UPDATE :This was published October 03, 2013:
This photo is neat, but I wish the paper had been a little thicker so the words didn’t show through.
UPDATE :This was published October 03, 2013:
This photo is neat, but I wish the paper had been a little thicker so the words didn’t show through.
Here’s an interesting item: 9 pages of letterhead from Willy’s Minneapolis Zone, priced at $9.93.
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“1958 Willys Jeep 4 Wheel Drive Vehicles Letterhead from Willys Minneapolis Zone – Nine (9) Sheets one price. Measures 8.5″ x 11.0″, showing some yellowing and shelf wear.”
This Hong Kong Extra Edition didn’t include a date, but the Volume and No suggests this is the September 1960 issue. Much of this issue covers the Hong Kong TV show, but there is some Surrey info on page six and seven. Also, the way the paper unfolds is kind of awkward, so I’ve added a few extra scans below.
Page two through page five are all connected physically. Here’s what it looks like when fully open:
Here are the pages in an easier to read format:
This 8-page issue of Jeep News starts with the announcement of the USPS’s purchase of 4,010 FJ-3s. Willys Motors announced on page 2 the launch of new brochures, including these red and blue jeep family brochures. Page 3 is all Surreys. Pages 4 & 5 are mostly dealer related. Don’t miss the Surrey like FC-170 on page 6 operated by the Hilton Inn of New Orleans. Page 7 shares more Surreys, FCs, and other jeeps. On the last page is a story about the First Company of Sheriff ‘Jeep’ Reserve Corps, out of El Paso County, Texas.
This eight-page issue includes stories about Country Maid’s FC-150s ice cream trucks and Prade Ranches wagon. The Boyd’s FC was included as part of a story on the Boyd family’s travel to South America. Two different articles highlight DJ-3A dispatchers. There are two very different examples of FC-campers, which one looking quite a bit like Dan Horenberger’s old streamline camper (discussed in this Motor Trend article by Jim Allen). Also, don’t miss the last story which shows an FC with two sets of duallies on the rear.
This quad-fold 1982 San Juan Scenic Jeep Tour brochure shows two newer jeeps with rear seating like the FC-tour jeeps, along with one vintage chopped wagon.
This June 1953 issue is Volume 2 No. 4. I’ve only documented a few of these, so I don’t think many of these “Booster News” newspapers were saved. This one is on eBay for $99. Anyone know if they have copies of the Booster News in the Toledo Public Library?
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“Here is a rare vintage, Willys Booster News UAW Local 12 Employee newspaper Toledo Ohio. The newspaper is in good condition. It is complete with 8 pages in it.”
This 8-page issue has lots of DJ-3As, Surreys, FCs and Wagons. Note the six-wheeled wagon on page six. The issue includes a photo of a CJ-6 being used as a tour jeep at Hell’s Half Acre near Casper, Wyoming (page 3 lower right).
This 8-page edition of Jeep News showcases a wide variety of Surrey and FC stories. There’s an interesting story about a group of five adventurers from Brecksville, Ohio, who planned to drive an FC-170 with a camper around the world.
Other than a few ads, it isn’t clear what’s inside this booklet or how many pages it is.
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“Vintage 7th Annual National Jeep O Rama 1967 Denver Colorado.”
I thought I had published this one, but I hadn’t. Much of this issue is about TV shows and a dealer trip. There are a few jeeps on the last couple of pages.
No one bid on these the Jeep News issues last week, so they are once again for sale. You can view them on eBay here:
Below are my links to my scans of each of the ebay issues in case you want to see more (the ebay auctions only show the top fold of the issue).
Derek Redmond of the CJ-3B page believes this vehicle began life as a Mahindra product, then was modified. This is located in France, but the postage is only $3.18.
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“1 publicité papier originale extraite d’une revue d’époque , pas de photocopie ni de scan !!
ENTREPRISE : SABAVIA MATERIEL SPECIAL SUISSE
DATE : 1982
FORMAT : 1 page grand format 24/32 cm”
There were a few different Willys vs. IH Scout brochures released about the same time that this February 1961 brochure was printed. One interesting bit about this brochure is that the DJ-3A is included in comparison agains the 2WD IH Scout. This brochure appears to be 10 pages and is currently priced at $24.50 with $5 shipping.
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“1961 JEEP COMPARISON DATA SALES FOLDER / COMPARISON TO INTERNATIONAL SCOUT MODELS / ORIGINAL!! ”
This four-page Go-For-Digger brochure is something I’ve not yet posted. It has a Catalog Number 8162, which might mean the brochure was released August 1, 1962.
These rare brochures advertising after market parts were loosely packed into a 1973 Berens Catalog that I posted back in 2020.
I never tried an offenhauser manifold. I currently have a hi-rise Edelbrock for Biscuit’s V-6.
I assume these would fit on a Willys wagon?
The following roll bars, tow bar, rocker panels, and wide rims were either made by Berens or for Berens for resale.
This undated, 32-page introduction to the Universal ‘Jeep’ is a 8.5″ x 11″ booklet I didn’t have and can’t remember seeing previously. I managed to buy it off ebay for $7. Now, that’s a score!
Note that the final photo shows an early dash, along with JEEP illustrated on the windshield rather than WILLYS.
Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.
This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
This March 1966 4-page Warn brochure is form number DC-366-25, which I take to mean it was produced in March of 1966.
I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
Over the past couple of days I’ve turn my attention to the disaster that is the ‘jeep’ office. My library of non jeep books and jeep books and jeep toys and other jeep stuff has remained mostly stored for the past two years in this tiny office that’s part of the shop. This is one room that has undergone almost no remodeling … and it shows.
I’ve made some progress (just putting up the books and binders in bookcases has made a difference. One of the side benefits of doing this is finding stuff that I have yet to post, such as the pics and Boyertown Economy Delivery brochure below …
One of the jeep photos appears to have a plate dated 1958, so that’s how I am dating this package.
This photo of Norman’s Amoco gas station and garage in Akron, Ohio, includes three CJ-2As with modified bumpers. However, note the “Norman’s” sign. I think that is a neon sign and I’m wondering if that jeep lit up at night. If so, that would a pretty awesome sign!
Here’s a closeup of the sign:
Here’s a closeup of the middle jeep:
UPDATE: I’ve updated this post with a higher quality scan of this brochure.
This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.