September 6, 1957, announcement sent to all dealers about the new Eversharp ‘Jeep’ pens, pencils and sets, now available with the Forward Control ‘Jeep’ FC-170 illustration.
