UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
![1951-04-j05-jamaica-brochure-foldout-comparison1](http://www.ewillys.com/wp-content/uploads2/2023/06/1951-04-j05-jamaica-brochure-foldout-comparison1-650x368.jpg)
The interior seems the same:![1951-04-j05-jamaica-brochure-foldout-comparison2](http://www.ewillys.com/wp-content/uploads2/2023/06/1951-04-j05-jamaica-brochure-foldout-comparison2-650x337.jpg)
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
![1951-jamaica-wagon-brochure1-lores](http://www.ewillys.com/wp-content/uploads2/2012/03/1951-jamaica-wagon-brochure1-lores-650x273.jpg)
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
![1951-jamaica-wagon-brochure2-lores](http://www.ewillys.com/wp-content/uploads2/2012/03/1951-jamaica-wagon-brochure2-lores-650x220.jpg)
This is the back of the brochure:
![1951-jamaica-wagon-brochure3-lores](http://www.ewillys.com/wp-content/uploads2/2012/03/1951-jamaica-wagon-brochure3-lores-650x278.jpg)
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
![1951-color-selector-station-wagon3](http://www.ewillys.com/wp-content/uploads2/2022/12/1951-color-selector-station-wagon3-418x1024.jpg)